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SMCM Live Project_Post-Campaign Report (1).pptx
1. KoolFit Store
Batch X | Group Y
Team Member 1
Team Member 2
Team Member 3
Team Member 4
Team Member 5
2. Store Overview
KoolFit is an online clothing store where you get
premium & comfortable clothes with unique
designs for gym, yoga & other workout needs.
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3. 3
Name of our Store: KoolFit
Niche: Fitness, Gym & Yoga Apparel
Items Sold: T-Shirt, Hoodies, Sweatshirts, Joggers and Tank
Tops for both genders
Target Group: People in the age group of 18-25 living in
New York and Los Angeles, USA who are interested in
fitness, gym, yoga and a healthy lifestyle
Store Overview
4. Channels | Phase - 1
For the first phase, we chose Facebook and Google Display Ads.
Facebook has a rich database which provides various micro-targeting (interest based, location based, etc.) options
for our business. We ran two campaigns. One with the goal of increasing brand awareness and the other with the goal
of increasing website traffic.
Google Ads is an efficient tool to drive quality traffic to our business while people are searching for related products. We
ran a display campaign promoting all our products with the goal of increasing website traffic.
Our total budget was Rs. 5000, 65% of the funds was allocated to Facebook whereas 35% was allocated to Google Ads.
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6. Insights | Phase -
1
01. Google Ads
performed
significantly better
than Facebook (44 vs
9 Sessions)
02. Out of the 2
locations targeted, NY
(65%) generated
comparatively more
traffic than LA
03. Creatives for
Hoodies and T shirts
performed the best
04. Hoodies as a
keyword performed
the best for google ads
campaign
05. Highest
impressions received
for mobile phones
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7. Interventions Made | Phase - 2
01. Only Google Ads
was selected for
phase - 2
02. Alongside 2 display
campaigns (80% budget)
we also ran a search
campaign (20% budget)
03. New York Location
was allocated 50 % of
the budget
04. We added more
keywords and creatives
for hoodies and T shirts
05. Headlines and
Descriptions were
improved to match
the best performing
one from phase 1
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06. Included more
health and fitness
segments under
affinity and in market
audiences
10. If you had an unlimited budget, what
other interventions would you have
taken?
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1. Extend Duration for Phase - 1
Run the campaigns for at least
2-3 weeks to gather enough
data to make any interventions
2. Run multi-channel campaigns
Along with Google & Facebook,
run campaigns on multiple
platforms like Snapchat,
Pinterest, Amazon, etc. to
improve reach
3. Targeting a Broad Audience
group
Target a broad audience across
multiple locations &
demographics to check which
performed the best
4. Product specific campaigns
Run individual campaigns for
our best performing products
5. Creating high quality creatives
Create high quality creatives
including images & videos to attract
& engage customers
11. Recommendations for the future to ensure
the sustainability of your brand/store
• Adding more products & designs based on
customer reviews
• Introducing promotional offers & discounts
• Creating relevant content for our social media
pages to engage our followers.
• Optimizing our website to improve user experience
• Constantly monitor & optimize our paid advertising
campaigns
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• Lean towards Influencer Marketing to instill trust &
interest in a larger audience
• Identifying market trends & competition in order
create products that provide unique value to the
consumer
• Evaluate results & improve strategy
