This document summarizes a webinar on PPC optimization clinic hosted by WordStream and Hanapin Marketing. The webinar featured presentations from Larry Kim of WordStream and Sean Quadlin of Hanapin Marketing on analyzing live PPC accounts, identifying optimization opportunities, and providing tips to improve performance. Attendees could participate in live polls and Q&A. The webinar covered best practices like identifying key metrics, optimizing accounts, understanding quality score, and maintaining accounts over time.