The world of marketing is changing fast. And there's nothing moving faster than strategies and tactics in the online space. In this short presentation, we covered: - How video is changing the game for attention - Changes in SEO and how people search - The rise of thought leadership and how it plays a role in consumer decision making - The death of organic social media - How influencer marketing is changing advertising This presentation was originally delivered for Vistage Sales and Marketing Leaders in April 2018.

1. TRENDS IN DIGITAL
MARKETING
Ali Schwanke
Marketing Strategist & Founder
Simple Strat

2. VIDEO MARKETING IS
DRIVING ATTENTION

4. Everyone knows
they SHOULD be
using video.
But when it comes to
KNOWING how to
use it…..or how to
link it to RESULTS, it’s
more like…

5. Sales emails cut
through all the
noise, increase
click-through
rates by
5x and send
open-to-reply
rates soaring
by over 8x!

7. SOAPBOX or LOOM
• Increase open rates
• See when it’s viewed
• Prompt follow up action
• Promote authenticity
• Record anywhere

8. Video to Build Audiences

11. SEO HAS CHANGED

12. NO ONE SIZE FITS ALL.
• Country
• Locality
• Personalized Search History
• Social Signals

13. SEO No longer
means key “words”

14. Searching for
answers to
problems.

15. Google’s mission is to
organize the world’s
information and make
it universally accessible
and useful.

16. Companies are paying
more attention to
semantic search and
search intent.

17. Hire an In-house
Marketing Director
or Outsource to an
Agency?

18. Simple Strat
(Brand Search)

19. DIGITAL CONTENT DRIVEN BY
THOUGHT LEADERS

20. It leads to trust and increased
visibility in the C Suite.
But it must be backed in expertise and authority.

21. People want to
hear from people!

25. SOCIAL MEDIA REQUIRES $$ TO
REACH DRIVE RESULTS.

27. LinkedIn is one
exception.
Instagram
stories are
another.

28. INFLUENCER MARKETING

30. Builds on
trust that’s
already
there.

31. RECAP
Video Marketing
New Rules of SEO
Thought Leadership
Organic/Paid Social
Influencer Marketing

32. Ali Schwanke
ali@simplestrat.com