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1. DIGITAL MARKETING

2. DIGITAL MARKETING
DIGITAL MARKETING IS THE PROMOTION OF SERVICES PRODUCTS OR
BRANDS THROUGH ELECTRONIC MEDIA DIGITAL MARKETING IS THE
COMPONENT OF MARKETING THAT USES THE INTERNET AND
ONLINE BASED DIGITAL TECHNOLOGIES SUCH AS DESKTOP
COMPUTERS, MOBILE PHONES AND OTHER DIGITAL MEDIA AND
PLATFORMS TO PROMOTE PRODUCTS AND SERVICES.

3. DIFFERENCE BETWEEN DIGITAL AND TRADITIONAL MARKETING
TRADITIONAL MARKETING DIGITAL MARKETING
Non Measurable Measurable
One way Message Multi way message
Audience limited Worldwide Audience
Time Dependent No time limit
ROI is less ROI is high

4. DA PA (Domain Authority Page Authority)
Domain Authority is a search engine ranking score developed by MOZ, a very
respectable and reputed digital marketing company, which predicts how likely
a website is to rank on search engine result pages (SERPs)
Domain Authority is same for all website but page authority is different.

5. WHAT IS SEO?
Search engine optimization is the process of improving the visibility of a
website on organic (natural or unpaid) search engine result pages (SERPs) by
incorporating search engine friendly elements into a website
A successful search engine optimization campaign will have as part of the
improvements carefully select relevanr keywords which the page on-page
optimization will be designed to make prominent for search engine
algorithms.
Search engine optimization is broken down into two basic areas
1. Onpage
2. Offpage

6. SEO LIFE CYCLE
Analysis
Strategy
Keyword
research
On-page
Off-page
Reporting
Strategy
Review