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Hitting the Digital Road

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Hitting the Digital Road

  1. 1. Hitting the Digital Road <ul><li>Jeff Vreeland | @jvreeland </li></ul><ul><li>VP of Digital Strategy </li></ul>
  2. 2. Preparing for the Trip
  3. 3. What to Bring? <ul><li>Online Advertising </li></ul><ul><li>SEO </li></ul><ul><li>Interactive Communications </li></ul><ul><li>Digital Branding </li></ul><ul><li>Web Video </li></ul>
  4. 4. Choose Your Destination <ul><li>Online Advertising </li></ul><ul><ul><li>Targeted </li></ul></ul><ul><ul><li>Budgeting </li></ul></ul><ul><ul><li>Testing </li></ul></ul>
  5. 5. Map Your Destination <ul><li>SEO </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Competitor Tracking </li></ul></ul>
  6. 6. Share Your Plans <ul><li>Interactive Communications </li></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul>
  7. 7. Have What You Need <ul><li>Digital Branding </li></ul><ul><ul><li>Logo </li></ul></ul><ul><ul><li>Mission </li></ul></ul><ul><ul><li>Goals </li></ul></ul>
  8. 8. Share Your Experience <ul><li>Web Video </li></ul><ul><ul><li>Inexpensive </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Quick </li></ul></ul>
  9. 9. Success
  10. 10. Questions? <ul><li>“ How to Leverage Online Advertising for Your Small Business” October 25, 2011 | 9:00am – 4:00pm </li></ul><ul><li>Cost $69 (includes lunch from Teds Birmingham) </li></ul><ul><li>bit.ly/bbjworkshop </li></ul>

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