This document discusses strategies for an adult dance studio to increase client engagement and drive revenue. It recommends focusing on the website as the core marketing tool, and using targeted content like instructional videos and industry insights to encourage engagement across channels. Specific tactics proposed include a website redesign with improved user experience and mobile optimization, as well as paid social media ads targeted to different client personas. The goal is to satisfy and retain current customers as that is more cost effective than acquiring new ones. Engagement, class sales, and brand advocacy are identified as metrics to measure success.