Manuscripting your story in order to present it to the target group(s) in an engaging, touching and interesting way whether you are creating a commercial, an instructional video, a play or an animation is an essential part of creating online videos and presentation. The presentation gives examples of story creation process, presents different camera techiniques like framing, movements and angles and describes the idea of visual story board. Picture credits: Jarmo Röksä, Humak Universtity of Applied Sciences. Creative Commons Licence BY-SA Presentation given in #Verkeorg #somecampfi.

1. Digital Storytelling
Story First – Digital Second
Jarmo Röksä , Kari Keuru
Humak University of Applied Sciences
Creative Commons Licence: CC-BY-SA
Images: Jarmo Röksä
Verke Somecamp 2019 – Digital Story Telling, FutureLabs dissemination
Manuscript, Story Core, Camera framing, angles, movement, visual storyboard

2. Story Development Process
The Steps:
1. Story core (pitch)
2. Story map (structure)
3. Story script (telling the story)
4. Story table (dividing in to the frames/scenes)
• Story development tools in each phase help to develop the story

3. Story Core
In moving stories, the ”hero” changes, learns something or grows as a character. If nothing
changes, audience fades out. The best stories are such which change the audience.

4. Eight levels of transformation

5. Examples of Story Maps

6. Aristotle’s Poetic Justice
The story should consist ethos (character, meaning the
moral or ethical character) of the agents (of the plot,
mythos) changing either towards good or bad during his
journey (pathos).
Ethos means personal motivations and trails creating
cause-and-effect chains of actions concluding either pity
or fear in tragedy. When the play simulates these
emotions the audience experiences a catharsis and
becomes liberated from these feelings.
Later dramatic theories share the concept of the plot and
the moral journey of the character creating a sense of
poetic justice.

8. Hollywood’s Way Many
dramatic
”mini-curves”
inside the
bigger story.

9. Sitcom repeating the same story

10. Ken Adams’ Story Spine

11. Emotional Flow of Casablanca
Source: http://www.ameritest.com/thought-leadership/article/Heres-Looking-At-You-The-Casablanca-Story

12. Online video: Viewers’ dropout times

15. Camera
movements

16. Script development: Write the story
Rosebud!
When the story is mapped, create a ”voice-
over narration” story.
Record it.
The audience hears it while following your
narrative and follows your video/animation
on the screen.
Lengts for 2-3 minutes narrative: A4 page
text, double spaced, 16 font size takes with
relaxed pace around 2-3 minutes.
When recording. Remember breaks once
and a while > makes voice / picture
synchrononisation easier

17. Develop a Story Table
Alternatively: Draw a Story Board
Source: Jason Ohler http://storyconcepts.blogspot.com/

18. Or Develop a Story Board
How To Make a Storyboard
Step 1: Create a Template.
Draw a series of rectangles
on a piece of paper, as if you
were creating a comic strip.
...
Step 2: Add the Script. Under
each rectangle, write the line
of script or dialogue that
corresponds to that scene.
Step 3: Sketch out the story.
...
Step 4: Add Notes.

19. ELEMENTS OF
GOOD VIDEO?
- An simple idea
1 - Created for the platform
- Think: audience and goal
2- Catching start and interesting
dramatic flow
3
• - Video is affective and
information is relevant and
sharable/enjoyable
• Good quality
A A U
- Authentic
- Actual
- Unique

20. OPTIMAL LENGTS
45 SECONDS.
OPTIMAL LENGTS
30 SECONDS.
OPTIMAL LENGHT
1 MINUTE.
OPTIMAL LENGT
2 MINUTES.
Visual messages are
processed 60,000 faster
than text-based media.
Instagram is browser faster
forward than other social
media
Facebook users
prefer shorter and
pitchy videos, which
are easy to share or
like.
Twitter users are used to
short 280 letters long
messages. Short
messages apply also to
videos.
#VideoOfTheDay
Is in average
43 seconds.
Youtube is the best
platform for longer and
richer videos. It is the
second largers search
engine in the world.
Users watch in general
longer and more videos in
YouTube than in other
social media.

21. Now it’s your turn
How different factors like selected media, target audience,
technology and distribution channels affect to the stories?
Keep this in mind and start to build your story table/boar
according to it. Keep in mind that we are filming and
editing it.
Create a Core (pitch it!)
Map it (The curve of drama!)
Develop a Script (Write the story!)
Create a Story Board (Table it or draw it!)

22. Kari Keuru, Humak