A short supporting slideshow for my presentation of the article "Avoidance of Advertising in Social Networking SItes: The Teenage Perspective" in the course Marketing Communications at GSOM, St Petersburg.
This document discusses how ad avoidance has become a major issue for brands trying to reach new customers. It finds that over half of audiences across media are "inattentive" rather than avoiding ads. Radio has one of the lowest avoidance rates and allows brands to connect with inattentive listeners by creating "trace memories" through music and emotion. The document concludes that radio offers the best potential for outreach due to its low avoidance and ability to reach mass audiences, even if they are not fully paying attention.
Advertising is a form of communication used to encourage or persuade an audience to take action regarding a commercial offering or political/ideological issue. The purpose is usually to drive consumer behavior or reassure stakeholders. Advertising messages are paid for by sponsors and viewed through various media like television, radio, newspapers/magazines, outdoor displays, direct mail, and digital platforms. Spending on advertising in 2010 was estimated at $142.5 billion in the US and $467 billion worldwide.
- The document discusses the Longitudinal Study of Young People in England (LSYPE), which tracks over 15,000 young people annually from ages 13/14 to 19/20 to understand their life courses and the impact of policies.
- It provides an overview of the LSYPE study design and data collected. Examples of how LSYPE data has been used to inform policies on issues like NEETs, EMA eligibility, and teenage pregnancy are given.
- The challenges of engaging policymakers and stakeholders with longitudinal data are discussed, and tips provided on marketing, consultation, accessible tools and analysis to facilitate engagement.
This report summarizes issues Livestrong is facing in achieving outreach to college students and recommends solutions. Key findings include: communication campaigns must be tailored to the audience and use gain frames; partnering with local organizations like Susan G. Komen improves awareness and fundraising; and connecting with university programs in nonprofit management provides opportunities for education, research, and recruiting. Recommendations are creating a campus version of Ride for the Roses event, establishing local and campus connections, and spreading awareness through social media.
Jason dunstone social media research - 2012Ray Poynter
This document summarizes a presentation given at a NewMR social media research event. The presentation discusses how market research is evolving to make use of the large amount of consumer data available through social media. It notes that while tools like sentiment analysis and Facebook Insights provide some useful data, they lack the depth of consumer understanding available through traditional survey methods. The presentation argues that market research must move beyond a focus on engagement metrics and toward a deeper understanding of consumers based on integrating online and offline data. It also notes that market researchers will need to develop new skills to analyze the massive volume of social media data using technologies like APIs and data visualization.
This document discusses integrated marketing communication and provides information on several related topics. It begins by discussing why integrated marketing took so long to develop and then provides examples on the Louisiana oil spill problem and potential solutions from Ocean Therapy Solutions. It also discusses concepts like the integrated marketing communication plan, different marketing strategies when time is short like word of mouth, buzz, viral and guerrilla techniques. The document concludes by asking the reader to identify target markets, communication objectives, budgets and promotion mixes for projects and how to measure the success of alternative promotion strategies.
The document summarizes a customer insight workshop focused on engaging with young people in Knowsley, England. It outlines the project's goals of understanding young people's values and behaviors, using that information to shape services and activities, and increasing opportunities for youth involvement. The main project areas include ethnographic research, consultation with young people, and developing an engagement program. Customer insight tools are being used to better understand community needs and deliver joined-up, customer-focused services.
This document discusses how ad avoidance has become a major issue for brands trying to reach new customers. It finds that over half of audiences across media are "inattentive" rather than avoiding ads. Radio has one of the lowest avoidance rates and allows brands to connect with inattentive listeners by creating "trace memories" through music and emotion. The document concludes that radio offers the best potential for outreach due to its low avoidance and ability to reach mass audiences, even if they are not fully paying attention.
Advertising is a form of communication used to encourage or persuade an audience to take action regarding a commercial offering or political/ideological issue. The purpose is usually to drive consumer behavior or reassure stakeholders. Advertising messages are paid for by sponsors and viewed through various media like television, radio, newspapers/magazines, outdoor displays, direct mail, and digital platforms. Spending on advertising in 2010 was estimated at $142.5 billion in the US and $467 billion worldwide.
- The document discusses the Longitudinal Study of Young People in England (LSYPE), which tracks over 15,000 young people annually from ages 13/14 to 19/20 to understand their life courses and the impact of policies.
- It provides an overview of the LSYPE study design and data collected. Examples of how LSYPE data has been used to inform policies on issues like NEETs, EMA eligibility, and teenage pregnancy are given.
- The challenges of engaging policymakers and stakeholders with longitudinal data are discussed, and tips provided on marketing, consultation, accessible tools and analysis to facilitate engagement.
This report summarizes issues Livestrong is facing in achieving outreach to college students and recommends solutions. Key findings include: communication campaigns must be tailored to the audience and use gain frames; partnering with local organizations like Susan G. Komen improves awareness and fundraising; and connecting with university programs in nonprofit management provides opportunities for education, research, and recruiting. Recommendations are creating a campus version of Ride for the Roses event, establishing local and campus connections, and spreading awareness through social media.
Jason dunstone social media research - 2012Ray Poynter
This document summarizes a presentation given at a NewMR social media research event. The presentation discusses how market research is evolving to make use of the large amount of consumer data available through social media. It notes that while tools like sentiment analysis and Facebook Insights provide some useful data, they lack the depth of consumer understanding available through traditional survey methods. The presentation argues that market research must move beyond a focus on engagement metrics and toward a deeper understanding of consumers based on integrating online and offline data. It also notes that market researchers will need to develop new skills to analyze the massive volume of social media data using technologies like APIs and data visualization.
This document discusses integrated marketing communication and provides information on several related topics. It begins by discussing why integrated marketing took so long to develop and then provides examples on the Louisiana oil spill problem and potential solutions from Ocean Therapy Solutions. It also discusses concepts like the integrated marketing communication plan, different marketing strategies when time is short like word of mouth, buzz, viral and guerrilla techniques. The document concludes by asking the reader to identify target markets, communication objectives, budgets and promotion mixes for projects and how to measure the success of alternative promotion strategies.
The document summarizes a customer insight workshop focused on engaging with young people in Knowsley, England. It outlines the project's goals of understanding young people's values and behaviors, using that information to shape services and activities, and increasing opportunities for youth involvement. The main project areas include ethnographic research, consultation with young people, and developing an engagement program. Customer insight tools are being used to better understand community needs and deliver joined-up, customer-focused services.
The document summarizes a customer insight workshop focused on engaging with young people in Knowsley, England. It outlines the project's goals of understanding young people's values and behaviors, using that information to shape services and activities, and preparing young people for new community facilities. The main project areas include ethnographic research, consultation with young people, and developing an engagement program. Customer insight is highlighted as being important to provide joined-up, customer-focused services.
Planning for impact: Basic communication strategiesODI_Webmaster
This presentation from Jeff Knezovich of the Overseas Development Institute was given at a workshop held on research packaging at ESRF in Tanzania in August 2008. It was prepared for the Micro-level Perspectives of Growth project currently being undertaken by the University of Dar es Salaam Department of Economics. More information on the project can be found at http://www.esrftz.org/mlpg
This document provides information about an upcoming fundraising conference on October 20, 2005 in London. The one-day conference will include keynote speeches and workshops on various fundraising topics. Attendees can choose from multiple concurrent workshop sessions on issues like grant funding, tax incentives for donors, fundraising strategies for small charities, and engaging trustees in fundraising. The conference is aimed at fundraising professionals, charity managers, and those new to the field looking to stay up to date on developments in fundraising.
Innovate@NCI - Market Research Group AssignmentAdam O'Neill
The document reports on market research conducted to assess the potential for a new innovation hub service at the National College of Ireland. Both quantitative and qualitative research methods were used, including an online survey of 89 NCI students and an interview with the NCI business incubation manager. The research found strong interest from students in an innovation hub that provides workshops, mentorship programs, experience with emerging technologies, and opportunities to progress business ideas and projects.
Managing Generational Differences in a Utility's WorkforceFrank Fletcher
This presentation aims to assist water utility managers (or any manager) by documenting the need for the industry to address the issues of a multigenerational workplace. It profiles the current demographic changes and their possible impact on a utility’s bottom-line. Then it explains the concepts of generations and the generation gap in today’s workplace. Multigenerational diversity as well as a system-wide approach for attracting and retaining workers from all generations is also explored. Specifically the issues of: motivation, communications and technology as well as knowledge transfer and management are addressed.
Greg Ryan-Gadsden, General Manager (WA), The Smith Family, visited Curtin University to speak to (NCSEHE) and John Curtin Institute of Public Policy (JCIPP) guests about its pilot "hub" project, which seeks to bring together community organisations to assist schools in fighting social and educational disadvantage.
How can councils & universities work together - UCLNoel Hatch
UCL and the London Borough of Camden are developing their working relationship through strategic engagement platforms. UCL is a large, multi-faculty university located in London with over 47,000 students and 14,500 staff from over 150 nationalities. Through its Innovation and Enterprise division, UCL supports applying its expertise outside the university to create partnerships. Some lessons learned in collaborating include communicating at all levels, gaining insight into each other's directions, and starting with small, strategic initiatives. Two recent case studies of the collaboration include providing rapid evaluation and learning services, and pro bono advice from UCL experts to Camden staff on service evaluation and policy issues.
This document discusses the changing face of medical missions and proposes a new model called Mission Eyes Network (MEN) to better connect volunteers with opportunities. It notes that while traditional missions involved traveling overseas to directly provide care, the new model emphasizes skills transfer, education, long-term relationships, and remote support through networking and communication platforms. The document advocates for industry involvement in MEN to raise quality standards and inspire broader participation through strategic partnerships focused on training, corporate sponsorship, and mission support think tanks.
The London Youth Involvement Project aimed to bring together a group of young people from across London to ensure youth voices were included in debates around drug and alcohol prevention. Over three years, 20 Youth Advisors were recruited and trained to identify issues, research prevention topics, and deliver recommendations based on their findings. Ensuring the Youth Advisors led the project and that their ideas informed its direction was a key goal to avoid tokenism. Through activities like research and conferences, the Youth Advisors gained skills while helping to shape prevention policy and practice in London.
This document summarizes the agenda and presentations for the National Volunteering Forum on May 11, 2017. The forum included discussions on increasing opportunities for young people to participate in full-time social action and what the government can do to support volunteering. Presenters discussed the benefits of full-time social action programs for young people and potential barriers to participation. Participants engaged in roundtable discussions on these topics. The afternoon focused on the upcoming UK election and what policies could help volunteers make a bigger impact.
This session explains the processes involved with getting a peer program of the ground at St. Johns Youth Service in South Australia. A major component to getting the program running was a research project that explored which participation models work best for peer programs. The finding of this research is presented here.
If viewers would like to see the research paper from the project please visit www.stjohnsyouthservices.org.au.
This presentation was given by Bria Partridge, St. Johns Youth Service and Krystal Hancock, a young person.
The document summarizes a communication consulting engagement between a student group (PopComm Consulting) and their client (USC Sustainability). Over the course of four months, the consultants conducted research including a focus group, survey, interviews with other schools, and literature reviews. Their initial recommendations were too broad, but they eventually focused on promoting the Green Engagement Fund, which provides funding for student sustainability projects. Their final recommendations proposed easy, medium, and hard engagement strategies centered around social media promotion and integrating sustainability into campus apps. The consultants learned lessons about active listening, questioning assumptions, supporting recommendations with research, and managing multiple tasks.
The document discusses developing a shared vision of innovation for 21st century learning. It outlines key concepts like shared vision, innovation, and 21st century learning. It also discusses forces shaping students' expectations, like their tech-infused lives and millennial attitudes. Data from the Speak Up survey shows a "digital disconnect" between how students learn and live, with students seeing potential if emerging technologies were better utilized for social-based, un-tethered, and digitally-rich learning.
The document discusses developing a shared vision of innovation for 21st century learning. It defines key terms like shared vision, innovation, and 21st century learning. It also discusses understanding students and their expectations, which are shaped by district priorities, millennial attitudes and values, and their tech-infused lives. Data from the Speak Up survey provides insights into challenges facing education leaders and students' technology use.
This document discusses 5 myths about mobile advertising and provides tips to address each myth. The myths covered are: 1) mobile is just like desktop, 2) only new technologies matter, 3) only hyper-targeting works, 4) consumers aren't ready, and 5) it's best to wait on mobile. For each myth, the document provides data and case studies showing consumers are engaging with mobile in unique ways and are ready for mobile advertising. It emphasizes focusing on what works now for mobile, not just new technologies, and that targeting is a guideline but broader approaches using analytics can be more effective.
Sustainability and the Christchurch rebuildDavid Thompson
This document summarizes the results of a survey of 96 people interested in sustainability and its role in the rebuilding of Christchurch, New Zealand after the 2011 earthquakes. The survey found that over 90% felt sustainability should have a major influence on the rebuild and that decisions need to be made urgently. However, most respondents believed sustainability would have limited impact due to a lack of understanding among decision-makers and the wider community. While interest in sustainability increased initially after the quakes, understanding remains low. The document concludes there is an urgent need to improve understanding of sustainability and provide leadership to ensure it guides the rebuild.
Brad Fay of Keller Fay Group presented on word of mouth marketing. Some key points:
1. Keller Fay is a research consultancy focused exclusively on word of mouth marketing. Their TalkTrack methodology measures all forms of word of mouth across many categories.
2. While social media conversations make up 7% of word of mouth, face-to-face interactions still dominate at over 90%. Marketing and traditional media heavily influence word of mouth.
3. Influencers, who make up 8% of the population, engage in twice as much word of mouth on average and their conversations are much more valuable in driving recommendations and sales.
This document summarizes a report on meaningful career learning for young people in London. It discusses the changing careers landscape, implications for policy, and recommendations to improve career guidance and experiences of the world of work for all young Londoners. Key recommendations include ensuring every secondary school and college has an explicit careers policy and curriculum and that all young people have at least 100 hours of experiences of the world of work.
The document discusses bridging the gap between educational research and practice in early childhood education. It notes that simply communicating research may not be enough to drive behavioral changes. The document outlines strategies for effective dissemination of research findings, including contextualizing research, identifying users, and providing mechanisms for sharing. It also discusses barriers to professional development that incorporates research, such as time constraints and lack of funding, and how online platforms like Glow can help facilitate bringing research into practice.
This presentation outlines a business opportunity for an online platform called Proprium Forum that connects consumers and brands. It aims to establish exclusive membership offerings through coordinated group purchases and special deals to retain users. The presentation provides financial forecasts projecting growth in Norway, Sweden, and Germany from 2011-2016. It estimates that an initial investment of 2.7 million euros will be needed but will result in positive earnings and cash flow within a few years as the platform expands across Europe.
Vattenfall needs to improve its brand image by establishing an open and honest dialogue with stakeholders through a web-based platform. This platform would focus on short-term, concrete goals to build trust with NGOs, media, customers. It would provide transparency around Vattenfall's actions, commitments, and progress to address inconsistencies in perceptions.
More Related Content
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The document summarizes a customer insight workshop focused on engaging with young people in Knowsley, England. It outlines the project's goals of understanding young people's values and behaviors, using that information to shape services and activities, and preparing young people for new community facilities. The main project areas include ethnographic research, consultation with young people, and developing an engagement program. Customer insight is highlighted as being important to provide joined-up, customer-focused services.
Planning for impact: Basic communication strategiesODI_Webmaster
This presentation from Jeff Knezovich of the Overseas Development Institute was given at a workshop held on research packaging at ESRF in Tanzania in August 2008. It was prepared for the Micro-level Perspectives of Growth project currently being undertaken by the University of Dar es Salaam Department of Economics. More information on the project can be found at http://www.esrftz.org/mlpg
This document provides information about an upcoming fundraising conference on October 20, 2005 in London. The one-day conference will include keynote speeches and workshops on various fundraising topics. Attendees can choose from multiple concurrent workshop sessions on issues like grant funding, tax incentives for donors, fundraising strategies for small charities, and engaging trustees in fundraising. The conference is aimed at fundraising professionals, charity managers, and those new to the field looking to stay up to date on developments in fundraising.
Innovate@NCI - Market Research Group AssignmentAdam O'Neill
The document reports on market research conducted to assess the potential for a new innovation hub service at the National College of Ireland. Both quantitative and qualitative research methods were used, including an online survey of 89 NCI students and an interview with the NCI business incubation manager. The research found strong interest from students in an innovation hub that provides workshops, mentorship programs, experience with emerging technologies, and opportunities to progress business ideas and projects.
Managing Generational Differences in a Utility's WorkforceFrank Fletcher
This presentation aims to assist water utility managers (or any manager) by documenting the need for the industry to address the issues of a multigenerational workplace. It profiles the current demographic changes and their possible impact on a utility’s bottom-line. Then it explains the concepts of generations and the generation gap in today’s workplace. Multigenerational diversity as well as a system-wide approach for attracting and retaining workers from all generations is also explored. Specifically the issues of: motivation, communications and technology as well as knowledge transfer and management are addressed.
Greg Ryan-Gadsden, General Manager (WA), The Smith Family, visited Curtin University to speak to (NCSEHE) and John Curtin Institute of Public Policy (JCIPP) guests about its pilot "hub" project, which seeks to bring together community organisations to assist schools in fighting social and educational disadvantage.
How can councils & universities work together - UCLNoel Hatch
UCL and the London Borough of Camden are developing their working relationship through strategic engagement platforms. UCL is a large, multi-faculty university located in London with over 47,000 students and 14,500 staff from over 150 nationalities. Through its Innovation and Enterprise division, UCL supports applying its expertise outside the university to create partnerships. Some lessons learned in collaborating include communicating at all levels, gaining insight into each other's directions, and starting with small, strategic initiatives. Two recent case studies of the collaboration include providing rapid evaluation and learning services, and pro bono advice from UCL experts to Camden staff on service evaluation and policy issues.
This document discusses the changing face of medical missions and proposes a new model called Mission Eyes Network (MEN) to better connect volunteers with opportunities. It notes that while traditional missions involved traveling overseas to directly provide care, the new model emphasizes skills transfer, education, long-term relationships, and remote support through networking and communication platforms. The document advocates for industry involvement in MEN to raise quality standards and inspire broader participation through strategic partnerships focused on training, corporate sponsorship, and mission support think tanks.
The London Youth Involvement Project aimed to bring together a group of young people from across London to ensure youth voices were included in debates around drug and alcohol prevention. Over three years, 20 Youth Advisors were recruited and trained to identify issues, research prevention topics, and deliver recommendations based on their findings. Ensuring the Youth Advisors led the project and that their ideas informed its direction was a key goal to avoid tokenism. Through activities like research and conferences, the Youth Advisors gained skills while helping to shape prevention policy and practice in London.
This document summarizes the agenda and presentations for the National Volunteering Forum on May 11, 2017. The forum included discussions on increasing opportunities for young people to participate in full-time social action and what the government can do to support volunteering. Presenters discussed the benefits of full-time social action programs for young people and potential barriers to participation. Participants engaged in roundtable discussions on these topics. The afternoon focused on the upcoming UK election and what policies could help volunteers make a bigger impact.
This session explains the processes involved with getting a peer program of the ground at St. Johns Youth Service in South Australia. A major component to getting the program running was a research project that explored which participation models work best for peer programs. The finding of this research is presented here.
If viewers would like to see the research paper from the project please visit www.stjohnsyouthservices.org.au.
This presentation was given by Bria Partridge, St. Johns Youth Service and Krystal Hancock, a young person.
The document summarizes a communication consulting engagement between a student group (PopComm Consulting) and their client (USC Sustainability). Over the course of four months, the consultants conducted research including a focus group, survey, interviews with other schools, and literature reviews. Their initial recommendations were too broad, but they eventually focused on promoting the Green Engagement Fund, which provides funding for student sustainability projects. Their final recommendations proposed easy, medium, and hard engagement strategies centered around social media promotion and integrating sustainability into campus apps. The consultants learned lessons about active listening, questioning assumptions, supporting recommendations with research, and managing multiple tasks.
The document discusses developing a shared vision of innovation for 21st century learning. It outlines key concepts like shared vision, innovation, and 21st century learning. It also discusses forces shaping students' expectations, like their tech-infused lives and millennial attitudes. Data from the Speak Up survey shows a "digital disconnect" between how students learn and live, with students seeing potential if emerging technologies were better utilized for social-based, un-tethered, and digitally-rich learning.
The document discusses developing a shared vision of innovation for 21st century learning. It defines key terms like shared vision, innovation, and 21st century learning. It also discusses understanding students and their expectations, which are shaped by district priorities, millennial attitudes and values, and their tech-infused lives. Data from the Speak Up survey provides insights into challenges facing education leaders and students' technology use.
This document discusses 5 myths about mobile advertising and provides tips to address each myth. The myths covered are: 1) mobile is just like desktop, 2) only new technologies matter, 3) only hyper-targeting works, 4) consumers aren't ready, and 5) it's best to wait on mobile. For each myth, the document provides data and case studies showing consumers are engaging with mobile in unique ways and are ready for mobile advertising. It emphasizes focusing on what works now for mobile, not just new technologies, and that targeting is a guideline but broader approaches using analytics can be more effective.
Sustainability and the Christchurch rebuildDavid Thompson
This document summarizes the results of a survey of 96 people interested in sustainability and its role in the rebuilding of Christchurch, New Zealand after the 2011 earthquakes. The survey found that over 90% felt sustainability should have a major influence on the rebuild and that decisions need to be made urgently. However, most respondents believed sustainability would have limited impact due to a lack of understanding among decision-makers and the wider community. While interest in sustainability increased initially after the quakes, understanding remains low. The document concludes there is an urgent need to improve understanding of sustainability and provide leadership to ensure it guides the rebuild.
Brad Fay of Keller Fay Group presented on word of mouth marketing. Some key points:
1. Keller Fay is a research consultancy focused exclusively on word of mouth marketing. Their TalkTrack methodology measures all forms of word of mouth across many categories.
2. While social media conversations make up 7% of word of mouth, face-to-face interactions still dominate at over 90%. Marketing and traditional media heavily influence word of mouth.
3. Influencers, who make up 8% of the population, engage in twice as much word of mouth on average and their conversations are much more valuable in driving recommendations and sales.
This document summarizes a report on meaningful career learning for young people in London. It discusses the changing careers landscape, implications for policy, and recommendations to improve career guidance and experiences of the world of work for all young Londoners. Key recommendations include ensuring every secondary school and college has an explicit careers policy and curriculum and that all young people have at least 100 hours of experiences of the world of work.
The document discusses bridging the gap between educational research and practice in early childhood education. It notes that simply communicating research may not be enough to drive behavioral changes. The document outlines strategies for effective dissemination of research findings, including contextualizing research, identifying users, and providing mechanisms for sharing. It also discusses barriers to professional development that incorporates research, such as time constraints and lack of funding, and how online platforms like Glow can help facilitate bringing research into practice.
Similar to "Avoidance of Advertising in Social Networking SItes: The Teenage Perspective" (20)
This presentation outlines a business opportunity for an online platform called Proprium Forum that connects consumers and brands. It aims to establish exclusive membership offerings through coordinated group purchases and special deals to retain users. The presentation provides financial forecasts projecting growth in Norway, Sweden, and Germany from 2011-2016. It estimates that an initial investment of 2.7 million euros will be needed but will result in positive earnings and cash flow within a few years as the platform expands across Europe.
Vattenfall needs to improve its brand image by establishing an open and honest dialogue with stakeholders through a web-based platform. This platform would focus on short-term, concrete goals to build trust with NGOs, media, customers. It would provide transparency around Vattenfall's actions, commitments, and progress to address inconsistencies in perceptions.
The document summarizes the photography industry in the virtual world of Second Life. It finds that there are three main strategic groups: agencies that provide various photography services, niche experts who specialize in a specific type of photography, and happy amateurs who take photos as a hobby. The summary focuses on the group of happy amateurs, finding they have low costs, many competitors, and high barriers to expanding their business into a more professional operation.
Wumart succeeded due to good relationships with local authorities, acquiring underperforming competitors to gain important locations and networks, and understanding the local market. They focused on a relatively developed but underserved market. Their competitive advantages included market intelligence, a strong brand, close institutional ties, and an established distribution system. These advantages were sustainable due to ongoing investments in market intelligence, brand management, relationships, and staff training. While transferring these advantages to other countries would be challenging, expanding to other formats domestically is possible with consumer research. International expansion would require finding a similar incubating environment and implementing the same business model, ideally in an emerging market, with a local partner and engagement of key actors.
The document discusses the competitive landscape of the cola concentrate and bottling industries. It analyzes each industry using Porter's Five Forces model. For the concentrate industry, competitive rivalry is high due to a settled duopoly market between Coke and Pepsi with slow growth. However, competition is not primarily around price. For bottlers, competitive rivalry is also high as the product is identical and companies must compete on price and relationships with concentrate suppliers. Both industries face low threats of new entrants or substitution due to high capital requirements and established brand positions.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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ملزمة تشريح الجهاز الهيكلي (نظري 3)
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تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
"Avoidance of Advertising in Social Networking SItes: The Teenage Perspective"
1. Avoidance of Advertising in Social Networking Sites: The Teenage Perspective L. Kelly, G. Kerry & J. Drennan (2010)
2. Today’s Agenda What is the point of the article? How was this point reached? Why is the point important? Quick recap and the final verdict 2010-10-06 Marcus Holst 2
3. Just Give Me 5 Minutes … 2010-10-06 Marcus Holst 3 Spoiler!
5. Advertising on Social Networking Sites Needs Adaptation Problem Teenagers were found to not care much about advertising on social networking sites Consequence Advertisers need to change to be successful 2010-10-06 Marcus Holst 5
12. The Teenagers Did Not Pay Attention 2010-10-06 Marcus Holst 12 Ads are not interrupting Not too much advertising Interactiveads, like games, arefun A friend of mine got a computer virus…
13. Advertisers Must Know How to Reach Their Audience 2010-10-06 Marcus Holst 13 USD 1,200,000,000
14. Quick Wrap-Up 2010-10-06 Marcus Holst 14 Teenagers avoid advertising on social networking sites Opportunities for research concerning what types of ads actually work No need to read the article