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This document discusses fundamentals of social media marketing. Some key points include:
1) Social media allows for interaction and conversation between users and has become mainstream.
2) Successful social media marketing involves listening to customers and providing value, rather than just promoting a brand. It should be a two-way conversation.
3) Social media changes marketing forever by giving consumers more control over brands and requiring marketers to find and engage customers online.
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1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
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This document discusses fundamentals of social media marketing. Some key points include:
1) Social media allows for interaction and conversation between users and has become mainstream.
2) Successful social media marketing involves listening to customers and providing value, rather than just promoting a brand. It should be a two-way conversation.
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2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
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The capital market revolves around capital. Capital is more or less another word for money — usually money that businesses need to produce the goods or services they sell. When a business needs to raise capital, it uses common capital markets like the stock or bond market to borrow the necessary funds from investors and lenders.
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Digital marketing refers to marketing products and services through digital channels like websites, mobile apps, and social media. It involves using these channels to understand consumer behavior and reach customers. While it shares similarities with traditional marketing, digital marketing allows for more interactive engagement and targeting of specific customer segments. It has grown significantly with the rise of the internet and is now a common part of companies' marketing strategies.
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Digital marketing is the use of online channels to promote products and services. It includes activities like search engine ads, social media posts, and email marketing. Compared to traditional marketing, digital marketing allows for more personalized targeting, global reach, and measurable results. It is also generally more cost-effective. While requiring technical skills, digital marketing enables two-way communication with customers and viral sharing of content. A successful digital marketing strategy provides direction, helps understand the market and customers, avoids wasted resources, and integrates digital efforts with other marketing channels.
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Influencer Marketing Master Class - Alexis Andreasik
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
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WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Analysis RankRaze
- 1. RankRaze In this modern world the consumers which are making their marketing way from traditional to digital. So there is a compulsion created which the marketers should follow the digital way of marketing. Here we are giving some ideas in digital marketing for start up companies. That will be really helpful people who bothering about the leading brands and traffic. Worrying will never change the outcome. How to make your product as a brand in this leading generation. There is a challenge rising whether we can make it or not?Yes, really you can make it. 1.Content Marketing: Content is the important digital marketing approach in which will make the consumer can easily get attracted to the product. So you have to choose selective content what exactly consumer need.In digital marketing, there is a thing which reaches the customer at the right time.
- 2. RankRaze 2.Social Media Marketing: Social Media Marketing is the latest trend to catch the consumer easily catch our brand. The survey states that 75% of people are using social media in every day. We can enhance your product into brands through social medias. That will keep you in the standard place in marketing. The leading social platforms like facebook, youtube, twitter….etc . These platforms can make your business into the brand level.
- 3. RankRaze 3.Display Advertising: The display advertising is the best approach to win the tactics in digital marketing.Because the competitors are working with fast pace and reach their marketers in a high position.It includes all strategies ad words, banners etc.It is the retargeting and programmaticapproach.
- 4. RankRaze 4.Chatbots Invasion: The trending technology growth, chatbots are mostly used by the people.Whatsapp, Wechat,Messenger there are three leading message platforms which are helpful to reach the targets of the digital marketers.