2013 – A year of Inbound Marketing      A Perspective from Online Marketing                                Presented by : ...
Its time to Transform “Marketing”                                Image credit : Hubspot
 “ the Internet has turned what used to be controlled, one-  way message into  a real-time dialogue with millions.
Image credit : Hubspot
Image credit : Hubspot
 Search engines, blogging & other Internet trends have  fundamentally transformed the way people & businesses purchase pr...
 Audiences everywhere are tough. They don’t have time to be            bored or brow beaten by orthodox, old-fashioned   ...
We need to stop interrupting                 &  be what people are interested in.aka,“Inbound Marketing”
 What is Inbound Marketing ? Any marketing tactic that relies on earning people’s  interest instead of buying it; the ke...
Marketing Needs to AdaptOutbound Marketing       Inbound Marketing• Inside Sales           • SEO• Telemarketing          •...
Image credit : Hubspot
e credit : Hubspot
Marketing Needs to AdaptOutbound Marketing           Inbound Marketing• Low response rate (1-5%)   • High response rate (2...
 What we really need is, a mindset shift that will make us relevant to today’s consumers, A mindset shift from “telling ...
Image credit : Hubspot
Image credit : Hubspot
Image credit : Hubspot
mage credit : Hubspot
mage credit : Hubspot
 2013 : Companies needs to focus more on spread out as a BRAND to  get higher conversions. Social Media is about buildin...
All Team has to participate for a common GOAL                                                Image credit : Hubspot
2013 – A year about bringing TRANSFORMATION Transformation from being GOOD to GREAT Transformation from “Shouting” to “S...
THANK YOU! For any queries, please reach out to,       Amish Keshwani             Email : amish@innovativeseo.net        ...
2013 - A Year of Inbound Marketing
2013 - A Year of Inbound Marketing
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2013 - A Year of Inbound Marketing

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Introduction to Inbound Marketing. 5 step plan for your Internet Marketing in 2013. Do's & Don'ts of Inbound Marketing.

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2013 - A Year of Inbound Marketing

  1. 1. 2013 – A year of Inbound Marketing A Perspective from Online Marketing Presented by : Amish Keshwani (Innovative SEO)
  2. 2. Its time to Transform “Marketing” Image credit : Hubspot
  3. 3.  “ the Internet has turned what used to be controlled, one- way message into a real-time dialogue with millions.
  4. 4. Image credit : Hubspot
  5. 5. Image credit : Hubspot
  6. 6.  Search engines, blogging & other Internet trends have fundamentally transformed the way people & businesses purchase products.
  7. 7.  Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.Today, the goal of marketingneeds to be to “get found” bycustomers when they arelooking, not “get in theirface Image credit : Hubspot
  8. 8. We need to stop interrupting & be what people are interested in.aka,“Inbound Marketing”
  9. 9.  What is Inbound Marketing ? Any marketing tactic that relies on earning people’s interest instead of buying it; the key to marketing transformation.
  10. 10. Marketing Needs to AdaptOutbound Marketing Inbound Marketing• Inside Sales • SEO• Telemarketing • Pay per click• Tradeshows • Blogging / Blogosphere• Seminars • Social Media / Buzz• Print Advertising • Targeted Landing Pages• Direct mail/email • Marketing Analytics
  11. 11. Image credit : Hubspot
  12. 12. e credit : Hubspot
  13. 13. Marketing Needs to AdaptOutbound Marketing Inbound Marketing• Low response rate (1-5%) • High response rate (20-50%)• Expensive / Wasteful • Low cost / High ROI• Becoming more difficult • Wide open playing field• “Interruption” based • “Permission” based
  14. 14.  What we really need is, a mindset shift that will make us relevant to today’s consumers, A mindset shift from “telling & selling” to “building relationships” And How we can do that ?
  15. 15. Image credit : Hubspot
  16. 16. Image credit : Hubspot
  17. 17. Image credit : Hubspot
  18. 18. mage credit : Hubspot
  19. 19. mage credit : Hubspot
  20. 20.  2013 : Companies needs to focus more on spread out as a BRAND to get higher conversions. Social Media is about building relationships, to help, to add value in the lives of people to start getting identified as a BRAND. BRAND is What people think about You. BRAND always has high weight over other be it SEO, BLOG or any other form of Online Marketing. BRAND always has 1 message to share which gets reflected by the content it has. What kind of Content We share & How we share makes the difference
  21. 21. All Team has to participate for a common GOAL Image credit : Hubspot
  22. 22. 2013 – A year about bringing TRANSFORMATION Transformation from being GOOD to GREAT Transformation from “Shouting” to “Sharing” Transformation from “Content” to “Resource” Transformation from “Industry centered approach” to “People centered approach” Transformation from “FIND ME” to “GET FOUND” Transformation from “Buy Me” to “I know What U Want” Transform to Brand which says : “I care about what you want”
  23. 23. THANK YOU! For any queries, please reach out to, Amish Keshwani Email : amish@innovativeseo.net http://www.innovativeseo.net http://www.linkedin.com/in/amishkeshwani

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