DICS Innovative is a forward-thinking organization dedicated to pushing the boundaries of creativity and technology. Our mission is to empower businesses and individuals to harness innovation for growth and success. With a focus on cutting-edge solutions, we offer a diverse range of services that cater to various industries, including digital marketing, product development, and technology integration.

1. DIGITAL
MARKETING
At
DICS INNOVATIVES
Presented By : Bhavya Pathak

2. CEO Profile
What Is Digial Marketing
Digital marketing is the practice of
promoting products or services using digital
channels and technologies, such as
websites, social media, email, search
engines, and mobile apps, to connect with
consumers and drive engagement,
awareness, and sales.
Join Digital Marketing in Pitampur
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3. Key Channels
Overview
SEO: Get found on search engines.
Content Marketing: Share valuable blogs/videos.
Social Media: Engage audiences on social platforms.
Email Marketing: Nurture leads via email.
PPC Ads: Paid ads for quick traffic.
Affiliate Marketing: Partners promote products.
Influencer Marketing: Use influencers for reach.
Video Marketing: Promote with videos.
Mobile Marketing: Target mobile users.
CRO: Boost conversions on your site.

4. Components Of
Digital Marketing

5. Search Engine
Optimization
SEO (Search Engine Optimization) is the process of
improving a website’s visibility on search engines like
Google so it appears higher in search results when people
look for related keywords.
In short:
Goal: Get more organic (free) traffic from search
engines.
Key Elements:
• On-page SEO – Optimizing content, titles, keywords, and site
structure.
• Off-page SEO – Building backlinks and online authority.
• Technical SEO – Improving site speed, mobile-friendliness, and
crawlability.

6. Search Engine
Marketing
SEM (Search Engine Marketing) is a digital marketing
strategy focused on promoting websites by increasing
their visibility in search engine results through paid
advertising.
Key Components:
PPC Ads (Pay-Per-Click): Ads on platforms like Google Ads or
Bing Ads where you pay only when someone clicks.
Keyword Targeting: Choosing the right search terms to reach potential
customers.
Ad Copy & Landing Pages: Creating compelling ads and optimizing
landing pages for conversions.
Bid Management & Analytics: Controlling costs and measuring
performance (CTR, conversions, ROI).

7. Social Media Marketing
Social Media Marketing (SMM) is the use of social media
platforms to promote products, services, or brands and
connect with your target audience.
Goal: Build brand awareness, engage audiences, and drive
traffic or sales.
Key Activities:
Content Creation: Posts, stories, reels, videos, and graphics.
Paid Ads: Sponsored posts and ad campaigns for wider reach.
Community Engagement: Responding to comments, messages, and reviews.
Analytics & Optimization: Tracking engagement, reach, and conversions to improve
strategy.
Influencer Collaborations: Partnering with influencers to reach niche audiences.

8. Content Marketing is a strategic approach to creating and
sharing valuable, relevant, and consistent content to attract
and engage a clearly defined audience — with the ultimate
goal of driving profitable customer action.
Content Marketing
Goal: Build trust, educate audiences, generate leads, and boost sales.
Key Elements:
Content Creation: Blogs, videos, infographics, podcasts, eBooks, and
social media posts.
Content Distribution: Sharing content through websites, social media, email,
and SEO.
Audience Targeting: Creating content tailored to specific customer needs.
Analytics: Tracking engagement, conversions, and ROI to optimize content
strategy.

9. Email Marketing
Email Marketing is a digital marketing strategy that uses email to
connect with prospects and customers to promote products, share
information, or nurture relationships.
Goal: Build customer relationships, drive engagement, and boost sales.
Key Activities:
Email Campaigns: Sending newsletters, product updates, or
promotions.
utomated Sequences: Welcome emails, follow-ups, and drip campaigns.
Personalization: Tailoring emails based on user interests or
behavior.
Analytics: Tracking open rates, click-through rates (CTR), and
conversions.

10. CRM Marketing
CRM Marketing (Customer Relationship Management Marketing) is the
use of customer data and CRM software to build stronger relationships
with customers and create personalized marketing campaigns.
How It Works:
Data Collection: Store customer info like purchase history,
preferences, and behavior in a CRM system.
Segmentation: Group customers based on interests, location,
or activity.
Personalization: Send targeted emails, offers, or messages.
Automation: Automate follow-ups, reminders, and loyalty
programs.
Analytics: Track customer engagement, sales performance, and
campaign success.
Examples of CRM Tools:
Salesforce
HubSpot
Zoho CRM
Microsoft Dynamics 365

11. Influencer & Affiliate
Marketing
Influencer Marketing
Partnering with social media influencers or content creators
who have a dedicated audience to promote your product or
service.
Goal: Leverage the influencer’s credibility to build trust,
awareness, and sales.
Affiliate Marketing
A performance-based strategy where affiliates promote
your product through unique links and earn a commission
for every sale or lead generated.
Goal: Drive traffic and sales through third-party promoters at
a lower upfront cost.

12. Mobile Marketing
Mobile Marketing is a digital marketing strategy focused on
reaching customers on their mobile devices like smartphones and
tablets.
Goal: Engage users where they spend the most time — on mobile.
Key Channels:
SMS Marketing: Sending promotional texts or alerts.
Push Notifications: Messages from apps to drive
engagement.
In-App Advertising: Ads shown inside mobile apps.
Mobile-Friendly Websites: Ensuring a seamless user
experience.
Location-Based Marketing: Sending offers based on users’
locations.

13. Tools & Resource related Marketing
SEO (Search Engine Optimization)
Tools: Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog
Purpose: Keyword research, site audits, backlink analysis, rank tracking
Content Marketing
Tools: BuzzSumo, Grammarly, Canva, SurferSEO
Purpose: Content ideas, writing assistance, design, SEO optimization
Social Media Marketing
Tools: Hootsuite, Buffer, Sprout Social, Meta Business Suite
Purpose: Scheduling, analytics, social listening, ad management
Email Marketing
Tools: Mailchimp, HubSpot, ActiveCampaign, Sendinblue
Purpose: Campaign automation, list segmentation, A/B testing
PPC & Ads
Tools: Google Ads, Facebook Ads Manager, LinkedIn Ads, AdEspresso
Purpose: Paid ad campaigns, targeting, bid management, analytics
6. CRM & Marketing Automation

14. Why To Choose DICS ?
Industry Expert Trainer
Learn from seasoned professionals with
extensive experience in the field. Our
trainers are industry experts who bring real-
world insights and practical knowledge to
the classroom.
Flexible Learning Options
Choose from a variety of learning formats,
including online, in-person, and hybrid
classes. Our flexible options allow you to fit
education into your lifestyle, ensuring that
you can pursue your goals without
sacrificing other commitments.
Placement Assistance
Our comprehensive placement assistance
program is designed to connect you with top
employers in the industry. We provide
resume building, interview preparation, and
job search strategies to help you secure your
dream position.

15. Contact Us
DICS Computer Institute Pitampura
Where do you begin if you want to build technical skills? Well, you’ve landed on
the right place. We are one of the most well-known Delhi Institute of Computer
science, Delhi. Since 1994, We have provided more than 80000+ qualified
students across the nation along with various courses such as Web Designing &
Development, Multimedia & Animation, software engineering, E-Accounting and
Digital marketing etc.
• +91-9711079947
• dicsinnovatives@gmail.com
• 2nd floor, 20, 352, opp. Gulab Sweets,
Kapil Vihar, Pitam Pura, Delhi, 110034

16. YOU
THANK
www.dicsinnovatives.com