Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

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The change we are experiencing in customer behavior, demands a transformation of the way that we are working with marketing. Research shows that the one of the barriers for transforming the messaging is the lacking a model or a process. That was the presentation by Anna Mikkelsen, Customer Experience Expert at Sitecore International, explaining how Sitecore has developed a proved methodology to be successful in creating experience marketing, while presenting examples of how companies have been successful in the transformation and are creating customer experiences and lifetime customers.

Technology

Presented by // Anna Mikkelsen
anm@Sitecore.net
May 22nd 2015
Digital Marketing is Dead
– It takes Experience Marketing to Create Lifetime Customers

≠Your Business Objective
Likes ≠ Email opens ≠Visits ≠ App Downloads

Source: Sitecore Customer Experience Maturity Assessment, Benchmark 2013

The Solution
QUALITYCARE™
Personalized Multi-Channel Dialog Program

Sitecore
30,000+ 1,500+4,000+ 990 10,000+ 50+
WEBSITES BRANDS EMPLOYEES PARTNERS DEVELOPERS COUNTRIES
Our vision:
To empower organizations to build the effective,
meaningful relationships that win customers for life.
“

Download 3 chapters of
Connect
www.ConnectTheExperience.com
www.sitecore.net

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