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2. WHY YOU NEED A DIGITAL MARKETING ECOSYSTEM &
WHERE TO START?
A digital marketing ecosystem includes all digital media
related to your brand. Like a natural ecosystem, it requires
several different networks to work together as one.
3. The best way to interact with customers is through digital
engagement. They’re already online. However, your target
audience doesn’t use the internet in the same way or engage in
the same places.
WHAT SPECIFICALLY DOES ECOSYSTEM MEAN IN
WHAT SPECIFICALLY DOES ECOSYSTEM MEAN IN
WHAT SPECIFICALLY DOES ECOSYSTEM MEAN IN
MARKETING?
MARKETING?
MARKETING?
4. Approaching your marketing as a more comprehensive
strategy and intentionally looking at your brand’s entire
digital marketing ecosystem is necessary to be competitive
in an increasingly digital world.
HOW DO YOU CREATE A DIGITAL ECOSYSTEM?
5. 1. DEVELOP A STRATEGY
When you think about your brand’s digital strategy, the first
question to answer is: What do you want to achieve? Consider this
question carefully, combining goals, objectives, and methodology.
2. SET MEASUREMENTS
Keep in mind that any successful marketing strategy uses data and
analytics to understand what works and what needs improvement.
6. 3. INCLUDE SOCIAL MEDIA MARKETING
Any complete digital marketing ecosystem will utilize social
media. This includes Facebook, Instagram, LinkedIn, Pinterest,
and Twitter.
4. BUILD A STRONG VIDEO PRESENCE
Brands who consciously invest in the right video content
through brand safe, suitable, and performance driven strategies
are poised to take advantage of this effective channel for
reaching audiences.
7. 5. CONSIDER DIGITAL ADS
It makes sense to allocate more of your marketing ecosystem
dollars to digital advertising rather than traditional. This includes
search, display, social, and video ads.
6. TAP INTO SEARCH ENGINE OPTIMIZATION (SEO)
Conventional wisdom continues to show that SEO is powerful.
Used effectively, you can increase brand awareness, build
authority and trust, and capture good leads and customers
ready to engage.
8. 7. MAKE SURE YOUR WEBSITE IS EFFECTIVE
You must have a well-designed and easy-to-use website that is
user-friendly and welcomes your customers. Also, consider how
well the website works on mobile devices.
8. REMEMBER THE POWER OF WORD-OF-MOUTH
Don’t forget about or dismiss conversation marketing. Referrals
from, among, and between family and friends are the most reliable
way to grow your business.
9. 9. EMAIL MARKETING
Using email to market through messaging, advertising, and
newsletters is a proven tool to attract and retain customers.
10. KNOW YOUR CUSTOMERS
What’s important to your customers? How do they identify with
your organization, and what makes them return? You can get this
through all different kinds of data and a reliable customer
relationship manager.