2. Hypothesis
Digital Media Marketing has taken the place of
traditional forms of advertising. I.e. print advertising
and commercials.
3. Objectives
Determine if convenience is a factor in choice of print
versus digital media advertising
Determine how consumers are discovering new
products
Determine if print ads affect the consumer so much to
purchase the product being advertised
4. Determine if convenience is a
factor in choice of print vs.
digital media
It is much easier to look a product up online than to
look through a magazine and try to find it.
Most respondents utilize the internet to find out
product information.
Strongly
Agree
Agree Disagree Strongly
Disagree
Not Sure
0 2 4 4 1
Easier to purchase a magazine in a store than look a
product up online
5. Determine how consumers are
discovering new products
Sponsored Advertising through social media plays a
very large role in digital advertising.
Over half of respondents agreed to have seen a
sponsored advertisement the last time they were on
the internet.
0
2
4
6
8
10
Yes No Not
Sure
Column3
Column2
Column1
Respondents that have seen
a sponsored advertisement
the last time they were on the
internet.
6. Nearly all respondents said the advertisement did not
affect them at all.
75% of respondents replied that they have read a
magazine less than 10 times this year.
Determine if print ads affect the
consumer to purchase the product
being advertised
Less than
10
10-30 30-50 50+
8 3 0 0
In the last year, how many times have you read a
magazine?
7. Summary
Digital advertising is growing at a very fast rate and many
traditional forms of advertising such as, print advertisements
and commercials seem to be diminishing.
One hundred percent of respondents agreed to have seen a
sponsored ad last time they were on the internet and one
hundred respondents replied they use the internet to find out
product information.
To better prove the hypothesis, seventy five percent of
respondents admitted to reading a magazine less than 10 times
in the last year and did not have recollection of the last time
they purchased a magazine.
Further results prove the importance of digital advertising and
product selection over traditional forms of advertising.