Digital marketing

1. Proprietary + Confidential
Anoop Kumar EMBA22002
Chetan Sagar Sharma EMBA22005
Daksh Aggarwal EMBA22006
Omkar Shetye EMBA22012

2. Proprietary + Confidential
WEBSITE

3. Proprietary + Confidential
About the Website: https://strengthstadium.in/

4. Proprietary + Confidential

5. Proprietary + Confidential
Campaign Overview

6. Proprietary + Confidential
Fitness &
Lifestyle
YouTube
Boosted 130% campaign
reach with 45% lower CPC by
exploring search and display
ad campaigns on DV360
+1.3X
Campaign
Reach
The objective
Build traffic on our website that enables us to explore health and
sports related performances by various sports professionals
recorded in the gyms, parks, yoga centers etc in sports genres in
Delhi NCR region.
To be able to reach out to the maximum number of users at an
effective cost by exploring multiple ad formats and search engines
so as to increase footfall.
The approach
• Explored the Search and Display campaign by DV360.
• Covered multiple ad formats: YouTube shorts, in-feed and in-
stream.
• Usage of different creative sizes based on the ad formats.
• Budget allocation at line item to tactically get effective results
while maintaining the overall reach.
• While setting up the campaign, considered in market audience
such as health and fitness buffs around Delhi NCR region to
start with and expanding to the HSM belt.
The insights
Helped in delivering the best results. was able to:
● Explore new ad formats,
● Reduce the cost per click for the overall campaign by
fluidly serving ads across all inventory sources with
CPC bidding,
● The delivered reach exceeded the planned numbers as
well as the historical benchmarks for the same
targeting.
The results
Maximise
Clicks
FOCUS MARKET
Delhi NCR
+4X
Lower Cost
per Reach
(CPR)
45%
Efficiency in
Cost per Click
(CPC)
Campaign with DV360
Landing page:
www.instagram.com/strength.stadium
Campaign Overview (since Jan 2024)

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In – Market Audience Targeting

8. Source: Meta, Google Ads Manager
M/F 18-44
(185 Mn)
M/F 18-44 x
Geos
(25.1 Mn) 15%
M /F 18-44 x
Geo’s x
Interest
(16.2 Mn) 64%
Primary TG:
Demo: M/F 18 - 44 x Geo’s
Interest: Gym Enthusiasts, Early Tech Adpoters, Health and
Wellness & Lifestyle
Keyword
Male + Female
% Index
(18-44)+ Geos (MN)
Gym workout, gym planner, strength training
9,100,000
39% 100%
Lifestyle, Early Teach Adopters
4,200,000
18% 46%
Health and Wellness
8,700,000
37% 96%
Fitness, Personal care
1,500,000
6% 16%
AIM TO SHARP TARGET 64% OF THE AUDIENCE BASE OF ~25 MN

9. Morning: 8AM – 11 AM
(Ad Set 1)
Afternoon : 12PM – 3PM
(Ad Set 2)
Evening: 7PM – 11PM
(Ad Set 3)
Weekdays (Mon-Fri) and Weekends (Sat-Sun)
Intent Affinity
Fitness and outdoor enthusiasts,
people found regularly in and
around gyms, people found in
sports and recreational
complexes, people using health
tracker and running tracker apps,
people using health and self-help
apps installed will personified as
Health enthusiasts
Intent-Based on profiles:
Professionals, Gym Trainers
,students, etc. 25.12 Million+
Day & Time Part
Targeting
Contextual Brand prompts
Restaurant/Event/Booking: BookMyShow,
Dineout, Eazydiner, Nearbuy, etc.
Online Food Ordering Apps: Zomato,
Swiggy, Uber Eats, FreshMenu,
Ecommerce Apps: Myntra, ZARA, Ajio,
Tatacliq, H&M etc.
Travel/Booking APPs: MMT, HolidayIQ,
cleartrip, Goibibo, trivago, Yatra, Airbnb,
Tripadvisor, Skyscanner, etc.
News Content: Inshorts, Dailyhunt, ET
News, The Hindu, etc.
Segment Size
Suggested audience segment
Audience TG – 18-44 years +, M/F

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Keyword Research

11. Proprietary + Confidential
Google Adwords Keyword Planner – SEO

12. Implemented
Keywords
The keyword volumes indicate that we have millions of
opportunities everyday to engage the TG during the
summer time.
We have considered major keywords in this genre. We
can further refine it post our final discussion.
The left table shows daily average usage volumes for some relevant keywords for
the campaign.
We can add more and refined keywords post our final discussion.
Keyword Daily Avg. Usage*
gym 681,305
fitness 290,341
workout 1,964,287
yoga 97,214
health 1,103,298
Lifestyle 314,256
Yoga class 1,456,834
lifestyle 823,145
Protien
powder 512,345
*dasboard data
**Data taken here is an daily avg of summer months of 2024
Keyword Planner

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Ad Copy

14. Headline: Transform Your Fitness Journey with Strength Stadium!
Description: Strength Stadium is a fitness community that emerged in
response to the COVID-19 lockdown in 2020 when traditional gym
facilities were closed due to restrictions. Our goal is to revolutionise the
concept of fitness for everyone. We offer a personalised workout and
nutrition regimen to our members, emphasising the development of core
strength, endurance, stamina, and flexibility. Our program is not solely
focused on physical transformation, and can be easily followed in any
nearby par
Call to Action (CTA): Sign Up

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CONTENT / BLOGS

16. BLOGS POSTED ON THE WEBSITE

17. • https://strengthstadium.in/blogs-%26-faqs/f/how-much-protein-
carbs-fats-shall-i-consume-for-good-physique
BLOG WRITING
LANDING PAGE:
• https://www.instagram.com/strength.stadium/?h
l=en
AFFILIATE MARKETING:
• https://amzn.to/43cqaVy

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Google Analytics

19. Google Analytics TRAFFIC
~6K+ and
counting
Custom 1 Jan – 20 Mar 2024

20. KEYWORD OPTIMIZATION FOR CAMPAIGN

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Social Media

22. 27 followers
Frequency: Avg. 1 post/month
(Frequent until Feb Valentine Week)
https://www.facebook.com/strength.stadi
um
Twitter
Frequency: Avg. 4-5 tweets/month.
Infrequent posting.
https://twitter.com/StrengthStadium
2k followers
Frequency: Avg. 7-8 posts/week.
Frequent posting during summer season
https://www.instagram.com/strength.stadi
um/?hl=en
.
Youtube
Frequency: 1-2 videos/month. Infrequent
posting
https://youtube.com/@strengthstadium?s
i=2ZYtzxdHb2gvYOxM
Social Media Presence

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SUGGESTIONS

24. Talking posters that dispense product if you’re app shows that
you’ve completed 4000 steps at that moment.
Geo – Delhi NCR
Local activities in Get Active Expo with sporting legends during Dec-Jan-Feb month to
drive impact in Delhi NCR

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