The document discusses the challenges of delivering an omni-channel experience in retail, emphasizing the need for a deeper understanding of consumer behavior. It highlights the potential of big data and analytics to illuminate shopping trends, while noting that the tools for this understanding are still in development. A panel discussion featuring industry experts was held to explore these topics further.

1. Analytics + MOdeling
Why Knowing
Everything About
Your customers
Won’t be enough

2. Delivering an omni-channel experience is hard.
© photoloni

3. Multi-channel → Omni-channel → Multi-screen

4. Showrooming and on-the-go
comparison shopping.
©2013 ZDNet

5. “Traditional” e-Commerce is effected, too.

6. Retailers are seeking deeper understanding of consumer behavior.

7. Can we use analytics to understand how consumers shop today?

8. Big data holds some promise.
At least, we hope so.

9. We are collecting more data about consumers than ever before, but
the tools to turn that into deeper understanding are still evolving.

10. Where do we go from here?
© sweis78

11. It’s PaneL Time!

12. Today’s Panel
• Joan Abrams, Director e-Commerce, Ross-Simons
• Mike Putnam, SVP of Mobile, Kayak
• Scott Stroud, Vice President, Marketing & Strategy, Rue La La

13. THANK
YOU
Q&A