Digital Tools for Sports Commissions and CVBs
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Sports Commissions and Visitors Bureaus are looking for ways to enhance value to the events they support and more efficiently deliver content from sponsors, merchants and partners to event attendees. This slideshow is from a webinar that was sponsored by the National Association of Sports Commissions in December 2014.
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Digital Tools for Sports Commissions and CVBs
- 1. Using Digital Tools to Bring Added Value to Events Gary Schwake, President & Co-Founder Virtual Event Bags
- 2. Virtual Event Bags provides Event Organizers an online software platform that more efficiently delivers Sponsor and Event-related content to Attendees FAST FACTS ❏ Founded 2010 ❏ Over 1,000 events using the platform ❏ Endurance & sporting events, festivals, conferences, trade shows, etc
- 3. If events in your market ask for content from local businesses, how do you provide it? QUICK POLL #1 ❏ Printed coupons / goody bags ❏ Email newsletters ❏ Link to website ❏ We don’t have a program ❏ We don’t get asked
- 4. How you deliver event-related content may also depend on ...
- 5. When do you deliver sponsor and event-related content to attendees? Before During After
- 6. What tools do you use to deliver sponsor and event-related content? Mobile App QR Codes Email Social Media Event Bag Website
- 7. What is the Attendee Experience? 1 Confusing Disconnected Redundant
- 8. What is the Sponsor Experience? 2 Inflexible Expensive Opaque
- 9. What is the Event Organizer Experience? 3 Complex Inefficient Wasteful
- 10. Virtual Event Bag Attendees access content before, during and after the event across multiple devices Before During After
- 12. Create Invite Track Create Manage
- 13. Upload Invite Website Social 3 Share
- 14. Review Share Discuss RetainReport
- 15. Does your Commission/CVB market your destination and/or events directly to visitors? QUICK POLL #2 ❏ Yes ❏ No ❏ Not now, but plan to do so
- 16. Value Added Benefit for Landmark Events Program for Smaller Events & Tournaments Build Marketing List With Integrity Practical Applications for Sports Commissions and Visitors Bureaus
- 17. Questions Welcome! e: gary@virtualeventbags.com p: 704-413-6907 w: VirtualEventBags.com t: @virtualeventbag