The document discusses digital marketing. It defines digital marketing as using digital channels like search engines, social media, websites and mobile apps to promote products and services. It explains that SEO involves optimizing a website to improve search engine rankings through techniques like keyword research, on-page optimization and backlinks. Finally, it outlines some key components of digital marketing like SEO, content marketing, social media marketing, and email marketing.

1. DIGITAL
MARKETING
ISEES TECHNOLOGIES LLP

2. What is Digital Marketing?
Digital marketing refers to the use of digital
channels, such as search engines, social media,
email, websites, and mobile apps, to promote
products or services.

3. What is SEO ?
SEO involves optimizing your website to improve its
visibility in search engine results pages (SERPs). This is
done through various techniques like keyword research,
on-page optimization, and building high-quality
backlinks.

4. Benefits Of Digital Marketing
Global Reach
Cost-Effective
 Targeted Marketing
Measurable Results
Personalization
 Higher Engagement
 Improved Conversion Rates
 24/7 Marketing
 Brand Development
 Competitive Advantage
Digital marketing offers a wide array of benefits for businesses of all sizes
and industries. Here are some of the key advantages:

5. Effects of Digital Marketing
Increased Brand Visibility
Improved Customer Engagement
 Data Collection and Analysis
Targeted Marketing
Cost-Effectiveness
Global Reach
DIGITAL MARKETING HAS A WIDE RANGE OF EFFECTS ON BUSINESSES AND
CONSUMERS ALIKE. HERE ARE SOME OF THE SIGNIFICANT EFFECTS OF DIGITAL
MARKETING:
 Real-Time Marketing
Increased Sales and Conversions
Enhanced Customer Experience
Levelling the Playing Field
Creation of New Business Models
Rapid Feedback and Iteration

6. Components Of Digital Marketing
HERE ARE SOME KEY COMPONENTS AND STRATEGIES INVOLVED IN
DIGITAL MARKETING:
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Email Marketing
Pay-Per-Click (PPC)
Affiliate Marketing
Influencer Marketing
Analytics and Data Analysis

7. Contact Us :
PHONE NO - 7507507250
WEBSITE - WWW.ISEESTECH.COM
EMAIL - INFO@ISEESTECH.COM