What can a 1948 Supreme Court ruling teach marketers about how to identify and analyze the digital trends that will make a meaningful impact on their brands in 2021? Flip through this recent presentation I shared at The Richards Group to find out.
And for the podcast fans out there, I had the chance to join the ever-talented Francisco Cardenas on a recent episode of Lerma's Loud and Clear podcast, where we catch up on the presentation in more detail. Listen in here: https://bit.ly/trendwatchingpodcast
Marketing Channels: The Digital Marketing Trends for 2021Semrush
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Digital marketing trends for 2021 will require more resources dedicated to social media marketing, as social media budgets accounted for 24% of total US marketing budgets in Q2 2020, up from 13% in the previous winter. Ensuring accurate local business listings and adding interactive content to websites and social media can help engage customers and retain them. Automated bidding will also remain important for Google Ads to optimize advertising dollars.
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
Let’s face it; the year 2020 was no picnic. From a global pandemic, raging wild fires and growing economic crisis, it was quite the roller coaster. Needless to say, people are really looking forward to the coming year in the hopes that things change. But from a business and marketing stand point, what can you expect from 2021? This blog will give you an overview of the popular social media marketing trends you can expect in 2021.
Visit: http://www.unibiztec.com/social-media-marketing-trends-2021/
The top 12 trends in digital marketing for 2019 include the growing use of artificial intelligence through chatbots and virtual/augmented reality. Other trends involve increased social messaging, voice search capabilities, prioritizing digital marketing strategy, leveraging micro influencers, blockchain technology, progressive web apps, optimizing for mobile experiences, cohesive branding across platforms, content creation and curation, podcasts, and live streaming.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Marketing Channels: The Digital Marketing Trends for 2021Semrush
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Digital marketing trends for 2021 will require more resources dedicated to social media marketing, as social media budgets accounted for 24% of total US marketing budgets in Q2 2020, up from 13% in the previous winter. Ensuring accurate local business listings and adding interactive content to websites and social media can help engage customers and retain them. Automated bidding will also remain important for Google Ads to optimize advertising dollars.
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
Let’s face it; the year 2020 was no picnic. From a global pandemic, raging wild fires and growing economic crisis, it was quite the roller coaster. Needless to say, people are really looking forward to the coming year in the hopes that things change. But from a business and marketing stand point, what can you expect from 2021? This blog will give you an overview of the popular social media marketing trends you can expect in 2021.
Visit: http://www.unibiztec.com/social-media-marketing-trends-2021/
The top 12 trends in digital marketing for 2019 include the growing use of artificial intelligence through chatbots and virtual/augmented reality. Other trends involve increased social messaging, voice search capabilities, prioritizing digital marketing strategy, leveraging micro influencers, blockchain technology, progressive web apps, optimizing for mobile experiences, cohesive branding across platforms, content creation and curation, podcasts, and live streaming.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
Current marketing trends show that mobile usage is growing rapidly, with 71% of smart phone users searching on their devices. Content marketing through blogs and videos is also increasing in importance, as blogs provide more indexed pages and links while online videos continue to see major growth. Marketers want better analytics to measure performance across multiple channels and to better integrate traditional and digital marketing.
The document outlines 10 digital marketing trends predicted for 2019, including the wider adoption of augmented and virtual reality technologies, the continued dominance of video content online, efforts to curb fake reviews, brands becoming more socially and environmentally conscious, challenges of the changing Facebook algorithm, the rise of voice searches, more brands using augmented reality in marketing, improved human-like interactions from AI assistants, addressing customer complaints through social media, and advances in conversational chatbots.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
1) Marketing in 2020 will focus less on individual channels and more on marginal gains across all channels. Optimization will be about small improvements rather than major breakthroughs from a single channel. 2) Personalization will be key as generic marketing converts very few visitors into customers. 3) Companies will need to leverage multiple communication channels like chatbots, push notifications, and social messaging due to declining email click rates. Relying only on email lists will be less effective.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
2017 Digital Marketing Predictions You Should KnowKatana Media
As we close out 2016 and welcome 2017, it is once again time for predictions season in the digital marketing world, and our “2017 Digital Marketing Predictions You Should Know” resource guide is packed with the important insights that should be top of mind. We have scoured primary data and resources to provide you with a collection of key facts that will hopefully help you and your organization optimize your business model for a success.
Presentation: 8 Digital Marketing Trends in 2019
I presented this information on 16th May 2019 at the Social Media and Marketing Conference held by Ayihlome Training Projects in Cape Town, South Africa.
Read the accompanying article here https://laurenkinghorn.com/trends2019
Would you like to become a Digital Entrepreneur?
Join my inner circle and discover the 15 Day Online Business Challenge here http://join.inspiringmompreneurs.com/welcome
Are you a Fempreneur or Mompreneur?
I started a couple of groups on LinkedIn recently and some amazing power women have joined in the fun.
I would luuurve to have YOU join my tribe on LinkedIn at Fempreneurs Unite https://www.linkedin.com/groups/8831606/
or Mompreneurs Unite
https://www.linkedin.com/groups/8731152/
My niche websites
https://laurenkinghorn.com/
https://inspiringmompreneurs.com
https://happyhumanpacifier.com/
Connect with me on the following channels
https://www.linkedin.com/in/laurenkinghorn/
https://www.instagram.com/inspiringmompreneurs
https://www.pinterest.com/inspiringmompre/
https://twitter.com/inspiringmompre
https://web.facebook.com/inspiringmompreneurs/
https://flipboard.com/@InspiringMo3lfe
https://mix.com/inspiringmompreneurs
* If you purchase anything through a link in this description, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I'll be compensated in some small way at no extra cost to you.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
Digital marketing trends in 2017 will include:
1) Mobile traffic will continue to grow as the desktop slips, so mobile-focused marketing should be a top priority.
2) Search algorithms will continue to evolve rapidly as more content is added online, requiring unique, on-theme content optimized for audiences.
3) Social media will become an important conversion channel in addition to reach, with tools to directly convert social prospects to buyers.
4) Quality, unique content will remain king as the online environment grows more competitive.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
2021 is in full swing, so we wanted to check in with marketers to see how a new year has changed their programs and their outlook. Here’s what we learned.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
This document discusses the digital evolution in marketing and provides examples of successful digital strategies. It begins with achievements of digital media at HCL Technologies, followed by trends such as the rise of mobile traffic and social sharing. Common digital media pitfalls are also outlined. The document argues that successful strategies reduce costs or increase willingness to pay by helping people connect or strengthen relationships. Examples include how Yelp acquires content through social benefits and how American Express reduces churn through an online community. It concludes with background on the presenter, Apurva Chamaria.
7 Digital Marketing Trends that Should Be On Your Radar for 2017 | AltosAltos
In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you.
Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more.
We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
2020 digital trends and outlook for 2021 (Nigeria)Content Krush
This document provides an overview of global and Nigerian digital trends in 2020 and an outlook for 2021. Some of the key points covered include:
- Mobile internet and social media usage grew significantly worldwide in 2020 due to COVID-19 lockdowns.
- Nigerian internet usage grew by over 2 million users in 2020 with over 85 million total users, most accessing the internet via mobile.
- Emerging trends for 2021 include increased usage of augmented reality, more balanced online demographics as older users join platforms, and the continued rise of e-commerce.
- The document recommends Nigerian businesses focus on strategies like search engine optimization, video marketing, and leveraging popular social and messaging platforms to engage customers in 2021.
Thomas Gylling “delivering killer content with digital marketing”Thomas Gylling
Digital marketing opportunities in B2B are vast.
However, Content is and will always be King.
When mastering both of these, digital marketing can and will home deliver killer content to all customer personas.
We have tried to compile some data insights for the digital space as of 2020. And also what will be the case during and after COVID-19. The presentation is meant for advertisers , and digital media planners
New horizons in Retail by Patryk Powierża.pdfpatryk48
The document discusses several new horizons in retail, including the rise of online shopping and phygital experiences, changing flagship store models, the growing retail media landscape, and increasing automation. It notes that the pandemic accelerated e-commerce growth while physical stores still provide value when integrated digitally. Influencers are emerging as new "flagship" retailers through social commerce. Meanwhile, retail media is becoming more competitive as Amazon, Walmart, and other retailers grow their advertising businesses and challenge Google/Meta dominance. Automation is also expanding through technologies like robotic shopping assistants, couriers, and warehouse workers.
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
Current marketing trends show that mobile usage is growing rapidly, with 71% of smart phone users searching on their devices. Content marketing through blogs and videos is also increasing in importance, as blogs provide more indexed pages and links while online videos continue to see major growth. Marketers want better analytics to measure performance across multiple channels and to better integrate traditional and digital marketing.
The document outlines 10 digital marketing trends predicted for 2019, including the wider adoption of augmented and virtual reality technologies, the continued dominance of video content online, efforts to curb fake reviews, brands becoming more socially and environmentally conscious, challenges of the changing Facebook algorithm, the rise of voice searches, more brands using augmented reality in marketing, improved human-like interactions from AI assistants, addressing customer complaints through social media, and advances in conversational chatbots.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
1) Marketing in 2020 will focus less on individual channels and more on marginal gains across all channels. Optimization will be about small improvements rather than major breakthroughs from a single channel. 2) Personalization will be key as generic marketing converts very few visitors into customers. 3) Companies will need to leverage multiple communication channels like chatbots, push notifications, and social messaging due to declining email click rates. Relying only on email lists will be less effective.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
2017 Digital Marketing Predictions You Should KnowKatana Media
As we close out 2016 and welcome 2017, it is once again time for predictions season in the digital marketing world, and our “2017 Digital Marketing Predictions You Should Know” resource guide is packed with the important insights that should be top of mind. We have scoured primary data and resources to provide you with a collection of key facts that will hopefully help you and your organization optimize your business model for a success.
Presentation: 8 Digital Marketing Trends in 2019
I presented this information on 16th May 2019 at the Social Media and Marketing Conference held by Ayihlome Training Projects in Cape Town, South Africa.
Read the accompanying article here https://laurenkinghorn.com/trends2019
Would you like to become a Digital Entrepreneur?
Join my inner circle and discover the 15 Day Online Business Challenge here http://join.inspiringmompreneurs.com/welcome
Are you a Fempreneur or Mompreneur?
I started a couple of groups on LinkedIn recently and some amazing power women have joined in the fun.
I would luuurve to have YOU join my tribe on LinkedIn at Fempreneurs Unite https://www.linkedin.com/groups/8831606/
or Mompreneurs Unite
https://www.linkedin.com/groups/8731152/
My niche websites
https://laurenkinghorn.com/
https://inspiringmompreneurs.com
https://happyhumanpacifier.com/
Connect with me on the following channels
https://www.linkedin.com/in/laurenkinghorn/
https://www.instagram.com/inspiringmompreneurs
https://www.pinterest.com/inspiringmompre/
https://twitter.com/inspiringmompre
https://web.facebook.com/inspiringmompreneurs/
https://flipboard.com/@InspiringMo3lfe
https://mix.com/inspiringmompreneurs
* If you purchase anything through a link in this description, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I'll be compensated in some small way at no extra cost to you.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
Digital marketing trends in 2017 will include:
1) Mobile traffic will continue to grow as the desktop slips, so mobile-focused marketing should be a top priority.
2) Search algorithms will continue to evolve rapidly as more content is added online, requiring unique, on-theme content optimized for audiences.
3) Social media will become an important conversion channel in addition to reach, with tools to directly convert social prospects to buyers.
4) Quality, unique content will remain king as the online environment grows more competitive.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
2021 is in full swing, so we wanted to check in with marketers to see how a new year has changed their programs and their outlook. Here’s what we learned.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
This document discusses the digital evolution in marketing and provides examples of successful digital strategies. It begins with achievements of digital media at HCL Technologies, followed by trends such as the rise of mobile traffic and social sharing. Common digital media pitfalls are also outlined. The document argues that successful strategies reduce costs or increase willingness to pay by helping people connect or strengthen relationships. Examples include how Yelp acquires content through social benefits and how American Express reduces churn through an online community. It concludes with background on the presenter, Apurva Chamaria.
7 Digital Marketing Trends that Should Be On Your Radar for 2017 | AltosAltos
In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you.
Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more.
We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
2020 digital trends and outlook for 2021 (Nigeria)Content Krush
This document provides an overview of global and Nigerian digital trends in 2020 and an outlook for 2021. Some of the key points covered include:
- Mobile internet and social media usage grew significantly worldwide in 2020 due to COVID-19 lockdowns.
- Nigerian internet usage grew by over 2 million users in 2020 with over 85 million total users, most accessing the internet via mobile.
- Emerging trends for 2021 include increased usage of augmented reality, more balanced online demographics as older users join platforms, and the continued rise of e-commerce.
- The document recommends Nigerian businesses focus on strategies like search engine optimization, video marketing, and leveraging popular social and messaging platforms to engage customers in 2021.
Thomas Gylling “delivering killer content with digital marketing”Thomas Gylling
Digital marketing opportunities in B2B are vast.
However, Content is and will always be King.
When mastering both of these, digital marketing can and will home deliver killer content to all customer personas.
We have tried to compile some data insights for the digital space as of 2020. And also what will be the case during and after COVID-19. The presentation is meant for advertisers , and digital media planners
New horizons in Retail by Patryk Powierża.pdfpatryk48
The document discusses several new horizons in retail, including the rise of online shopping and phygital experiences, changing flagship store models, the growing retail media landscape, and increasing automation. It notes that the pandemic accelerated e-commerce growth while physical stores still provide value when integrated digitally. Influencers are emerging as new "flagship" retailers through social commerce. Meanwhile, retail media is becoming more competitive as Amazon, Walmart, and other retailers grow their advertising businesses and challenge Google/Meta dominance. Automation is also expanding through technologies like robotic shopping assistants, couriers, and warehouse workers.
New horizons in Retail by Patryk Powierża.pdfpatryk48
The document discusses several trends impacting the future of retail, including:
1. The rise of online shopping and phygital experiences that blend physical and digital. While e-commerce grew during the pandemic, physical stores still provide value for customer acquisition and sales.
2. Influencers and creators are becoming the new "flagships" as people increasingly turn to social media for shopping recommendations and discovery.
3. New entrants like Amazon, Walmart, TikTok, and others are disrupting the digital ad market and challenging the Google/Meta duopoly. Retail media is a growing new battlefield.
4. Automation technology is becoming more advanced and affordable, with robots taking
This document provides an overview of engagement marketing strategies using Web 2.0 technologies. It discusses several emerging trends in digital marketing, including digital downloading of music/movies/TV, mobile marketing/advertising, mobile message marketing, internet video advertising, podcast advertising, and social network marketing. The document aims to help marketers understand these new technologies and how to effectively utilize them to build loyalty and engage with consumers. It provides case studies and resources for marketers looking to stay ahead of trends in the changing digital landscape.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
ICAA Business Forum - Harnessing the potential of digitalPrecedent
The document discusses how organizations can achieve digital transformation by fundamentally changing their business models and operations through embracing digital technologies. It emphasizes that digital transformation is not just adding e-commerce features but requires transforming the entire organization. The presentation covers topics like using digital technologies to improve customer service, harnessing crowdsourcing, new subscription-based business models, mobile technologies, the internet of things, and big data. It argues that organizations must take an innovative approach and view digital transformation as a business-wide imperative, not just a marketing function, in order to fully capture the benefits and remain competitive.
Latest developments in online marketingLisa Harris
The document provides an overview of the latest developments in online marketing, including:
- Social media and user-generated content have become mainstream aspects of online marketing. Customer feedback, collaboration, and product endorsements are increasingly important.
- Technological developments like RSS, YouTube, social networking tools, and online payment systems have enhanced opportunities for continuous communication and marketing.
- Younger digital native consumers expect 24/7 access to information and are more likely to trust recommendations from other users over direct marketing.
The document discusses the need for organizations to undergo digital transformation and embrace digital technologies on a business-wide level, rather than just as a marketing function. It outlines how digital transformation is an imperative rather than a choice, and that those who do not innovate will fall behind. It discusses five key themes of digital transformation: customer service, harnessing crowdsourcing, new business models, empowering employees with technology, and leveraging the internet of things and big data. The document argues that digital must be integrated across all parts of an organization to drive business value. It emphasizes measuring impact and storytelling to gain support for change.
This document discusses strategies for using social media and digital platforms to achieve business objectives. It outlines four main strategies: 1) Building brand reputation through engagement on platforms like Facebook and blogs. 2) Using mobile technologies like apps to reach customers. 3) Engaging businesses online through platforms like LinkedIn and forums. 4) Promoting open government and transparency through sharing data and information online. The document argues that these strategies can increase brand awareness, make connections, and take advantage of digital opportunities to help businesses outperform competitors.
This document outlines potential digital strategies for an international trade and investment organization to engage businesses online and leverage social media. It discusses 4 main strategies: 1) Building brand reputation through social media engagement. 2) Increasing mobile access. 3) Effectively engaging businesses online through platforms like LinkedIn and blogs. 4) Promoting open government and transparency through sharing information online. The organization aims to increase its brand profile, make connections with businesses, and take advantage of digital opportunities through a thoughtful social media presence.
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...Geoffrey Colon
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
Connect with Geoffrey on LinkedIn or follow him on Twitter @djgeoffe
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...MSFTAdvertising
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
ICMAI Pune Digital Transformation and Data ScienceNiraj Vaidya
This document provides a summary of a presentation on digital transformation. It acknowledges that the content was compiled from various public sources for educational purposes without claiming copyright. Digital transformation has already begun to change how businesses operate and engage with customers. Key aspects include the digital customer journey, digital business operations, and digital foundations. Technologies like cloud computing, big data analytics, artificial intelligence, machine learning, internet of things, and digital platforms are driving new business models and opportunities for creating value.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
The document provides a digital strategy report for the SSE Arena Belfast. It discusses the changing digital landscape and the rise of digital disruption. It outlines advantages and challenges of operating digitally, including higher customer expectations, the need for digitally skilled staff, and managing big data. Industries that have been disrupted by digital technologies like Airbnb and Blockbuster are examined. A SWOT analysis of the SSE Arena identifies strengths like its large capacity and location, as well as weaknesses like its small marketing team. Digital tools used for customer acquisition at the SSE Arena include a downloadable app and social media presence. Competitors like the 3Arena in Dublin are analyzed for their strong social media engagement and digital offerings.
How to Envision the Digital Technology Strategy Industry LandscapeDoug Floyd
Digital technology has become a key differentiating factor and revenue driver for companies. A truly digital strategy is needed to address this changing landscape. Existing industries are being disrupted, and new industries are now emerging, based on these new digital technologies. Markets including FinTech, health technology, artificial intelligence, connected cars, Internet of Things, robotics, drones, and 3D printing are all leveraging emerging digital innovations.
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
Similar to Trend Watching in the Age of Covid-19 (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
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Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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With Regards
Gokila digital marketer
Coimbatore
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
13. INCLUSION
BRAND BUILDING
AUTHENTICITY
MARKETING ETHICS
POLITICS
E-COMMERCE NEW
MEDIUMS
NEW TECH
MEDIA TECH TRENDS
EFFECTIVE DIGITAL
MARKETING
NEW INTERFACES,
NEW BRAND EXPERIENCES
- 2016
THE UNDERESTIMATED
POWER OF ON-DEMAND
AUDIO
- 2017
CAN YOUR
BRAND GO LIVE?
- 2017
SEEING THE WORLD
THROUGH SOCIAL
VISION
- 2018
14. INCLUSION
BRAND BUILDING
AUTHENTICITY
MARKETING ETHICS
POLITICS
E-COMMERCE NEW
MEDIUMS
NEW TECH
MEDIA TECH TRENDS
EFFECTIVE DIGITAL
MARKETING
COMBINED INTELLIGENCE:
YOUR NEW SUPERPOWER
- 2019
5G: THE UNDERLYING
LAYER OF OUR NEW
CONNECTED WORLD
- 2019
UNPACKING
ARTIFICIAL
INTELLIGENCE
- 2018
THE AGENCY
MAKER LAB
- 2016
15. INCLUSION
BRAND BUILDING
AUTHENTICITY
MARKETING ETHICS
POLITICS
E-COMMERCE NEW
MEDIUMS
NEW TECH
MEDIA TECH TRENDS
EFFECTIVE DIGITAL
MARKETING
OUTSMARTING AD
BLOCKING
- 2018
GOOGLE AND
FACEBOOK’S MOVE
TOWARD AUTOMATION
- 2020
SAY HELLO TO
THE CORD-NEVERS
- 2017
DIGITAL
TECHNOLOGY
OVERTAKES TV
- 2016
16. INCLUSION
BRAND BUILDING
AUTHENTICITY
MARKETING ETHICS
POLITICS
E-COMMERCE NEW
MEDIUMS
NEW TECH
MEDIA TECH TRENDS
EFFECTIVE DIGITAL/
SOCIAL MARKETING
THE ROUGH ROAD AHEAD
FOR SOCIAL CONVERSATION
- 2019
THE NEW ERA OF
INFLUENCER
MARKETING
- 2017
STANDING OUT IN
THE AGE OF MULTIMEDIA
SUNDOKU
- 2020
GOODBYE
INSTA-FAKERS
- 2018
24. The Techlash
Rise of e-Commerce
HOW DID
WE DO?
BRAND BUILDING
E-COMMERCE
NEW MEDIUMS
NEW TECH
MEDIA TECH TRENDS
EFFECTIVE DIGITAL MARKETING
Social activismINCLUSION
AUTHENTICITY
POLITICS
MARKETING ETHICS
Touchless experiences
Remote learning
IRL to URL
Virtual game night
?
SOMETHING ELSE
28. WHAT MIGHT SHAPE DIGITAL TRENDS IN 2021?
Medical EconomicSociopolitical
29. WHAT MIGHT SHAPE DIGITAL TRENDS IN 2021?
Medical Economic
REFORM OF
SECTION 230
Sociopolitical
30. SECTION 230
The 26 words that created the internet
"No provider or user of
an interactive computer
service shall be treated as
the publisher or speaker
of any information
provided by another
information content
provider."
31. SECTION 230 - WHAT MIGHT HAPPEN
Congress could update Section 230 to force tech companies to adopt a
broader set of responsibilities, potentially requiring tech firms to:
Update their algorithms to ensure that they do not skew toward extreme and
unreliable material to boost user engagement
Disclose additional data on what content is being promoted and to whom, on the
process and policies of content moderation, and on advertising practices
Devote a small percentage of their annual revenue to a fund supporting the
struggling field of accountability journalism
Source: NiemanLab
32. SECTION 230 - WHAT MIGHT HAPPEN
Congress could update Section 230 to force tech companies to adopt a
broader set of responsibilities, potentially requiring tech firms to:
Update their algorithms to ensure that they do not skew toward extreme and
unreliable material to boost user engagement
Disclose additional data on what content is being promoted and to whom, on the
process and policies of content moderation, and on advertising practices
Devote a small percentage of their annual revenue to a fund supporting the
struggling field of accountability journalism
Congress could create a new digital regulatory body
Its task: Impose and enforce disclosure requirements meant to indirectly improve the
way that content is handled
Source: NiemanLab
33. SECTION 230 - WHAT MIGHT HAPPEN
Congress could update Section 230 to force tech companies to adopt a
broader set of responsibilities, potentially requiring tech firms to:
Update their algorithms to ensure that they do not skew toward extreme and
unreliable material to boost user engagement
Disclose additional data on what content is being promoted and to whom, on the
process and policies of content moderation, and on advertising practices
Devote a small percentage of their annual revenue to a fund supporting the
struggling field of accountability journalism
Congress could create a new digital regulatory body
Its task: Impose and enforce disclosure requirements meant to indirectly improve the
way that content is handled
Congress could repeal Section 230 entirely
Potential for massively increased legal exposure for big tech platforms
Source: NiemanLab
34. SECTION 230 - IMPLICATIONS
Potential pros
Improved quality of time spent on big tech platforms (less misinformation, extreme content)
Increased brand safety
35. SECTION 230 - IMPLICATIONS
Potential pros
Improved quality of time spent on big tech platforms (less misinformation, extreme content)
Increased brand safety
Potential cons
Negative impact to small business owners who rely on online reviews
Decreased media efficiencies as platforms offload legal/compliance costs onto advertisers
Reduction in online platforms that welcome open dialogue
36. WHAT MIGHT SHAPE DIGITAL TRENDS IN 2021?
Medical EconomicSociopolitical
REFORM OF
SECTION 230
LOCKDOWN
2.0
37.
38.
39. LOCKDOWN 2.0 - WHAT MIGHT HAPPEN
Continued increases
Remote working, learning
Digital time spent
Frugality, trial behavior
Continued decreases
Mental and emotional wellbeing
Physical health, as Americans delay medical care due to cost, safety concerns
Consumer confidence
40. LOCKDOWN 2.0 - IMPLICATIONS
Offensive tactics
Continue to enhance digital discovery, shoppable social efforts
Double down on digital transformation efforts
Website (particularly e-commercee) experience, cross-channel attribution
Defensive tactics
Invest in agile planning processes
Continue to develop flexible messaging frameworks across time, regions
41. WHAT MIGHT SHAPE DIGITAL TRENDS IN 2021?
Medical Economic
REFORM OF
SECTION 230
LOCKDOWN
2.0
THE
PARAMOUNT
DECREES
Sociopolitical
42. THE
PARAMOUNT
DECREES
A 1948 antitrust case that
up until this point has
prevented movie production
studios such as Paramount
and Warner Brothers from
distributing movies and
owning theaters
43. US customer base
(Q4 2019) 62M 34M 42M 23M
Est. # Titles
7K TV SHOWS
500 MOVIES
43 22K TITLES 916
Est. original content
production budget $17B $6B $6B $1.75B
WHY NOW? TIMES A CHANGIN’
The distribution of films has fundamentally changed
44. WHY NOW? TIMES A CHANGIN’
Film production has been paused for months and is struggling
to pick back up again
Nearly all the major cinema chains released quarterly results
that showed mounting losses as nearly 100% of revenue was
wiped out
AMC narrowly avoided bankruptcy
Studios have been releasing films straight to video-on-demand
45. Resources Competencies Consumer benefit
Brand love
High quality content (Star Wars, Marvel
Comics Universe)
Significant and growing production
budget
Live action entertainment
experience
Concessions, merchandise
experience
Operational excellence
The magic of Disney in
a theater
Recurring revenue relationship with 8/10
Americans
Growing brick and mortar presence
Largest supply of titles
Significant and growing production
budget
Prime member data
Complimentary businesses
Operational excellence
Data analytics
Food and beverage procurement
(from Whole Foods)
Added perk to Prime
membership
Ocean of intent data on current
subscribers
Owns two theaters
Content production
Data analytics
Added perk to Netflix
subscription
WHAT’S MIGHT HAPPEN?
Disney, Amazon, or Netflix could acquire a large national theater chain
46.
47.
48. THE PARAMOUNT DECREES - IMPLICATIONS
For Disney
Further entrenchment as the de facto leader in American entertainment
Complete control over the Disney experience
Thought starter: Imagine what a movie
theater could look and feel like if Disney had
the same level of creative control as Apple
does over its in-store experience
49. THE PARAMOUNT DECREES - IMPLICATIONS
For Disney
Further entrenchment as the de facto leader in American entertainment
Complete control over the Disney experience
For Amazon
Added opportunity to“enjoy what’s already yours”for Prime members
Increased brand favorability in the midst of increasing techlash
From this: To this:
50. THE PARAMOUNT DECREES - IMPLICATIONS
For Disney
Further entrenchment as the de facto leader in American entertainment
Complete control over the Disney experience
For Amazon
Added opportunity to“enjoy what’s already yours”for Prime members
Increased brand favorability in the midst of increasing techlash
For both
Massive command over creative talent and the broader cultural conversation
51. THE PARAMOUNT DECREES - IMPLICATIONS
For Disney
Further entrenchment as the de facto leader in American entertainment
Complete control over the Disney experience
For Amazon
Added opportunity to“enjoy what’s already yours”for Prime members
Increased brand favorability in the midst of increasing techlash
For both
Massive command over creative talent and the broader cultural conversation
For brands
Opportunity to integrate with cultural moments created by the releases of
Disney or Amazon’s films and series
11,000 new screens for integrated advertising opportunities
Complement ad efforts within Amazon’s ad network and Disney’s media ecosystem