Yuriy Zaytsev, Partner Lead Central & Eastern Europe at Microsoft presented successful case studies from other countries and talked about Microsoft's ambitions regarding disrupting technologies.
Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime ...Atcom SA
The change we are experiencing in customer behavior, demands a transformation of the way that we are working with marketing. Research shows that the one of the barriers for transforming the messaging is the lacking a model or a process. That was the presentation by Anna Mikkelsen, Customer Experience Expert at Sitecore International, explaining how Sitecore has developed a proved methodology to be successful in creating experience marketing, while presenting examples of how companies have been successful in the transformation and are creating customer experiences and lifetime customers.
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime ...Atcom SA
The change we are experiencing in customer behavior, demands a transformation of the way that we are working with marketing. Research shows that the one of the barriers for transforming the messaging is the lacking a model or a process. That was the presentation by Anna Mikkelsen, Customer Experience Expert at Sitecore International, explaining how Sitecore has developed a proved methodology to be successful in creating experience marketing, while presenting examples of how companies have been successful in the transformation and are creating customer experiences and lifetime customers.
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Jeremy Bergstein, CEO and Co-Founder, The Science Project
Scott Emmons, Director and Founder, Innovation Lab, The Neiman Marcus Group, Inc.
David Munczinski, CEO and Founder, Brickwork
Trevor Sumner, CEO, Perch Interactive
Jackelyn Glick, Dir., Global Retail Operations Strategy, Kate Spade
Lessons from the Trenches Selling and Marketing Best Practices Terry HeddenMAXfocus
Would you like to grow your managed IT services business revenue over 35,000% in 6 years? If so, this session is for you! A 12 year veteran that leveraged bootstrap marketing to build his Managed IT service business shares his ‘secret sauce’ to building his business to help you grow yours. This session focuses on practical, cost-effective, high impact marketing programs and sales strategies designed to quickly identify and CLOSE a steady stream of Managed IT and Cloud clients. His program is applicable to firms of all sizes looking to grow cloud and managed services-oriented recurring revenue.
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In this marketing scenario see how a chief marketing officer of a retail store plans and optimizes their marketing efforts for the launch of a new smart watch.
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
How can a business become the most desirable brand in its space? And how can it sustain its popularity?In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships and engaging communication.Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else.In this presentation you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy.
Key Takeaways:
- The eight elements of building a #1 brand in your industry.
- How to use your brand strategy internally to create a team culture people want to be a part of.
- The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Bryan Burdick, Head of B2B Sales for LinkedIn, shares five unstoppable trends in a multi-channel, always-on marketing world.
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Huntere-dialog GmbH
Facebook performance marketing is constantly evolving and multi-channel retailers often struggle to expose the right message, to the right people at the right time. On top of this, Facebook innovates so quickly, that it's harder and harder to catch up with all the options that you as a marketer have. Therefore, you might need a bit of expert help. Facebook Marketing Partner, ROI HUNTER, will show you how your offline transactional data and your data from sources other than Facebook, can help to optimize Facebook campaigns for better performance.
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClark Boyd
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms. These technologies help business get more from their PPC budgets and to enhance their digital marketing strategies.
PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"PerformanceIN
Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues.
Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand.
Attendees will walk away with a refreshed strategy to consider for the year ahead.
Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
Organisations continue to search for the silver bullet that will deliver improved employee and customer engagement, facilitate more effective collaboration and drive innovation. Is "gamification" the answer, or is it just one more over-hyped and fashionable trend that promises much but delivers little? Gamification has indeed bubbled to the top of the Gartner hype cycle, but there is growing evidence that it is an effective business improvement change agent, with industry growth rates predicted to be 67% p.a. and a market worth £3.4 billion by 2018.
Gamification is about much more than simply rewarding points and badges, but rather understanding and influencing the human behaviours companies want to encourage among their employees and customers. Gamification is founded in the fundamentals of human psychology and behavioural science, and rests on three primary factors: motivation, ability level and triggers.
This session looks at some of the gamification strategies and techniques being used to influence behaviour change, and how these techniques can be used to facilitate more effective collaboration and employee/customer engagement.
TIKTOK'S PITCHDECK ZEIGT, WIE DAS UNTERNEHMEN VERSUCHT, MARKEN FÜR DIE PLATTF...CedricTim
"TikTok ermöglicht es jedem, ein Content Creator zu sein", sagt der Pitch, "und ermutigt die Nutzer dazu, ihre Leidenschaft und ihre Kreativität durch die Videos zu teilen."
Die Präsentation, gibt einen seltenen umfassenden Einblick in das aufstrebende Social-Media-Unternehmen.
Dr Dave Chaffey - Improving your digital marketing skills - Nottingham Digita...Hallam
Learn the essential digital skills to help improve your personal career in marketing and develop the skills and processes needed to grow your business using digital marketing. You will learn the most in-demand digital marketing skills, and how to use the Smart Insights RACE lifecycle marketing framework to review your skills and digital marketing.
American Marketing Assocation 2021 Marketing Week - Clark Boyd KeynoteClark Boyd
The digital marketing world is changing so quickly that it can be difficult to keep up. But if we focus on the macro-level forces that are shaping the industry, we are much better prepared for the technological and economic disruptions that come our way.
In this keynote speech, Clark Boyd starts with the broader forces at play, then sets three key digital marketing trends against this backdrop.
Coping with the Shift to Virtual PaymentsKalle Radage
Presentation from Cardware 2013 conference by Payfirma titled "Coping with the Shift to Virtual Payments". This gives an overview of virtual payments, the ecosystem, and tips for businesses to make the move into virtual (mobile & eCommerce) payments.
Jeremy Bergstein, CEO and Co-Founder, The Science Project
Scott Emmons, Director and Founder, Innovation Lab, The Neiman Marcus Group, Inc.
David Munczinski, CEO and Founder, Brickwork
Trevor Sumner, CEO, Perch Interactive
Jackelyn Glick, Dir., Global Retail Operations Strategy, Kate Spade
Lessons from the Trenches Selling and Marketing Best Practices Terry HeddenMAXfocus
Would you like to grow your managed IT services business revenue over 35,000% in 6 years? If so, this session is for you! A 12 year veteran that leveraged bootstrap marketing to build his Managed IT service business shares his ‘secret sauce’ to building his business to help you grow yours. This session focuses on practical, cost-effective, high impact marketing programs and sales strategies designed to quickly identify and CLOSE a steady stream of Managed IT and Cloud clients. His program is applicable to firms of all sizes looking to grow cloud and managed services-oriented recurring revenue.
Microsoft Services helps businesses all over the world build the right solutions to meet their business goals. In this marketing scenario see how a chief marketing officer of a retail store plans and optimizes their marketing efforts for the launch of a new smart watch.
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
How can a business become the most desirable brand in its space? And how can it sustain its popularity?In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships and engaging communication.Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else.In this presentation you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy.
Key Takeaways:
- The eight elements of building a #1 brand in your industry.
- How to use your brand strategy internally to create a team culture people want to be a part of.
- The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Bryan Burdick, Head of B2B Sales for LinkedIn, shares five unstoppable trends in a multi-channel, always-on marketing world.
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Huntere-dialog GmbH
Facebook performance marketing is constantly evolving and multi-channel retailers often struggle to expose the right message, to the right people at the right time. On top of this, Facebook innovates so quickly, that it's harder and harder to catch up with all the options that you as a marketer have. Therefore, you might need a bit of expert help. Facebook Marketing Partner, ROI HUNTER, will show you how your offline transactional data and your data from sources other than Facebook, can help to optimize Facebook campaigns for better performance.
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClark Boyd
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms. These technologies help business get more from their PPC budgets and to enhance their digital marketing strategies.
PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"PerformanceIN
Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues.
Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand.
Attendees will walk away with a refreshed strategy to consider for the year ahead.
Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
Organisations continue to search for the silver bullet that will deliver improved employee and customer engagement, facilitate more effective collaboration and drive innovation. Is "gamification" the answer, or is it just one more over-hyped and fashionable trend that promises much but delivers little? Gamification has indeed bubbled to the top of the Gartner hype cycle, but there is growing evidence that it is an effective business improvement change agent, with industry growth rates predicted to be 67% p.a. and a market worth £3.4 billion by 2018.
Gamification is about much more than simply rewarding points and badges, but rather understanding and influencing the human behaviours companies want to encourage among their employees and customers. Gamification is founded in the fundamentals of human psychology and behavioural science, and rests on three primary factors: motivation, ability level and triggers.
This session looks at some of the gamification strategies and techniques being used to influence behaviour change, and how these techniques can be used to facilitate more effective collaboration and employee/customer engagement.
TIKTOK'S PITCHDECK ZEIGT, WIE DAS UNTERNEHMEN VERSUCHT, MARKEN FÜR DIE PLATTF...CedricTim
"TikTok ermöglicht es jedem, ein Content Creator zu sein", sagt der Pitch, "und ermutigt die Nutzer dazu, ihre Leidenschaft und ihre Kreativität durch die Videos zu teilen."
Die Präsentation, gibt einen seltenen umfassenden Einblick in das aufstrebende Social-Media-Unternehmen.
Dr Dave Chaffey - Improving your digital marketing skills - Nottingham Digita...Hallam
Learn the essential digital skills to help improve your personal career in marketing and develop the skills and processes needed to grow your business using digital marketing. You will learn the most in-demand digital marketing skills, and how to use the Smart Insights RACE lifecycle marketing framework to review your skills and digital marketing.
American Marketing Assocation 2021 Marketing Week - Clark Boyd KeynoteClark Boyd
The digital marketing world is changing so quickly that it can be difficult to keep up. But if we focus on the macro-level forces that are shaping the industry, we are much better prepared for the technological and economic disruptions that come our way.
In this keynote speech, Clark Boyd starts with the broader forces at play, then sets three key digital marketing trends against this backdrop.
Coping with the Shift to Virtual PaymentsKalle Radage
Presentation from Cardware 2013 conference by Payfirma titled "Coping with the Shift to Virtual Payments". This gives an overview of virtual payments, the ecosystem, and tips for businesses to make the move into virtual (mobile & eCommerce) payments.
“As credit unions we think of ourselves as the folks in the white hats. Part of that is having a system that is going to protect your members and protect their mobile payments.” Michelle Thornton, CO-OP Financial Services
What's in a moment? @Microsoft Retail Business in the Digital Era eventAtcom SA
Katerina Karagianni, Director of UXlab (ATCOM Business Unit) explains what makes a great moment. She points out how to leverage context in order to deliver personalised content and create loyal, happy customers.
The presentation was delivered on the occasion of the Retail Business in the Digital Era event organised by Microsoft Hellas, in Athens.
5 Things to Know About Retail Payments in 2015Nikki Baird
Apple Pay, NFC, mobile payments, digital wallets, EMV, payment security and fraud - retailers are being hit from all sides by a host of new challenges related to payments. Here are 5 things retailers - and the solution providers who serve them - need to know.
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeMarketing Success
With the Christmas season just around the corner, it’s the perfect time to see where your retail business sits in the global and local market place.
In this workshop learn the best low to no cost digital marketing strategies to grow your retail business well into the New Year.
How Payments Have Evolved Since the Stone Age: Conch Shells to Credit Cards a...WEX
From conch shells and stones to virtual cards and mobile payments, the payments landscape has been evolving for millennia.
This infographic highlights the important dates in payments history, from the dawn of paper money in 1861 to the introduction of the credit card nearly a century later to the rise of checking and much, much more.
Key dates covered include:
1861: To combat coin hoarding, the US government first created paper currency bills during the Civil War.
1951: The first credit card was produced by American Express
1952: Over 47 million checking accounts exist in the US, with 8 billion checks written.
1969: The first Automated Teller Machine, or ATM opens
1979: 86% of non-cash payments were completed by check, and 33 billion checks were written each year.
1990: Debit cards used in about 300 million transactions
1995: Payments by check peak at 49.5 billion
1997: Coca-Cola introduces precursor to mobile payments
2000: Checks used in 40 billion transactions
2003: Electronic payments surpass checks
2009: Prepaid and Debit Cards used in 37.6 billion transactions
2012: Less than half of American bills paid with cash.
2013: 80% of transactions cashless
CommTEL Call Centre platform & software suite (PDF)acuser30
An end-to-end call centre platform with a feature list that enables efficient & effective management of a call center, irrespective of the size - captive call centers for enterprises (5 - 10 seats) to outsourcing companies with huge capacities.
Based on an open architecture that is modular and also supports integration with 3rd party applications like CRMs (Salesforce, Talisma, etc), ERPs (SAP, Siebel), Oracle Forms, ADF and any other web service based application.
Also an investment protector - CommTEL can work on top of your existing legacy PBX or integrate with the same so that your call center and your office extensions (analog) can be part of 1 communication setup. It integrates with softphones, IP Phones or analog phones, thereby re-using your existing infra.
CommTEL comes with a built in voice logger with a QA tool. The QA tool can be used to search for voice logs (mp3) based on caller id, agent id, date/time, dispositons, campaigns, etc. So that you can search for all "sale" calls or search for a particular caller's number who might have complained about agent behaviour.
CommTEL also comes with a generic CRM builder tool which enables dynamically creating a data capture/display screen for a particular campaign, the moment you upload the campaign base. No programming needed, your process is ready to go live immediately!
The basic design objective was to make life easier for all people working in a call center by providing easy to use tools, efficient work flows and single window access to all necessary information or tools.
CommTEL is available on a OPEX as well as CAPEX model.
Worldline Wallet - Top 10 success factors for implementationWorldline
Your connected customers want joined-up services on the move. They want to order and pay for goods anytime and anywhere, easily and securely, with a smartphone, tablet or PC that’s always at hand.
You can make that vision a reality for them, with a digital wallet for face-to-face and e/m commerce, without compromising privacy and convenience.
Use a digital wallet to drive your business strategy in this exciting new space. Enhance your customers’ experience with value added services of your own.
Discover our top 10 success factors for its implementation.
The Evolution of Mobile Money: Retail, the next frontierIsabelle Berner
Presented by Isabelle Berner at the Global Connect Africa conference in Johannesburg, South Africa. This presentation shows how the mobile money market is evolving and highlights retail transactions and ecommerce as the next frontier for this space.
The presentation compares 4 technologies used to make mobile payments in store and concludes that currently only one of these technologies is secure, fast, universal, and inexpensive.
Change is a constant and new payment initiatives are being constantly tested in the market. It is difficult to sift through what’s taking place. Are we are simply experiencing a fast evolution of payment initiation and clearing schemes or is there a revolution of potentially new settlement mechanisms taking place? This webinar looks at different alternative payment models, current non-bank initiatives that are up-ending the landscape, and more – delving into the new players and some of the “hot topic” initiatives that are being vetted in the marketplace.
POS Goes Digital: Evolution of the in Store Shopping ExperienceLinda Gridley
Gridley & Company released an industry overview on the dynamic in-store consumer experience called, “POS Goes Digital: Evolution of the In-Store Shopping Experience.” The report focuses on recent trends in the in-store consumer experience as well as our expectations about how the industry, particularly the payments and marketing sectors, will transform in the coming years.
As the digital transformation of the retail market accelerates, advanced analytics and big data technologies can help retailers gather critical customer intelligence and optimize operations that lead to better customer experiences and increased sales.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
Hear guest speaker, Forrester Wave author Mike Gualtieri, discuss the importance of cognitive search and provide insights behind the newly published report, The Forrester Wave™: Cognitive Search, Q2 2019, in which Lucidworks is named a Leader.
Peter Rivera, VP of Infusion, and Chris Hallberg, Director in Microsoft Azure, discussed how cloud computing can empower digital marketers during our February 2014 Azure Webinar.
Customer feedback is when a customer tells you something about what they want or need. This information can be good or bad. It helps keep track of the quality and often forces the company to come up with new products to meet customer needs. Digital software has replaced the old ways of putting together feedback. Procedures for getting feedback help small businesses grow, manage their internal structures better, and use their resources at the right time.
In order to grow a business, you need to know how important customer feedback is. Since the current market is driven by what customers want, their thoughts and ideas are important if you want to stay in business. It helps businesses run more smoothly and make better products. Getting feedback from customers or collecting data in a passive way has been around for a very long time. With the development of the Internet, especially after the end of the Cold War, getting feedback is now easy and cheap.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
Most players see digital as incremental instead of transformative. Digital is not just an add-on, and as such, incremental steps will not be enough. Re-imagining in a broader context is key. Learn here how to Re-imagine your business, and create Digital Value: new insights, frameworks and case examples.
Data storytelling connects two worlds, As a result, storytelling is fast becoming the most effective way to reach people. Storytelling is the new way to get consumers and the answers they need about you and your business. It's also becoming a vital element of a strong campaign, and stories are a proven medium for teaching, explaining, and influencing. Data storytelling is a communication technique that uses data as the guiding source. For more just check it out this presentation, and you will get best ideas from it. For more email us on info@nds.group
Transforming Modern Marketing With People Datadmg events Asia
"The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit – but about data.
Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue – or the creators of a new avenue of media"
- Michael Andrews of AKQA
Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean.
Microsoft Dynamics 365 Customer Insights MasterclassCraig Ramsay
It’s impossible to build a thriving business without a complete understanding of your customer.
The session is designed to offer a practical guide to getting started with a Customer Data Platform (CDP).
Benefit from Kin + Carta’s 25+ years’ experience in harnessing data to build Single Customer Views and Customer Data Platforms, powering transformational CRM for brands such as Shell, Tesco Bank and Jaguar Land Rover.
IT Consulting Services Company | Inovar ConsultingInovar Tech
Inovar offers a wide range of software consulting services & provide support to a variety of organization sizes to meet all specific client requirements. Our IT consulting services helped Fortune 500 companies and established, world-class brands.
Please visit: https://www.inovarconsulting.co.in/
Enhancing Desirability: Five Considerations for Winning Digital InitiativesCognizant
To be a modern digital business in the post-COVID era, organizations must be fanatical about the experiences they deliver to an increasingly savvy and expectant user community. Getting there requires a mastery of human-design thinking, compelling user interface and interaction design, and a focus on functional and nonfunctional capabilities that drive business differentiation and results.
Similar to Disrupting Digital Experience #atcomnext (20)
Christos Sotiriou, Lead iOS Software Engineer and Paris Stagkopoulos, Lead Android Software Engineer at ATCOM unveil the scope, challenges and technologies behind the coffee and phygital lunch interactive installations presented at this year’s ATCOM Next.
Becoming a Digital Business with Microsoft Services_ATCOM NextAtcom SA
Evaggelos Chrisohoos, SMS&P Director at Microsoft Hellas, in his presentation at this year’s ATCOM Next, discusses the power of networks in a mobile-first, cloud-first world and the potential for business transformation through digital, presenting the tools Microsoft offers to help enterprises and businesses across the world to evolve, as basic part of the company’s mission.
Personalized. Predictive. Intelligent. #ATCOMNextAtcom SA
Katerina Karagianni, Business Unit Director of UXlab talks at ATCOM Next about how Personalisation is the future, explaining the ways and tactics in which it can be Predictive and, thus, Intelligent, optimizing UX, increasing customer loyalty and boosting revenue.
What if next is now? Or the Future (of travel) is closer than we think?_ATCOM...Atcom SA
Manolis Psarros, Business Unit Director of TOPOSOPHY, talks at ATCOM Next, ATCOM’s annual TechFest, and presents 15 modern trends that reshape the tourism industry and prove that the future is closer than we think.
George Symeonidis, Managing Director and George Sotiropoulos, Client Services Director of Linkwise discuss about cashback and affiliate marketing, examine its present and look into the future, proposing ideas to optimize cashback through advanced targeting and personalization, at this year’s ATCOM Next.
Being Constructive with Disruptive Technology #atcomnextAtcom SA
Katerina Karagianni, Business Unit Director of UXlab closed the ATCOM Next event pinpointing the opportunities that lie in disruptive technologies and which is the right way to use them when it comes to customer experience.
Connecting the Dots: Chasing Sales across Devices #atcomnextAtcom SA
Giorgos Symeonidis, Managing Director Linkwise and Giorgos Sotiropoulos, Client Services Director of Linkwise presented the opportunities of a seamless customer experience across channels and devices.
Kostas Mantziaris, General Manager & Head of iProspect and Giorgos Vareloglou, Business Development Director and Head of Isobar talked about the Death of Digital Agencies at ATCOM Next, the annual event for ATCOM clients and partners.
The convergence of media in 2015 and beyond #atcomnextAtcom SA
Television, print media, digital media, consumer e-commerce, the internet of things : there is no question these once distinct pillars are heading to convergence. But what shape will that take? And what are the critical challenges and where do major opportunities lie? Robert Rasko, founder and CEO of The 614 Group, talked at ATCOM Next about digital advertising and opportunities for growth.
XRM: One step closer to true Omnichannel #atcomnext Atcom SA
The presentation of Jason kataropoulos, Head of Consulting Services at ATCOM on the occasion of ATCOM Next, the annual event of ATCOM for its clients and partners.
Performance Marketing: a trendy buzzword or working philosophy? George Symeon...Atcom SA
On the occasion of 'e-Commerce: The Way Forward' forum, organised by Atcom and PayPal CEE, George Symeonidis, Managing Director of Linkwise explained how Performance Marketing can work for any website, e-shop or social network.
Integrating Online & Offline- Kostas MantziarisAtcom SA
On the occasion of the 'e-Commerce: The Way Forward', a best e-commerce practices forum organised by Atcom and PayPal CEE, Kostas Mantziaris, Managing Director of Mindworks explained how we can track performance in a multi- connected world.
On the occasion of 'e-Commerce: The Way Forward', a best e-commerce practices forum organised by Atcom and PayPal CEE, Dimitris Miliotis Business Development Manager of PayPal CEE presented case studies from the region.
PayPal benefits for sellers- Dimitris MiliotisAtcom SA
On the occasion of 'e-Commerce: The Way Forward', a best e-commerce practices forum organised by Atcom and PayPal CEE, Dimitris Miliotis Business Development Manager of PayPal CEE analysed the PayPal benefits for sellers.
Media Markt Paypal Experience- Spyridon XenosAtcom SA
On the occasion of 'e-Commerce: The Way Forward', a best e-commerce practices forum, organised by Atcom and PayPal CEE, Spyridon Xenos, CFO of Media Saturn Hellas, described their experience with PayPal.
E-payments & Conversion Rates- Katerina KaragianniAtcom SA
On the occasion of the 'e-Commerce: The Way Forward', a forum organised by Atcom and PayPal CEE, Katerina Karagianni, UXlab Business Unit Director, highlighted 10 Usability tips for increased conversion rate.
PayPal vision executing in Greece- Ganna YevtushenkoAtcom SA
On the occasion of the 'e-Commerce: The Way Forward', a forum organised by Atcom and PayPal CEE, Ganna Yevtushenko, Head of Business Development of PayPal CEE, showcased PayPal examples in Greece and presented some statistics about Greek e-commerce market and payment methods.
A brief presentation of the Aegean Airlines digital marketing case study, that started off from the website re-design and went on even to affiliation programs. (presented by Katerina Karayianni, Head of Digital Marketing, at the Online Marketing Conference 2011)
Atcom Internet and Multimedia - Brief Corporate ProfileAtcom SA
Atcom Internet and Multimedia is a world-class software vendor of smart content management products for intelligent interactive media solutions.
Atcom SA is the leading web agency in Greece., with more than 1700 large scale software install
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
4. History of
making big bets
I believe
over the next decade…
intelligence will become
ambient... made possible by
an ever-growing network of
connected devices, incredible
computing capacity from the
cloud, insights from big data,
and intelligence from
machine learning.
Satya Nadella
CEO, Microsoft
6. “By 2017, the CMO will spend
more on IT than the CIO and control most
of the technology spending.
“
7. Great marketing starts with the customer
The shift to buyer-driven everything
7
“The "power to the people"
phenomenon is displacing
brand-centric strategies in
favor of buyer-driven
everything.” – Gartner Inc., Dec 2013
8. The Marketer’s Dilemma
Staying in step with the customer along the path to purchase
8
How do I drive more effective marketing campaigns
and simplify the complexity of execution?
Actionable
insights Responsive
teams
Digital
innovation
Multi-channel
campaigns
9. • Transform from big
data to actionable
data with marketing
insights
• Get a single, unified
view of each
customer
• Anticipate what’s
next with predictive
analytics
One marketing vision: better insights, bigger impact, built for you
9
“[Marketers] must take responsibility for the consumer experience
and drive consumer-centric measures.”
• Reach customers
with a new breed of
advertising
• Connect across
every channel
• Win customer
hearts with
immersive, social
experiences
• Inspire by
connecting across
both physical and
digital worlds
MARKETING
ANALYTICS
Bring your customer
into focus
DIGITAL
MARKETING
Be in the moments
that matter
CUSTOMER
EXPERIENCE
Innovate along the
journey
10. Create engaging digital experiences
Digital Marketing
Be in the moments that matter
“Marketing is moving towards a point where all areas of marketing have a digital element
and all of these different areas must be aligned and working as one.” - IDC, June 2014
Grow and reach a global audience
Deliver content and offers at the right
time
11. Create engaging digital campaigns
Drive excitement for a new product with unique digital experiences
“We chose Azure because we wanted to take advantage of all the PaaS services it has to
offer.”
— Mark Rodger, Head of Implementation, Hogarth
Objectives
• Generate excitement,
awareness and interest
for new product launch
• Allow fans to get a
close look at the new
product, both outside
and inside too.
Tactics
Dyson’s Agency, Hogarth
worked with Microsoft to
build a new digital
marketing micro-sites
campaign platform on
the Azure Websites
service to speed time-to-
market and lower costs.
Results
• 2.5M users in 48 hours, only
expected 150K on the first day.
• Fast and responsive for users, even
under massive use allowed designers
to add more creative features to make
experience even richer.
12. Deliver content and offers at the right time
Driving more sales with more personalized content
Azure Notification Hubs provided exactly the kind of flexible, cross-platform solution
that we needed.”
Ling Khor
Senior Product Manager, 7digital
Objectives
• Along with its music,
7digital wanted to
deliver
recommendations and
editorials to its
customers in their
mobiles apps.
Tactics
• 7digital used Azure
Notification Hubs that
allows it to push
millions of
notifications
simultaneously or
personalized ones to
individual users
Results
• Increased customer loyalty in highly
competitive digital music market.
• Very fast to market with support for
the most popular mobile devices.
• Efficiency in sending targeted
messages to select customers or in
sending millions all at once around the
world.
13. Win customer hearts with immersive,
mobile experiences
Build an emotional connection with
rich media
Customer Experience
Innovate along the journey
“In this age, the only source of competitive advantage is the one that can survive technology-
fueled disruption: an obsession with customer experience.” – Harley Manning, Forrester VP
14. Customer Experiences Drive Loyalty
Win customers with immersive mobile experiences
“We couldn’t have done shared video over an app with fans halfway around the world if
Microsoft hadn’t made it so easy for us”
Shane Whelan, Digital Communications Manager, British & Irish Lions
Objectives
• The Lions wanted to
involve the millions of
fans who could not
journey with them on
a tour halfway around
the world.
Tactics
• With Azure, the team
created a mobile app
for iOS, Android and
Windows featuring
compelling content,
interactive
competitions, near-
real-time videos, and
more.
Results
• Non-professionals easily upload near-
real-time video
• Supports tens of thousands of
simultaneous users
• Reduces development time and cost,
and hosting expense by 80 percent
15. Unlocking brand recognition with digital engagement
Allow fans to experience content through innovative and immersive ways
“We're incredibly excited about this integrated partnership opportunity. We asked
Microsoft to come up with a solution that challenged the previous conventions around
what was possible with its display offering and we're confident this interactive campaign
will excite and engage fans as they journey into the second film in the trilogy.”
— Danni Murray, Director of Media and Marketing Partnerships, Warner Bros UK & Ireland
Objectives
• Generate excitement,
awareness and interest
for The Hobbit: The
Desolation of Smaug
• Allow fans to immerse
themselves in the world
of the Hobbit wherever
they may be
• .
Tactics
Together with Microsoft,
PHD and Think Jam,
Warner Bros UK launched
a digital advertising
campaign allowing fan to
access exclusive movie
content through multiple
channels.
Results
• Utilized multiple digital channels in
order to engage their fans and
generate interest and excitement
around the film
• First ever film campaign where creative
was unified throughout all channels
providing consistent, entertaining
experience across platforms
16. Transform from big data to
actionable data with insights
Get a single, unified view of
each customer
Marketing Analytics
Bring your customer into focus
“…Nobody wants data. What they want are the answers.”
– Professor David Hand of Imperial College London, March 2014
Anticipate what’s next with
predictive analytics
17. Build data driven marketing for higher ROI
Turning customer data into targeted offers
“It gave marketing a new way to retain users and keep them interested by talking
about new aspects of the game. …Basing an email campaign on Azure’s HDInsight
Service was a big win for the marketing team”.
-Mark Vayman, Lead Program Manager, Halo Services Team
Objectives
• Understand player behavior
to improve in-game
experience, increase time in
game.
• Identify opportunities to
build additional revenue.
Tactics
• 343 Industries used
Azure during the Halo 4
launch to track multiple
game elements
including: most used
features and length of
time in game.
Results
• Improved in-game player
experience
• Targeted follow-up emails based
upon actual customer game
preferences and game play.
• Longer time in-game, higher
customer retention, additional
revenue opportunities.
18. Anticipate what’s next with predictive analytics
Using Machine Learning to delight customers
“Although the Pier 1 Imports brand is the same as it has been for more than 50
years, we are continually getting better at identifying what our customer wants,
using Microsoft Azure Machine Learning and resulting data insights”.
-Sharon Leite, EVP Sales and Customer Experience, Pier 1 Imports
Objectives
• Understand their customers
better.
• Send smarter, more
targeted offers to
customers.
• Uncover potential unknown
customer patterns and
behaviors.
Tactics
• Pier 1 partnered with
MAX451 to delight
loyalty customers by
using historical and
behavioral data to
predict what products
they want next.
Results
• Ease of use by business users
• Fast time to meaningful results
• Accessible via the cloud
• Predicting what their customer
wants, before they want it.