The document discusses digital storytelling and how it can be used by corporations to humanize their communication. It defines digital storytelling as using digital tools like photos, video, and music to tell short, first person stories. It provides guidance on how to create digital stories, including deciding on a storyline, crafting a script with the appropriate tone, selecting imagery and sounds, testing the story, and publishing it online and through social media. The goal is for digital stories to inspire action, influence thinking, promote ideas, get companies' voices heard, develop relationships, and show companies' humanity.

1. Digital Storytelling – December 2011

2. Digital Storytelling
Humanizes Corporate
Communication
Digital Storytelling - December 2011 2

3. Digital Storytelling - December 2011 3

4. Digital Storytelling - December 2011 4

5. Digital Storytelling - December 2011 5

6. Digital storytelling is …
• Using any digital tools to
create and tell a short story
told in the first person
• Digital tools include
– Photographs
– Music
– Video
– Audio
– Any combination of these
Digital Storytelling - December 2011 6

7. Digital Storytelling - December 2011 7

8. You have a story; tell it
Digital Storytelling - December 2011 8

9. Let’s produce a story
1.Decide on your story line
2.Craft your script
• Use tone and voice appropriate for
your organization and the story
3.Consider the imagery that complements
your story and select the appropriate
sound components
4.Test drive your digital story and
smooth out the rough edges
5.Go live and integrate into other
channels
Digital Storytelling - December 2011 9

10. 1. Storyline
• Think about your customers and
their problems
• What outcome do you want to
achieve?
• Examples:
Digital Storytelling - December 2011 10

11. 2. Script
• Show your customers what you’ve
understood to be the problem, need, or
want
• How did the organization take action
• Carefully consider tone and voice
• Examples:
Digital Storytelling - December 2011 11

12. 3. Imagery and sound
• Photos/video add richness; keep focus on
the story
• What you’ve been watching is simple
example of different visuals
• Examples:
Digital Storytelling - December 2011 12

13. 4. Test drive; refine
Digital Storytelling - December 2011 13

14. 5. Go live
• Post it to your web site—you do have
one, right?
• Incorporate a link in the signature block
of corporate E-mails
• Consider it part of your social media
strategy
• Tweet about it on Twitter
• Post on Facebook
• Upload to YouTube
Digital Storytelling - December 2011 14

15. Why do it
• Inspire action
• Influence thinking
• Promote an idea or cause
• Get your voice heard
• Develop meaningful relationships
• Show that your company’s human
– That you listen
– That you act on their suggestions
– That you’re worth their investment of time or
money
Digital Storytelling - December 2011 15

16. Digital Storytelling – December 2011

17. Credits
Produced by Susanne Knaus
For Northeastern University’s
CMN6025 Digital Era Skills:
Platforms, Tools, and
Techniques
December 2011
Digital Storytelling - December 2011 17