The digital marketing strategy aims to target teenage snowboard enthusiasts through social media platforms like Facebook, Instagram and Twitter. Infographics and short promotional videos will be created and distributed as sponsored ads and posts to attract this young audience. Google AdWords will also be used to display Burton product ads in search results. The campaign budget is estimated at $40,000 and will be tracked using Google Analytics to measure clicks and views. The overall goal is to gain thousands of new social media followers and promote Burton products to increase revenue during the winter season.