DIGITAL MARKETING
What is Digital Marketing
1.What Are The Basics In Digital
Marketing?
2.Types Of Digital Marketing
3.What Are The 5 Ps Of Digital
Marketing ?
What Is Digital Marketing
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other
digital means to promote and sell products and services.
Digital marketing involves many of the same principles as traditional marketing and is often considered an
additional way for companies to approach consumers and understand their behavior. Companies often
combine traditional and digital marketing techniques in their strategies. But digital marketing also comes
with its own set of challenges. Digital marketing started to become popular with the widespread adoption
of the internet in the 1990s.
How Digital Marketing Works
Marketing encompasses a wide range of techniques and media that companies can use to promote their products aservices to potential consumers and improve their market share. To be successful, it requires a combination of
advertising and sales savvy. Professional marketers take on these tasks either internally at individual companies or externally at marketing firms that may serve many different clients.
Companies once focused on marketing through print, television, and radio because that was all they had. Althoughthose options still exist, the internet gave companies another way to reach consumers and gave rise to digital
marketing
Types Of Digital
Marketing
● Affiliate Marketing
● Content Marketing
● Email Marketing
● Marketing Analytics.
● Mobile Marketing
● Pay-per-Click (PPC)
● Search Engine Optimization
(SEO)
● Social Media Marketing
What Are The 5 Ps Of Digital
Marketing ?
The 5 Ps of digital marketing are simple: Product, Price, Promotion, Place, and People. All of these factors must
work together for your digital marketing strategies to be successful.
Product: Your products or services should be at the heart of all of your marketing efforts. You have to understand
the needs of your audience, and that should be taken into consideration when you’re defining services or
building products.
Price: Will you look at a cost-plus markup strategy, or are you more interested in determining the pricing that the
market will bear? Your pricing strategy could and should change over time and may require a fair bit of tweaking
before you find the perfect mix.
Promotion: Where and how will you promote your products and services? Promotions don’t have to be paid; you
can also work with influencers to promote your brand and offer discounts and a variety of creative alternatives
that will help keep your ad budget in line while still raising awareness of your brand.
Place: While marketing in the past often included a physical location, digital marketing transcends that to
digital properties such as your website and mobile applications.
People: Who are your tribe? Your products and services could be either mainstream or niche — defined in
such a way that
2. 1.What Are The Basics In Digital
Marketing?
2.Types Of Digital Marketing
3.What Are The 5 Ps Of Digital
Marketing ?
3. What Is Digital Marketing
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other
digital means to promote and sell products and services.
Digital marketing involves many of the same principles as traditional marketing and is often considered an
additional way for companies to approach consumers and understand their behavior. Companies often
combine traditional and digital marketing techniques in their strategies. But digital marketing also comes
with its own set of challenges. Digital marketing started to become popular with the widespread adoption
of the internet in the 1990s.
.
4. How Digital Marketing Works
Marketing encompasses a wide range of techniques and media that companies can use to promote their products a
services to potential consumers and improve their market share. To be successful, it requires a combination of
advertising and sales savvy. Professional marketers take on these tasks either internally at individual companies or
externally at marketing firms that may serve many different clients.
Companies once focused on marketing through print, television, and radio because that was all they had. Although
those options still exist, the internet gave companies another way to reach consumers and gave rise to digital
marketing.
5. Types Of Digital
Marketing
● Affiliate Marketing
● Content Marketing
● Email Marketing
● Marketing Analytics.
● Mobile Marketing
● Pay-per-Click (PPC)
● Search Engine Optimization
(SEO)
● Social Media Marketing
6. What Are The 5 Ps Of Digital
Marketing ?
The 5 Ps of digital marketing are simple: Product, Price, Promotion, Place, and People. All of these factors must
work together for your digital marketing strategies to be successful.
Product: Your products or services should be at the heart of all of your marketing efforts. You have to understand
the needs of your audience, and that should be taken into consideration when you’re defining services or
building products.
Price: Will you look at a cost-plus markup strategy, or are you more interested in determining the pricing that the
market will bear? Your pricing strategy could and should change over time and may require a fair bit of tweaking
before you find the perfect mix.
Promotion: Where and how will you promote your products and services? Promotions don’t have to be paid; you
can also work with influencers to promote your brand and offer discounts and a variety of creative alternatives
that will help keep your ad budget in line while still raising awareness of your brand.
7. Place: While marketing in the past often included a physical location, digital marketing transcends that to
digital properties such as your website and mobile applications.
People: Who are your tribe? Your products and services could be either mainstream or niche — defined in
such a way that there is a small section of the market that is truly passionate about what you produce or the
stories that you tell.
Understanding how the 5 Ps fit together often requires additional learning beyond what you can gather from a
quick internet search. You need a digital marketing course to jump-start your education.
