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Digital Marketing Workshop for College Students
The document discusses the importance of digital marketing in today's economy, emphasizing the need for businesses to establish an online presence through websites and social media. It highlights the rapid growth of technology and digital platforms, noting the significant impact they have on consumer behavior and marketing strategies. Finally, it mentions that successful digital marketing requires effective communication with the right audience using appropriate channels.
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Digital Marketing Workshop for College Students
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- 2. A juggler! Researcher Invited Speaker Blogger Consultant& Trainer Digital Marketer 2
- 3. www.dineshbabupugalenthi.com 3 Shopping thingsonline like Flipkart or Amazon Or signing up and watching movies in Prime/Netflix/Zee5 Or transfer money / paying bills through Online Or installing Zoom and attending webinars Or Ordering Food Online in Zomato/Swiggy
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- 5. www.dineshbabupugalenthi.com 5 How fastdo you think the internet will grow in future? Scale it from 1-10
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- 13. PAYMENTS IN DIGITALAGE www.dineshbabupugalenthi.com
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- 19. How we can make useof this Emerging Technology ? www.dineshbabupugalenthi.com
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- 25. Digital Transformation =Leading Force www.dineshbabupugalenthi.com
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- 28. Some brands areBorn Digital www.dineshbabupugalenthi.com
- 29. Some achieve DigitalMastery www.dineshbabupugalenthi.com
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- 31. Digital Marketing is a Marathon,Not a Sprint www.dineshbabupugalenthi.com
- 32. Digital Marketing is aWorld of Dynamic www.dineshbabupugalenthi.com
- 33. Digital Marketing is atactics & not a Protocol 33 www.dineshbabupugalenthi.com
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- 40. WHICH KIDS SHOESWOULDYOU BUY? www.dineshbabupugalenthi.com
- 41. WHICH HANDBAGS WOULDYOUBUY? www.dineshbabupugalenthi.com
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- 43. WHAT DO THESEWEBSITESHAVE IN COMMON? An Experienced, Professional Web Design www.dineshbabupugalenthi.com
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- 46. ANSWERTHISQUESTION IN 10SECONDS… 93.5x27.2= ? Answer =2,542.2 www.dineshbabupugalenthi.com
- 47. DON’T MAKE METHINK! 47 www.dineshbabupugalenthi.com
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- 51. www.dineshbabupugalenthi.com Marketing is allabout COMMUNICATING RIGHT MESSAGE to the RIGHT PEOPLE using RIGHT CHANNEL
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- 53. PROMOTION A PRODUCT, A SERVICE ORA BRAND ON ANY DIGITAL DEVICES. OF THE Digital Marketing is all about using Digital Platforms like Websites, Blogs, Social Media and Mobile Marketing to reach Target Audience www.dineshbabupugalenthi.com
- 54. Newspaper Ads are almostgone MARKETING IS CHANGING VERY FAST Internet Changed Many Things around us Yellow Pages were Search Engine TV was YouTube Magazines were Blog www.dineshbabupugalenthi.com
- 55. LET’S GET INTOIT! Today, the 5 most valuable companies on the stock exchange are digital players: Apple, Alphabet, Microsoft, Amazon, Facebook.
- 56. “If your businessis not on internet, then your business will be out of business” BILL GATES www.dineshbabupugalenthi.com
- 58. 80% OF EFFECTS COME FROM 20% OFWORK www.dineshbabupugalenthi.com
- 59. ~80% profits 20% customers ~80%complaints 20% customers ~80% industry 20% companies… www.dineshbabupugalenthi.com 59 IN BUSINESS SCENARIO
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- 67. We do DigitalMarketing Everyday
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- 69. INFLUENCE OF DIGITALIN CONSUMERS www.dineshbabupugalenthi.com
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- 72. BECAUSE, A WEBSITEIS YOUR OFFICE FRONT TO THE DIGITAL WORLD. Why Having a Website is so important?
- 73. WEBSITE / ONLINE/ DIGITAL IDENTITY www.dineshbabupugalenthi.com
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- 75. Get a domainname - This is your Personal/private address on the Web. Find a web hosting service- Here is where your website will reside. Design, build and upload your website - The process of website creation. STEPS TO ESTABLISH A WEBISTE Three Steps to Get Online 01 02 03 www.dineshbabupugalenthi.com
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