What Do Marketers Hope to Achieve on LinkedIn in 2018? [Infographic]

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What are your fellow marketers dreaming up in 2018? We gathered responses to get an idea of how content plans are shaping up for the coming year.

Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.

Content marketing experts Pawan Deshpande, CEO of Curata, and Jason Miller, Global Content Marketing Leader at LinkedIn, join together for this illuminating presentation on the state of content marketing. This can’t-miss presentation — which is based on Curata research, LinkedIn data, and Pawan and Jason’s expertise — explains: - Why 75 percent of marketers plan to boost content marketing spend in the next 12 months. - How you can prepare yourself for a content marketing job, a sector that has more than tripled in the past decade. - The 6 essential best practices — from strategy to execution to measurement — for creating content that delivers exceptional ROI.

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