FutureM 2013 session with ArcSoft
Speaker:
Todd Peters
President of North America, ArcSoft
Powerful mobile device imaging technology is transforming the way people interact, work and learn. “Smart” imaging combines pattern, face and gesture recognition technologies to provide new services tailored to the consumer at the exact moment of relevance. This is creating exciting new business opportunities by putting highly digestible information in consumers’ hands. Todd Peters, ArcSoft's President, N.A, will discuss the impact of smartphone imaging technology as a driving force for future consumer engagement on mobile devices.
In 2020, mobile app development takes a new turn and advances with the new features. It is no doubt to say that an app can make or break a band; such is the power of a mobile application!
For more information please visit our site: www.usawebdzines.com
10 Amazing Facts about Android by BetaGlideBetaGlide
Discover some amazing facts about Android. For Android users, there are some interesting facts about your phone that you may not have known.
More on www.betaglide.com
In 2020, mobile app development takes a new turn and advances with the new features. It is no doubt to say that an app can make or break a band; such is the power of a mobile application!
For more information please visit our site: www.usawebdzines.com
10 Amazing Facts about Android by BetaGlideBetaGlide
Discover some amazing facts about Android. For Android users, there are some interesting facts about your phone that you may not have known.
More on www.betaglide.com
Mobile App Development Technology | Choose among the finest in 2022Excellent Webworld
Building an app can be easier if you choose the right mobile app development technology. But how to choose the best technology stack for mobile app development? Have a look at the PPT and get some detailed insights about the latest technologies which one can choose while building a mobile app.
More info here- https://www.excellentwebworld.com/mobile-app-development-technology/
There are following mobile app development trends is to be prepared beforehand. If you know what the next year will bring you, you can react properly and get the actual value as soon as possible.
Recent Trends And Challenges In Augmented Realitysaurabh kapoor
Augmented Reality is a developing area in the field of virtual reality research. Similarly like Virtual Reality, Augmented Reality is becoming an emerging platform for numerous applications. The work done here reveals the current state-of-the-art in Augmented Reality. Moreover current issues, trends and challenges are analyzed here.
Augmented reality is truly a disruptive tool to provide great brand engagement to customers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer "intARact" - the augmented reality customized for Indian market.
The world is going mobile! The increased use of mobile devices for various reasons has propelled several innovations in terms of mobile apps. We have seen the creation of mobile apps for mobile security, fitness assistance, hiring cabs, online shopping and in many more niches.
Mobile technology is not just changing the way we live and experience, but also defining it. Let us look at six mobile technologies that will become widely present and used in 2017.
Android is a mobile operating system developed by Google, based on a modified version of the Linux kernel and other open source software and designed primarily for touch screen mobile devices.
Do you have a great app idea in mind? It time to get it converted into a full-fledged app! As the app market is expanding like never before, you must take advantage of this opportunity and roll out your next big app.
Some very interesting trends are emerging, and data from the latest research in the mobile application industry shows some exciting potential. For more information about the mobile app market, visit the blog at http://www.appdesigngeek.com.
Cannes Lions Innovation, unlocking mobile personalisation using sensorsFilip Maertens
As smartphones and wearables are packed with sensors and computing power, they introduce a new type of data: sensor data that contains realtime and accurate observations of the world around a mobile user.
With the Internet of Everything booming, our homes, cars and phones are increasingly interconnected, as they become valuable channels to interact with the world around us in new and more intelligent ways.
Our increasingly sensor equipped world brings us the opportunity of a growing level of ambient intelligence that is capable of understanding and predicting human behavior, emotions and context, so that mobile applications can engage with us in a proactive and hyperpersonalized manner.
Trends like artificial intelligence beacon technology, wearable devices, blockchain, instant apps, AMP(accelerated mobile pages), and virtual reality will continue to create waves in the market. et’s conclude by stating the obvious that mobile applications are here to stay. And, they will evolve as time passes by. For more go to >> https://www.parangat.com/blog/a-good-app-design-means-good-sales/
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
AI's Role in Shaping the Future of Mobile Apps (1).docxNoman Shaikh
Although mobile apps have become deeply embedded in our daily lives, users are frequently frustrated by limited functionality and one-size-fits-all experiences.
The good news is that artificial intelligence has the potential to completely transform the future of mobile apps, both internally in development and externally in transformational new user experiences.
Mobile App Development Technology | Choose among the finest in 2022Excellent Webworld
Building an app can be easier if you choose the right mobile app development technology. But how to choose the best technology stack for mobile app development? Have a look at the PPT and get some detailed insights about the latest technologies which one can choose while building a mobile app.
More info here- https://www.excellentwebworld.com/mobile-app-development-technology/
There are following mobile app development trends is to be prepared beforehand. If you know what the next year will bring you, you can react properly and get the actual value as soon as possible.
Recent Trends And Challenges In Augmented Realitysaurabh kapoor
Augmented Reality is a developing area in the field of virtual reality research. Similarly like Virtual Reality, Augmented Reality is becoming an emerging platform for numerous applications. The work done here reveals the current state-of-the-art in Augmented Reality. Moreover current issues, trends and challenges are analyzed here.
Augmented reality is truly a disruptive tool to provide great brand engagement to customers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer "intARact" - the augmented reality customized for Indian market.
The world is going mobile! The increased use of mobile devices for various reasons has propelled several innovations in terms of mobile apps. We have seen the creation of mobile apps for mobile security, fitness assistance, hiring cabs, online shopping and in many more niches.
Mobile technology is not just changing the way we live and experience, but also defining it. Let us look at six mobile technologies that will become widely present and used in 2017.
Android is a mobile operating system developed by Google, based on a modified version of the Linux kernel and other open source software and designed primarily for touch screen mobile devices.
Do you have a great app idea in mind? It time to get it converted into a full-fledged app! As the app market is expanding like never before, you must take advantage of this opportunity and roll out your next big app.
Some very interesting trends are emerging, and data from the latest research in the mobile application industry shows some exciting potential. For more information about the mobile app market, visit the blog at http://www.appdesigngeek.com.
Cannes Lions Innovation, unlocking mobile personalisation using sensorsFilip Maertens
As smartphones and wearables are packed with sensors and computing power, they introduce a new type of data: sensor data that contains realtime and accurate observations of the world around a mobile user.
With the Internet of Everything booming, our homes, cars and phones are increasingly interconnected, as they become valuable channels to interact with the world around us in new and more intelligent ways.
Our increasingly sensor equipped world brings us the opportunity of a growing level of ambient intelligence that is capable of understanding and predicting human behavior, emotions and context, so that mobile applications can engage with us in a proactive and hyperpersonalized manner.
Trends like artificial intelligence beacon technology, wearable devices, blockchain, instant apps, AMP(accelerated mobile pages), and virtual reality will continue to create waves in the market. et’s conclude by stating the obvious that mobile applications are here to stay. And, they will evolve as time passes by. For more go to >> https://www.parangat.com/blog/a-good-app-design-means-good-sales/
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
AI's Role in Shaping the Future of Mobile Apps (1).docxNoman Shaikh
Although mobile apps have become deeply embedded in our daily lives, users are frequently frustrated by limited functionality and one-size-fits-all experiences.
The good news is that artificial intelligence has the potential to completely transform the future of mobile apps, both internally in development and externally in transformational new user experiences.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Mobile Applications in India - Future bright or bleak?MobiKwik
This presentation talks about the current mobile app ecosystem in India and what's wrong with it. It then attempts to present a few solutions to address this problem.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Impact of AI on Modern Mobile App DevelopmentAndolasoft Inc
Mobile app development is the fastest growing technology trend in the world. As more and more users are spending most of their time on mobile devices, they are making desktop a thing of the past.
Artificial Intelligence: Modifying Mobile App TechnologyCygnet Infotech
Artificial Intelligence is adding smart features in mobile applications such as Face and voice recognition, voice search and so on. Know the other benefits of integrating AI with Mobile apps.
Unlocking Potential: The Impact of AI on Mobile App DevelopmentIPH Technologies
Explore the dynamic landscape of mobile app development as we delve into the transformative role of Artificial Intelligence (AI) in iOS application development. In our article, "Mobile App Development with Chatbots and AI: The Rise of AI," we highlight the evolution of mobile apps and the growing integration of AI, specifically focusing on iOS. Witness how AI-powered chatbots revolutionize user interactions, providing efficient customer support and enhancing engagement. Discover the benefits of AI for iOS, including personalized user experiences, predictive analytics, and robust data security. Real-world examples such as Siri, recommendation algorithms in streaming apps, and health and fitness applications showcase the tangible impact of AI. Looking to embrace this game-changing trend? Our tips for successful iOS application development with AI, including defining clear objectives and prioritizing user experience, will guide you. Ready to harness the power of AI in your iOS app development journey? Contact our experts today to explore the endless possibilities and stay ahead in the competitive mobile app market. Hire mobile app developers who understand the significance of AI in shaping the future of iOS applications. Elevate your app's potential with the seamless integration of AI - your key to staying innovative and competitive in the mobile app industry.
Artificial intelligence in mobile app development revolutionizes the mobile user experience. By leveraging AI technologies such as natural language processing, machine learning, and predictive analytics, developers can design superior mobile experiences with increased customer personalization options.
Read more:https://parangat.com/blog/how-to-use-ai-to-design-better-mobile-app-user-experience/
SmartPicture July 2013 - inc real time reportingJonathan Law
The SmartPicture presentation now including slides and detail around the real time reporting available behind the functionality shown. Questions ? . . . feel free to contact us, details shown on the last slide of the presentation.
Mobile Video: The Next Level of Mobile VideoPurplegator
With the growth of the mobile web comes advances in technology and the emergence of mobile trends. Today consumers are confronted with advertising on every platform - and increasingly on mobile. With the adoption of mobile video and rich media advertisements, using video and other rich media can be a way to make your business stand out. The window of opportunity is wide open; learn what you could be doing to engage your consumers with a memorable experience.
In this presentation, we discuss:
THE GROWTH OF MOBILE RICH MEDIA. The numbers are staggering - smartphone & tablet users consume more web video than anyone else. Learn about the many ways they are watching.
MOBILE AD BUYING & TARGETING. With so many platforms and outlets, how do you choose where to advertise - and how do you reach your ideal customers without breaking the bank?
WEB VIDEO PRODUCTION. In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea.
Don't get left behind as your competitors engage on the mobile platform. Let industry experts Jim Marnie & Michael Candelori show you the cutting edge of web marketing and how you can start implementing it TODAY.
Marolix Technology is the best mobile app development company in Hyderabad with 12+ experience. We don't just create apps; we craft digital solutions that resonate with your vision. Our team of passionate and skilled mobile app developers, designers, and strategists collaborate seamlessly to deliver apps that redefine user engagement and functionality. With a proven track record of success, we stand as a beacon of innovation in the bustling tech landscape of Hyderabad.
FutureM 2014
Anatomy of a Viral Video
Speakers:
Eric Williamson (@edubble_u) SVP, Director of Digital & Content Strategy, Mullen
Kazi Ahmed (@kaziahmed) VP, Group Digital Director, Mediahub/Mullen
Jon Ruby VP, Creative Director, Mullen
In advertising, we work tirelessly to create what we hope is incredible branded content and then pay to get it in front of as many of the right people as possible. Our success is measured by some combination of business results, brand surveys and industry awards. But what really gets our blood pumping is when our work grabs the attention of the masses and goes viral. At Mullen, we recently had the good fortune of experiencing this with a video we created for American Greetings’ Mother’s Day campaign.
Naturally, when you do something great, you want to understand how you did it, so you can do it again. Our project post-mortem revealed some interesting insights about how and why something spreads among consumers and media, which is what we will share in this presentation, “Anatomy of a Viral Video.”
FutureM 2014 - TV's Real-Time Social Soundtrack: The Win For Brands, Content ...FutureM
FutureM 2014
TV's Real-Time Social Soundtrack: The Win For Brands, Content Partners & Fans
Speaker: David Grossman (@davidgrossman8) Head of Entertainment, Twitter Content Partnerships Team
FutureM 2014 - The Content-Powered OrganizationFutureM
FutureM 2014
The Content-Powered Organization
Speakers:
Ian Fitzpatrick (@ianfitzpatrick) Chief Strategy Officer, Almighty
Patrick Cassidy (@patrickecassidy) Head of Global Digital Brand Marketing, New Balance
Global footwear and apparel retailer New Balance worked to rethink not only the ways in which content is created and distributed, but also the ways in which it can connect parts of the organization. From working with product development teams to tell better stories about their shoes, to collaborations with event activation teams to bring the brand to life, to content-powered partnerships with Zappos and Amazon that link marketing with channel sales, New Balance is working to embed cross-departmental content creation into its DNA.
FutureM 2014
Turning Data into Insights
Speaker: Chris Penn (@cspenn)
Vice President, Marketing, SHIFT Communications
Join veteran marketer Christopher S. Penn on a journey through your marketing data. From raw data itself, through different models and methods of analysis, to insights that tell you what to do next, you’ll learn strategic and tactical skills to understand the story that your data is trying to tell you – and what the next part of the story should be. See how techniques borrowed from the stock market apply to your web analytics; learn how reverse engineering your sales funnel can guide your social media strategy; and prepare for the future of data-driven marketing.
FutureM 2014 - How Enchanted Objects Will Transform Our Relationship to Techn...FutureM
FutureM 2014
How Enchanted Objects Will Transform Our Relationship to Technology & How Brands Connect with Consumers
Speaker: David Rose (@davidrose)
Lecturer and Researcher, MIT Media Lab & Author of "Enchanted
Today 1.8 billion photos will be shared on social media through camera phones. Wearables like Google Glass, Apple iWatch, and the Narrative life-logging clip will accelerate the torrent of images. These photos represent the new normal in how we communicate and what we pay attention to on Twitter, Facebook, and Instagram. Come and learn how the new technology of image-recognition is helping brands "read" these photos and engage with the customers who post them.
FutureM 2014 - What TED Talks Can Teach You About the Future of MarketingFutureM
FutureM 2014
What TED Talks Can Teach You About the Future of Marketing
Speaker: Tamsen Webster (@tamadear) Executive Producer, TEDxCambridge
Learn how TED is changing people's expectations of communications, what makes great TED talks succeed, and how the principles underlying that success can be applied to business communication. Tamsen Webster will share what she has learned about TED talks from prepping speakers for TEDxCambridge, and map that to specific principles and tools that the audience can immediately apply.
FutureM 2014 - The Idea is the Easy Part: Selling Innovative IdeasFutureM
FutureM 2014
The Idea is the Easy Part: Selling Innovative Ideas
Speakers:
Ben Jones (@harperjones) Creative Director, Google
Matt Lindley Director of Innovation, SapientNitro
You've got a big idea. A big BIG idea. But there's no budget. The people around you think it's impossible. The schedule is a mess. Your client wants a product spot that looks exactly like last year's spot, “but fresher.” How do you keep your idea alive with all of the forces arrayed to kill it? Join Ben Jones from Google and Matt Lindley from Sapient as they discuss how to sell through innovative ideas in a world that claims to want them, but kills them off with gleeful relish.
FutureM 2014 - Creating a Culture of InnovationFutureM
FutureM 2014
Creating a Culture of Innovation
Speaker: Harry West (@hwest2020) Senior Partner, Prophet
Growth comes from making the bold move first, and bold moves spring from a culture of innovation: listening more carefully outside and strategically pushing things further and faster inside. To change industries we have to uncover new ideas and creatively evolve them to be distinct and own-able. If it is not a natural evolution, then the ideas may not connect with customers, but if the ideas are not sufficiently evolved, then our clients cannot own them. Our experience with radical innovation shows that to drive growth we have to constantly strive for a more perfect union of empathy, data, and inspiration. Join this session to learn from an innovation leader committed to finding new ways to make life better.
FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TVFutureM
FutureM 2014
TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV
Speakers:
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday
When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.
FutureM 2014 - Art & Science: Creativity vs. DataFutureM
FutureM 2014
Art & Science: Creativity vs. Data
Speakers:
Brendan Stephens (@brendanstephens) Creative Director, Zipcar
Robert Davis (@heyrobertdavis) EVP, Strategy, PJA Advertising + Marketing
Millie Park (@milliepark) Sr. Director, Commerce & Community, Zipcar
Technological disruption in marketing is inevitable. Automation is permeating media, advertising, and marketing with the promise of delivering the right brand messaging at the right time across all channels. Marketers can benefit from programmatic buying and other automation, but will that efficiency undermine creativity and humanity?
The question of art vs. science isn’t a new one. The balance between creative strategy and media technology will be what separates winning marketing organizations from the losing ones. Can these two competing schools of thought be brought together? This session is a candid and thought-provoking discussion, featuring leaders from the "math" and "mad" schools of thought.
FutureM 2014 Keynote - EVAN GREENE, CMO, The Recording Academy (The GRAMMYs)FutureM
FutureM 2014
Speaker: Evan Greene (@hopeandchange)
Chief Marketing Officer, The Recording Academy
DIGITAL MARKETING & THE GRAMMY BRAND
During his keynote address, Evan Greene will share insights on the increasingly important role data plays in experiential brand marketing. In addition, he’ll discuss the ways digital and social have contributed to the success of the evolving GRAMMY brand. This includes a dynamic social strategy, a focus on the production of innovative content programs, relationships with social platforms, as well as partnerships with relevant music sites including (but not limited to) Spotify. Pandora, Shazam, and iTunes. These coordinated efforts help keep the GRAMMY brand relevant and connected to its core audience during the other 364 days of the year.
FutureM 2014 Keynote - RAJA RAJAMANNAR, CMO, MasterCardFutureM
FutureM 2014
Speaker: Raja Rajamannar (@RajaRajamannar)
Chief Marketing Officer, MasterCard
In his talk, Raja Rajamannar, CMO of MasterCard will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform - which today spans 112 countries and 53 languages. In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old.
With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands. His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.
FutureM 2014 - Culture Matters: The Essential Elements of a Winning OrganizationFutureM
FutureM 2014
Culture Matters: The Essential Elements of a Winning Organization
Speakers:
Ralph Folz (@ralphfolz), CEO, WordStream
Kory Kolligian COO, Altitude
Highly engaged and satisfied employees contribute to the growth and success of an organization. Just walk into a company where culture and values are held to a high standard and employee engagement oozes from every corner. Last year revenues increased by an average of 22.2% for the 2014 Fortune 100 Best Companies to Work For. And according to the Bureau of Labor Statistics, these same companies added new employees at rate that was five times higher than the national average. Join us as we discuss strategies to develop a positive and productive work culture.
FutureM 2014
Startup Mixology: Building, Growing & Celebrating Startup Success
Speaker: Frank Gruber (@FrankGruber)
CEO and co-founder, TechCocktail
Of all the things entrepreneurs worry about - from funding to users to employees - the one thing they don’t worry so much about is their mind, the engine that propels all their intense hustling. But no matter how many hours a day you’re driving, you’re not going to win the race if you don’t put in the right gas - or any gas at all.
Frank Gruber's talk will look at the fuel for the entrepreneurial mind: celebration. Celebration is about taking a moment to acknowledge your efforts and progress, about recognizing your little wins along the way. Gruber will explain the science behind celebration, give examples of how tech companies celebrate, and show how it can be a lifesaver for you, your team, and your brand.
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologi...FutureM
FutureM 2013 session with Ayantek
Speakers:
Steffan Berelowitz
Founder & CEO, Bluetrain Mobile
Brett Borgeson
Assistant Vice President, Practice Development, Ayantek
Dan Flanigan
Vice President of Products, Percussion Software
John Moran
President, Blue Wave Marketing
Praveen Ramanathan
President & CEO, Ayantek
Jan Rimmel
Multi-Channel Marketing Consultant, Market Leaders
MOOCs as New Marketing – The Intersection of Marketing and Education, Tech an...FutureM
FutureM 2013 session with speakers from IBM Research & Harvard University
Speakers:
Irene Greif
Chief Scientist for Social Learning, IBM Research
Perry Hewitt
Chief Digital Officer, Harvard University
Brands have weathered the shift from analog to digital, and from solely institutional to conversational. Now it's time to tackle the next shift -- the opportunity in lifelong learning marketing. Brands have long engaged in delivery of educational content from nitration to newborn care. What are the opportunities unique to the digital world for scale, quality, and assessment? This presentation will address ways the energy and thinking around MOOCs can expand our thinking about branded learning as a marketing competency.
Cantina - Analytics + Modeling: Why Knowing Everything About Your Customers W...FutureM
FutureM 2013 session with Cantina
Speakers:
Joan Abrams
Head of e-Commerce, Ross-Simons
Mike Putnam
VP Mobile, Kayak
George White
SVP of Innovation, Cantina
It’s been said that analytics are the lifeblood of digital marketing. But what happens when channels blur? In-store and online sales are increasingly intermixed. A purchasing story might start as a product placement, be saved on a smartphone, researched on a tablet, ordered on a laptop and picked up in person. Properly modeling the customer context is the key to driving purchasing behavior. Learn how consumer brands are changing their approach to customer analytics and context modeling by joining this lively discussion from Cantina on the challenges of extracting actionable information from data, and on evolving ways to model consumer behaviors.
FutureM 2013 session with Boston Interactive
Speaker:
Scott Noonan
Chief Technology Officer, Boston Interactive
What we formerly consumed via newspapers, we now access from mobile devices and will soon consume through such innovations as advancing glass displays. As marketers, it is our job to recognize this shift and prepare our content for distribution across multiple channels, including new ones. By developing a single system from which we can manage content, we can ensure that our message is ready to seamlessly be distributed across all media formats. Join Boston Interactive for this session and learn how you can achieve 360° Content.
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?FutureM
FutureM 2013 session with Crimson Hexagon
Moderator:
Elizabeth Breese
Senior Content and Digital Marketing Strategist, Crimson Hexagon
Speakers:
Mitch Brooks
Senior Research Strategist, Crimson Hexagon
Richard Ng
Vice President, Insights and Intelligence, Edelman Digital
Sean Rusinko
SVP Digital Strategy, Verndale
Guen Yi
VP, Analytics Insights, The Walt Disney Company
Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.
GSN Digital - Leveraging Games as a Powerful Marketing MediumFutureM
FutureM 2013 session with GSN Digital
Speakers:
Ari Brandt
CEO and co-founder, MediaBrix
John Federman
CEO, Dailybreak
Geoffrey Greenblatt
North American Gaming Director, Mindshare
James Kissell
Strategic Partner Lead, Americas Mobile Apps and Gaming, Google
Christian Meyer
Senior Vice President, Digital Advertising, GSN Digital
This panel discussion, led by Mindshare’s Geoffrey Greenblatt, will explore the correlation between gaming environments and the measured success of advertisements, shedding light on the growing marketing and brand awareness-boosting opportunities available across social, mobile and web game platforms.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5. Intelligent Imaging
The power of sophisticated algorithms
Overcoming the
challenges of imaging
in difficult conditions.
Unleashing creativity
with features that
perfect and enhance.
Working to banish bad
photos and video,
once and for all.
6. Imaging Revolution
600 million
smartphones &
mobile devices
with vision-based
gesture
brain processes
images 60,000
times faster
than text
2.7 billion
cameras in
mobile devices
by 2018
7. In just 2 years, Instagram gained 50 million
users and 1 billion photos have been
uploaded. A new viewer is gained every second.
5 Vines are tweeted every second.
In 3 years, Pinterest has gained 70 million users.
500 millions photos are uploaded on
Facebook every day.
10. Where are we going?
Targeted billboard advertising
Preview clothing or haircut options
Motion triggered animated ads
Rich content triggered by eye
movement
Smart TV
11. Technologies that don’t feel intrusive
Powerful visual communication,
delivered at the exact moment
of relevance
Unprecedented consumer
engagement
Intelligent Imaging &
the Future of Marketing
12. Call to Action
Be Bold & Innovative
Throw Out the Rule Book
Consumers’ Brains Are Wired for Images