Digital Media focuses on strategies for engagement on social media platforms. It defines social media as interaction among people who create, share and exchange information in virtual communities. The document outlines objectives to enhance understanding of social media's role and provides a framework for engaging stakeholders. It lists several key strategies for social media use, including choosing focused platforms, understanding audiences, planning engagement, keeping content active but not overloaded, and encouraging participation.

1. Digital Media:
A focus on strategies for engagement on Social Media
By Kudzai Makombe and Naomi Lucas

2. Outline
• Objectives
• Definition
• Platforms
• Features
• Uses
• Social Media
Strategy Framework
• Strategies
• Questions

3. Objectives
• To enhance participants understanding of
the concept and role of social media as an
effective communication tool.
• To provide strategies for engaging
stakeholders using social media.

4. Definition
• Social media is the
interaction among
people in which they
create, share or
exchange
information and
ideas in virtual
communities and
networks.-
Wikipedia

5. Platforms

6. Features
• Communal
• Real time
• Two-way
• Informal
• Responsive

7. Uses

8. Social Media Strategy Framework

9. Strategies
• Don‘t spread yourself too thin: Choose
wisely.
• Understand your audience (Eyeball rule,
geography, time, interests, influences, needs)
• Plan your engagement.
• Keep it active (but don’t overload audiences)
• Keep your posts short, punchy and newsy.
• Make use of good images to attract the
reader’s attention.
• Encourage participation.
• Make use of the monitoring tools.
• Integrate your digital media platforms.
• Encourage the face of your organization use.
select social media platforms or grant access
for them to be used.
• Budget resources (Human, time, funds)
• Be flexible in your approach.