The document provides an overview of using digital media for campaigning and advocacy work. It discusses: - The objectives of increasing understanding of digital platforms for campaigning and learning good practices. - Traditional activism approaches like protests versus new digital approaches like online petitions and viral media. - Benefits and critics of digital activism like keyboard activism and spam. - Using social media like Facebook and Twitter to increase awareness, advocacy, and donations for campaigns. - Tools for planning digital campaigns around objectives, influencing targets, and choosing appropriate digital tools.