FutureM 2014 Keynote - RAJA RAJAMANNAR, CMO, MasterCard
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FutureM 2014 Speaker: Raja Rajamannar (@RajaRajamannar) Chief Marketing Officer, MasterCard In his talk, Raja Rajamannar, CMO of MasterCard will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform - which today spans 112 countries and 53 languages. In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old. With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands. His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.
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Digiday Publishing Summit Europe nick flood buyacar deck final
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131108 mc solutions for insurance companies
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voice_spring_2013
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Getting Marketing and Technology to Play Nice in the Sandbox
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Kazi Ahmed (@kaziahmed) VP, Group Digital Director, Mediahub/Mullen
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In advertising, we work tirelessly to create what we hope is incredible branded content and then pay to get it in front of as many of the right people as possible. Our success is measured by some combination of business results, brand surveys and industry awards. But what really gets our blood pumping is when our work grabs the attention of the masses and goes viral. At Mullen, we recently had the good fortune of experiencing this with a video we created for American Greetings’ Mother’s Day campaign.
Naturally, when you do something great, you want to understand how you did it, so you can do it again. Our project post-mortem revealed some interesting insights about how and why something spreads among consumers and media, which is what we will share in this presentation, “Anatomy of a Viral Video.”
FutureM 2014 - TV's Real-Time Social Soundtrack: The Win For Brands, Content ...
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The document outlines six lessons that Patrick Cassidy of New Balance and Ian Fitzpatrick of Almighty have learned about making content more effective. The lessons are: 1) Build a culture that obsesses over the basics, 2) Treat outside communities as inside communities, 3) Find your organization's beginner's mind, 4) Be very valuable to a few rather than loosely relevant to many, 5) Tap what already exists in the culture around you, and 6) Build a proof of concept culture. The document emphasizes testing content to improve conversions, focusing on business goals, embracing small wins, and building relationships that are improvisational and accountable.
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Join veteran marketer Christopher S. Penn on a journey through your marketing data. From raw data itself, through different models and methods of analysis, to insights that tell you what to do next, you’ll learn strategic and tactical skills to understand the story that your data is trying to tell you – and what the next part of the story should be. See how techniques borrowed from the stock market apply to your web analytics; learn how reverse engineering your sales funnel can guide your social media strategy; and prepare for the future of data-driven marketing.
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Today 1.8 billion photos will be shared on social media through camera phones. Wearables like Google Glass, Apple iWatch, and the Narrative life-logging clip will accelerate the torrent of images. These photos represent the new normal in how we communicate and what we pay attention to on Twitter, Facebook, and Instagram. Come and learn how the new technology of image-recognition is helping brands "read" these photos and engage with the customers who post them.
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FutureM 2014 - Creating a Culture of Innovation
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The question of art vs. science isn’t a new one. The balance between creative strategy and media technology will be what separates winning marketing organizations from the losing ones. Can these two competing schools of thought be brought together? This session is a candid and thought-provoking discussion, featuring leaders from the "math" and "mad" schools of thought.
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Frank Gruber's talk will look at the fuel for the entrepreneurial mind: celebration. Celebration is about taking a moment to acknowledge your efforts and progress, about recognizing your little wins along the way. Gruber will explain the science behind celebration, give examples of how tech companies celebrate, and show how it can be a lifesaver for you, your team, and your brand.
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FutureM 2014 Keynote - RAJA RAJAMANNAR, CMO, MasterCard
- 1. Keynote Raja Rajamannar @RajaRajamannar CMO MasterCard # F U T U R EM
- 2. Evolving Brands Raja Rajamannar Chief Marketing Officer
- 3. Agenda The transforming landscape of marketing Evolving Priceless MasterCard at work 3
- 4. 4 Agenda The transforming landscape of marketing Evolving Priceless MasterCard at work
- 5. LOGIC DATA CONNECTIONS EVOLUTION OF THE MARKETING LANDSCAPE EMOTIONS 5
- 6. MARKETING 1.0 THE ERA OF LOGIC 6
- 7. MARKETING 2.0 THE ERA OF EMOTION 7
- 8. MARKETING 3.0 THE ERA OF DATA 8
- 9. MARKETING 4.0 THE ERA OF CONNECTIONS 9
- 10. 10 Agenda The transforming landscape of marketing Evolving Priceless MasterCard at work
- 11. A Timeless and Dynamic Campaign Years Countries Languages 11
- 12. Rooted in what matters to people Source: Yankelovich Monitor, 2012, Total Affluent Experiences matter more than things 12
- 13. 13 Experiences matter more than things. That's MasterCard. That's Priceless.
- 14. Evolving to connect with a new generation of consumers From observing Priceless moments… …to enabling Priceless experiences 14
- 15. 15 Agenda The transforming landscape of marketing Evolving Priceless MasterCard at work
- 16. 16 Four Powerful Platforms
- 17. 17
- 18. 18
- 19. 19
- 20. 20
- 21. Thank you