This document provides an overview of internet, social media, and mobile usage data from around the world in 2017. It includes statistics on total internet and social media users globally as well as by region. Key metrics covered are internet penetration rates, mobile phone and smartphone adoption rates, top social media platforms by active users, and growth in e-commerce sales. Regional reports were produced for areas including Southeast Asia, Central Asia, and Western Europe.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Cultural Strategy: How to Target Millennials in Southeast AsiaMichelle Wonderland
With an estimated $6bn disposable income by 2020, Southeast Asia Millennials form the largest growing market for brands seeking growth opportunities. In this presentation, find hacks, tips for content strategy and marketing campaigns, and useful tools to help uncover data, behavior, and statistical analysis for ideation, create marketing campaigns and product prototypes with an emphasis on alcohol consumption in Southeast Asia, with Thailand-specific key points.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
The continued rise of visually orientated social networks, the dominance of Middle East social media by Facebook and the wider Facebook family, and continued tensions between telecoms providers and services which allow free internet calls, are all charted in a new report from the journalist and academic Damian Radcliffe. The study offers an up-to-date analysis of how people across the Middle East use social media.
This is Damian Radcliffe’s fifth annual study on the state of social media in the Middle East and North Africa (MENA), following previous publications covering developments in 2012, 2013, 2014 and 2015.
We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct...We Are Social Singapore
The document provides an overview of social media, internet, and mobile phone usage in Laos as of late 2012. It notes that Laos has a population of around 6.6 million people, with 8% using the internet and 4% on social media. Mobile phone penetration is much higher at 83%. Facebook is the most popular social network in Laos, with over 268,000 users, though this only represents 4% of the population. Mobile phones are the primary way Laotians access the internet, with 95% being mobile-only users and just 0.5% having broadband subscriptions.
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Cultural Strategy: How to Target Millennials in Southeast AsiaMichelle Wonderland
With an estimated $6bn disposable income by 2020, Southeast Asia Millennials form the largest growing market for brands seeking growth opportunities. In this presentation, find hacks, tips for content strategy and marketing campaigns, and useful tools to help uncover data, behavior, and statistical analysis for ideation, create marketing campaigns and product prototypes with an emphasis on alcohol consumption in Southeast Asia, with Thailand-specific key points.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
The continued rise of visually orientated social networks, the dominance of Middle East social media by Facebook and the wider Facebook family, and continued tensions between telecoms providers and services which allow free internet calls, are all charted in a new report from the journalist and academic Damian Radcliffe. The study offers an up-to-date analysis of how people across the Middle East use social media.
This is Damian Radcliffe’s fifth annual study on the state of social media in the Middle East and North Africa (MENA), following previous publications covering developments in 2012, 2013, 2014 and 2015.
We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct...We Are Social Singapore
The document provides an overview of social media, internet, and mobile phone usage in Laos as of late 2012. It notes that Laos has a population of around 6.6 million people, with 8% using the internet and 4% on social media. Mobile phone penetration is much higher at 83%. Facebook is the most popular social network in Laos, with over 268,000 users, though this only represents 4% of the population. Mobile phones are the primary way Laotians access the internet, with 95% being mobile-only users and just 0.5% having broadband subscriptions.
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
This document discusses digital trends for 2011 and how they are changing consumer behaviors and purchase journeys. It notes that mobile devices are becoming the primary way people access the internet, social networks now influence online and offline purchases, and content is fragmenting across various digital platforms. The trends are pushing brands to adopt a more open approach where they foster online communities, engage in dialogue with consumers, and co-create brands with them.
This document summarizes internet usage statistics in India. It notes that India has over 200 million internet users, with 68 million in rural India. While internet penetration is growing, only around 30% of rural internet users are comfortable accessing the internet in English. Most Indian internet users prefer social media and messaging platforms like Facebook and WhatsApp to access the internet.
This document is an introduction to the 2017 Digital Yearbook, which provides data on internet, social media, and mobile usage for 239 countries. Some key points covered are:
- More than half the world's population is now online, with over 3.75 billion internet users globally.
- The yearbook contains data for every country, as well as more detailed regional reports covering topics like usage trends.
- Links are provided to access the full suite of reports containing statistics and country profiles.
Digital Snapshot è una raccolta di dati e statistiche relative allo scenario social, digital e mobile globale (utenti internet, account social media attivi e utilizzo di dispositivi mobile).
Per maggiori approfondimenti puoi visitare http://wearesocial.it/
Social Media Landscape of Aruba - Key Facebook Stats Feb 2016Edward Erasmus
Here's an updated presentation containing some interesting Facebook user stats for Aruba (February 2016). The info can be used for research, educational or for social media marketing purposes. Comments and questions are welcome.
Outbound Chinese Tourism and Consumption Trendsdigitalinasia
Along with rising levels of income, travel has become a key indicator of quality of life for the country's rising
affluent population with more and more Chinese traveling overseas for their vacations. According to statistics
from the China National Tourism Administration, Chinese tourists traveled overseas on 131 million occasions
in 2017, an increase of 7.0% from the previous year. Data from the International Association of Tour Managers
shows that overseas travel[1] spending by Chinese tourists reached USD 261.1 billion in 2016, an increase of 4.5%
year-on-year, and ranking first worldwide.
What do Chinese tourists buy when they travel overseas? What role do mobile payments play in these overseas
transactions? What are the drivers and barriers for Chinese tourists to use mobile payments while traveling
overseas? In which travel scenarios have mobile payments been widely adopted? If overseas merchants adopt
Chinese mobile payment brands, will it boost Chinese tourists' spending? This report attempts to answer these
questions.
The Outbound Chinese Tourism and Consumption Trends: 2017 Survey, jointly issued by Nielsen and Alipay, provides
an in-depth analysis of current consumption and payment behaviors of outbound Chinese tourists travelling
overseas and assesses future trends. Specifically, this analysis focuses on the usage of mobile payment platforms
by Chinese tourists. Alipay, an icon of cashless lifestyle in China, is the focus of a case study discussing the
influence of mobile payment platforms on Chinese tourists' spending patterns overseas.
The respondents to this survey include both Chinese and non-Chinese tourists who have traveled overseas in
the past year and are also planning to travel abroad within the next year. The respondents are aged 20 to 50,
and are segmented hereinafter into the generational conventions used in the Chinese context: the "post-70s"
generation (people born between 1970 and 1979), the "post-80s" (between '80 and '89), and the "post-90s" (those
born between '90 and '99). 2,009 of the Chinese respondents interviewed online by Nielsen come from China's
first-, second- and third-tier cities[2]. The 613 non-Chinese tourists traveling overseas[3] surveyed include 201
people from the United States, 111 from the United Kingdom, 100 from France, 100 from South Korea, and 101
from Japan. In-depth, face-to-face interviews were also conducted with 12 respondents who had returned to their
hometowns of Shanghai and Chengdu after their overseas travels.
An extensive survey of consumers by JWT to identify the opportunities and challenges that lie ahead for brands when the ASEAN Economic Community (AEC) comes into effect in 2015.
The survey explores the sense of regional identity that exists among ASEAN consumers, the level of awareness, and expectations, of the AEC, attitudes towards brands made in ASEAN, and awareness of popular culture and media personalities from Southeast Asian countries other than their own.
See original report at:
http://www.jwt.com/en/work/singapore/singapore/aseanconsumerandtheaec/
eMarketer Webinar: Demographics in Canada—Age-based Digital BehaviorseMarketer
Join eMarketer as we provide insights into shifting and established digital trends among kids, teenagers, millennials, Generation X, baby boomers and seniors in Canada.
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social's Guide to Social, Digital and Mobile in Bangladesh, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bangladesh. You can find more of these Asia reports at http://wearesocial.sg
The document provides statistics on digital indicators in Yemen such as internet users, social media users, mobile connections, and mobile social media users as of January 2018. It also includes year-over-year changes in these indicators from January 2017 to January 2018 and breakdowns by gender. Additional data shown includes population demographics, economic indicators, top websites and search queries, and metrics on connectivity and financial inclusion. The document is a snapshot of key digital statistics for Yemen.
Digital media space in nigeria may 2014dapo ladipo
Nigeria has a large and growing digital media space, with over 167 million mobile connections as of 2014 and mobile internet access dominating over desktop. Social media platforms like Facebook and Twitter are widely used, with the top brands on Facebook including Guinness and GT Bank and the top Twitter accounts being media outlets. Mobile phones are the primary device for internet access, with basic Nokia phones being most common.
We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in India. You can find more of these Asia reports at http://wearesocial.sg
Digital 2019 Indonesia (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
A Snapshot of Social Media in Russia and Ukraine 2011John Bell
Vkontakte is the dominant social network in Russia, particularly popular among teenagers for sharing free music and videos. While seen as a source of national pride, more "global Russians" prefer Facebook to connect internationally. Vkontakte is growing rapidly across Russia in line with increasing internet penetration. Yandex is the leading search engine, while Mail.ru and Odnoklassniki are other prominent social sites. Mobile internet use is growing significantly. Most Russian users spend time on information and entertainment online, while social networks and blogs are also very popular.
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg
Social Media in the Middle East: The story of 2015Damian Radcliffe
Fourth annual report on the state of social media in the Middle East and North Africa. The report looks at data from a wide variety of public sources to identify trends in usage, controversies and wider developments across Facebook, WhatsApp, Instagram, Twitter, Snapchat and other networks.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview of internet, social media, and mobile usage trends throughout Asia in 2017. It analyzes data on key metrics like internet penetration rates, social media usage, and mobile connectivity in 8 different Asian regions and countries including China, Japan, South Korea, and others. The document also compares year-over-year growth rates for different platforms and devices. In addition, it provides perspective on emerging digital trends in 2017 like the growing importance of social discovery and rise of social commerce.
This document discusses digital trends for 2011 and how they are changing consumer behaviors and purchase journeys. It notes that mobile devices are becoming the primary way people access the internet, social networks now influence online and offline purchases, and content is fragmenting across various digital platforms. The trends are pushing brands to adopt a more open approach where they foster online communities, engage in dialogue with consumers, and co-create brands with them.
This document summarizes internet usage statistics in India. It notes that India has over 200 million internet users, with 68 million in rural India. While internet penetration is growing, only around 30% of rural internet users are comfortable accessing the internet in English. Most Indian internet users prefer social media and messaging platforms like Facebook and WhatsApp to access the internet.
This document is an introduction to the 2017 Digital Yearbook, which provides data on internet, social media, and mobile usage for 239 countries. Some key points covered are:
- More than half the world's population is now online, with over 3.75 billion internet users globally.
- The yearbook contains data for every country, as well as more detailed regional reports covering topics like usage trends.
- Links are provided to access the full suite of reports containing statistics and country profiles.
Digital Snapshot è una raccolta di dati e statistiche relative allo scenario social, digital e mobile globale (utenti internet, account social media attivi e utilizzo di dispositivi mobile).
Per maggiori approfondimenti puoi visitare http://wearesocial.it/
Social Media Landscape of Aruba - Key Facebook Stats Feb 2016Edward Erasmus
Here's an updated presentation containing some interesting Facebook user stats for Aruba (February 2016). The info can be used for research, educational or for social media marketing purposes. Comments and questions are welcome.
Outbound Chinese Tourism and Consumption Trendsdigitalinasia
Along with rising levels of income, travel has become a key indicator of quality of life for the country's rising
affluent population with more and more Chinese traveling overseas for their vacations. According to statistics
from the China National Tourism Administration, Chinese tourists traveled overseas on 131 million occasions
in 2017, an increase of 7.0% from the previous year. Data from the International Association of Tour Managers
shows that overseas travel[1] spending by Chinese tourists reached USD 261.1 billion in 2016, an increase of 4.5%
year-on-year, and ranking first worldwide.
What do Chinese tourists buy when they travel overseas? What role do mobile payments play in these overseas
transactions? What are the drivers and barriers for Chinese tourists to use mobile payments while traveling
overseas? In which travel scenarios have mobile payments been widely adopted? If overseas merchants adopt
Chinese mobile payment brands, will it boost Chinese tourists' spending? This report attempts to answer these
questions.
The Outbound Chinese Tourism and Consumption Trends: 2017 Survey, jointly issued by Nielsen and Alipay, provides
an in-depth analysis of current consumption and payment behaviors of outbound Chinese tourists travelling
overseas and assesses future trends. Specifically, this analysis focuses on the usage of mobile payment platforms
by Chinese tourists. Alipay, an icon of cashless lifestyle in China, is the focus of a case study discussing the
influence of mobile payment platforms on Chinese tourists' spending patterns overseas.
The respondents to this survey include both Chinese and non-Chinese tourists who have traveled overseas in
the past year and are also planning to travel abroad within the next year. The respondents are aged 20 to 50,
and are segmented hereinafter into the generational conventions used in the Chinese context: the "post-70s"
generation (people born between 1970 and 1979), the "post-80s" (between '80 and '89), and the "post-90s" (those
born between '90 and '99). 2,009 of the Chinese respondents interviewed online by Nielsen come from China's
first-, second- and third-tier cities[2]. The 613 non-Chinese tourists traveling overseas[3] surveyed include 201
people from the United States, 111 from the United Kingdom, 100 from France, 100 from South Korea, and 101
from Japan. In-depth, face-to-face interviews were also conducted with 12 respondents who had returned to their
hometowns of Shanghai and Chengdu after their overseas travels.
An extensive survey of consumers by JWT to identify the opportunities and challenges that lie ahead for brands when the ASEAN Economic Community (AEC) comes into effect in 2015.
The survey explores the sense of regional identity that exists among ASEAN consumers, the level of awareness, and expectations, of the AEC, attitudes towards brands made in ASEAN, and awareness of popular culture and media personalities from Southeast Asian countries other than their own.
See original report at:
http://www.jwt.com/en/work/singapore/singapore/aseanconsumerandtheaec/
eMarketer Webinar: Demographics in Canada—Age-based Digital BehaviorseMarketer
Join eMarketer as we provide insights into shifting and established digital trends among kids, teenagers, millennials, Generation X, baby boomers and seniors in Canada.
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social's Guide to Social, Digital and Mobile in Bangladesh, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bangladesh. You can find more of these Asia reports at http://wearesocial.sg
The document provides statistics on digital indicators in Yemen such as internet users, social media users, mobile connections, and mobile social media users as of January 2018. It also includes year-over-year changes in these indicators from January 2017 to January 2018 and breakdowns by gender. Additional data shown includes population demographics, economic indicators, top websites and search queries, and metrics on connectivity and financial inclusion. The document is a snapshot of key digital statistics for Yemen.
Digital media space in nigeria may 2014dapo ladipo
Nigeria has a large and growing digital media space, with over 167 million mobile connections as of 2014 and mobile internet access dominating over desktop. Social media platforms like Facebook and Twitter are widely used, with the top brands on Facebook including Guinness and GT Bank and the top Twitter accounts being media outlets. Mobile phones are the primary device for internet access, with basic Nokia phones being most common.
We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in India. You can find more of these Asia reports at http://wearesocial.sg
Digital 2019 Indonesia (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
A Snapshot of Social Media in Russia and Ukraine 2011John Bell
Vkontakte is the dominant social network in Russia, particularly popular among teenagers for sharing free music and videos. While seen as a source of national pride, more "global Russians" prefer Facebook to connect internationally. Vkontakte is growing rapidly across Russia in line with increasing internet penetration. Yandex is the leading search engine, while Mail.ru and Odnoklassniki are other prominent social sites. Mobile internet use is growing significantly. Most Russian users spend time on information and entertainment online, while social networks and blogs are also very popular.
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg
Social Media in the Middle East: The story of 2015Damian Radcliffe
Fourth annual report on the state of social media in the Middle East and North Africa. The report looks at data from a wide variety of public sources to identify trends in usage, controversies and wider developments across Facebook, WhatsApp, Instagram, Twitter, Snapchat and other networks.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview of internet, social media, and mobile usage trends throughout Asia in 2017. It analyzes data on key metrics like internet penetration rates, social media usage, and mobile connectivity in 8 different Asian regions and countries including China, Japan, South Korea, and others. The document also compares year-over-year growth rates for different platforms and devices. In addition, it provides perspective on emerging digital trends in 2017 like the growing importance of social discovery and rise of social commerce.
This document provides an overview of internet, social media, and mobile use in Central Asia based on a 2017 study. It covers five Central Asian countries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The document also includes information on digital trends in other world regions for comparative purposes. Key metrics covered include internet and social media penetration rates, device usage, and mobile connectivity.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Digital in APAC in 2017 - IDUAI Special ReportKepios
A special version of Kepios's Digital in APAC in 2017 report, published in collaboration with UNESCO for the International Day for Universal Access to Information.
The latest numbers for internet, social media and mobile use around Asia-Pacific in 2017. Read the full analysis of these numbers at http://kepios.com/blog/apac2017
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview and summary of internet, social media, and mobile use in the Caribbean region. It includes statistics on internet and social media penetration across 27 countries in the Caribbean, lists the countries covered in the report, and shows their rankings by internet users. The summary also notes that the document is part of a larger 2017 Global Digital Report that covers internet trends in regions worldwide.
Digital Marketing Statistics by WeAreSocialAmar Shah
This document is an introduction to the 2017 Digital Yearbook, which provides data on internet, social media, and mobile usage for 239 countries. Some key points covered are:
- More than half the world's population is now online, with over 3.75 billion internet users globally.
- The yearbook contains data for each of the 239 countries as well as more detailed regional reports.
- Links are provided to access the additional reports containing further country-level data.
- Contact information is given for anyone wanting to discuss the statistics and their implications.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
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How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
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* Step-by-step implementation guide
* Live demos with code snippets
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Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
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Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
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UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
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Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
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I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
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3. 3
COUNTRIES COVERED IN DETAIL IN THIS REPORT
01 BRUNEI DARUSSALAM 05 MALAYSIA 09 THAILAND
02 CAMBODIA 06 MYANMAR 10 TIMOR-LESTE
03 INDONESIA 07 PHILIPPINES 11 VIETNAM
04 LAOS 08 SINGAPORE
9
5
4
10
7
8
1
6
2
3
11
4. 4
ASIAN COUNTRIES BY REGIONAL REPORT
WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA EASTERN ASIA
ARMENIA KAZAKHSTAN AFGHANISTAN BRUNEI DARUSSALAM CHINA
AZERBAIJAN KYRGYZSTAN BANGLADESH CAMBODIA HONG KONG
BAHRAIN TAJIKISTAN BHUTAN INDONESIA JAPAN
CYPRUS TURKMENISTAN INDIA LAOS MACAU
GEORGIA UZBEKISTAN IRAN MALAYSIA MONGOLIA
IRAQ MALDIVES MYANMAR NORTH KOREA
ISRAEL NEPAL PHILIPPINES SOUTH KOREA
JORDAN PAKISTAN SINGAPORE TAIWAN
KUWAIT SRI LANKA THAILAND
LEBANON TIMOR-LESTE
OMAN VIETNAM
PALESTINE
QATAR
SAUDI ARABIA
SYRIA
TURKEY
UNITED ARAB EMIRATES
YEMEN
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA
5. 5
2017 GLOBAL
OVERVIEW
2017 DIGITAL
YEARBOOK
NORTHERN
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
THE
CARIBBEAN
WESTERN
EUROPE
NORTHERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
EASTERN
AFRICA
SOUTHERN
AFRICA
WESTERN
ASIA
CENTRAL
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
SOUTHEAST
ASIA
ANZ &
PACIFIC
EASTERN
EUROPE
CLICK THE COVER IMAGES BELOW TO ACCESS THE FULL SET
OF RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE
1
2017 DIGITAL YEARBOOK
INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
THE CARIBBEAN
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTH AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
ANZ & PACIFIC
1
DIGITAL IN 2017
GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA
7. 7
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTJAN
2017 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS
7.476 3.773 2.789 4.917 2.549
54% 50% 37% 66% 34%
8. 8
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE FEB 2016 SINCE JAN 2016
JAN
2017
ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+10% +21% +5% +30%
+354 MILLION +482 MILLION +222 MILLION +581 MILLION
9. 9
DIGITAL USER DISTRIBUTION BY REGIONJAN
2017 EACH REGION’S SHARE OF THE WORLD’S POPULATION, GLOBAL INTERNET AND SOCIAL MEDIA USERS, AND GLOBAL MOBILE CONNECTIONS
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
5% 8%
8% 5%
3% 4%
3% 3%
6% 9%
7% 7%
6% 8%
9% 7%
3% 3%
4% 4%
16% 6%
10% 13%
6% 7%
8% 8%
1% <1%
1% 1%
22% 33%
24% 22%
24% 9%
16% 19%
9% 11%
9% 11%
1% 1%
1% 1%
NORTH AMERICA
CENTRAL AMERICA
WEST EUROPE
MIDDLE EAST
AFRICA
EAST EUROPE
CENTRAL ASIA
SOUTH ASIA
EAST ASIA
SOUTHEAST ASIA
OCEANIA
SOUTH AMERICA
SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK;
SOCIAL MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIAL ANALYSIS
AND EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
10. 10
JAN
2017
GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE.
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
BILLION BILLION
3.773 50% 3.448 46%
12. 12
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
2.789 37% 2.549 34%
13. 13
ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN
2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017.
*NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
DATA CORRECT TO:
27 JANUARY 2017
1,871
1,000
1,000
1,000
877
846
632
600
550
317
300
300
300
297
217
150
122
106
100
100
100
90
49
FACEBOOK
FB MESSENGER
WHATSAPP
YOUTUBE
QQ
WECHAT
QZONE
INSTAGRAM
TUMBLR*
TWITTER
BAIDU TIEBA*
SKYPE
SNAPCHAT**
SINA WEIBO
LINE
PINTEREST
YY
LINKEDIN
BBM*
TELEGRAM
VIBER*
VKONTAKTE
KAKAOTALK
14. 14
TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)*
CONNECTIONS
USED ON SMART-
PHONE DEVICES
SHARE OF SMART-
PHONE CONNECTIONS
vs. TOTAL CONNECTIONS
CONNECTIONS
USED ON FEATURE-
PHONE DEVICES
JAN
2017
MOBILE CONNECTIONS BY DEVICEBASED ON GLOBAL SMARTPHONE CONNECTIONS COMPARED TO TOTAL GLOBAL MOBILE CONNECTIONS
SHARE OF FEATURE-
PHONE CONNECTIONS
vs. TOTAL CONNECTIONS
BILLION BILLION BILLION
SOURCES: GSMA INTELLIGENCE, Q4 2016 & Q1 2017; ERICSSON MOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTAL GLOBAL CONNECTIONS
INCLUDE APPROXIMATELY 250 MILLION MOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES.
8.05 4.42 55% 3.38 42%
15. 15
JAN
2017
GLOBAL E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
BILLION TRILLION
TOTAL VALUE OF
GLOBAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
SOURCES: EXTRAPOLATED FROM STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017; AND DATA
FROM EMARKETER. NOTE: PENETRATION FIGURES REPRESENT PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE.
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
1.61 22% $1.915 $1,189
16. 16
HOOTSUITE’S PERSPECTIVE: 2017 TRENDS
Social catches up with search for discovery. Search is still king for helping consumers research and
evaluate products and services, but social is starting to rival search for discovery, especially among younger
buyers.
Social commerce shows new promise. Social commerce has been hyped before. However, adoption in
APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour
on social.
Dark social rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical
for marketers to understand, as if you only track social traffic with traditional web analytics, you’re
drastically underreporting the value that social delivers to your business.
Video ignites social advertising. Last year, we saw the domination of social video. The next evolution
is to combine the emotional power of social video with the scale and reach of social advertising.
Organisations turn to connected workforces. Organisations are increasingly investing in the online reach
and customer influence of their workforces with employee advocacy, social selling, and digital skills training.
Click here to download our 2017 Social Media Trends Toolkit to
align your 2017 social strategy with the year’s top social network trends.
17. 17
DIGITAL IN 2017: WE ARE SOCIAL’S ANALYSIS
With more than half of the world’s population now online, including billions of people using social
platforms, it’s clear that digital and social should be a central part of every brand’s toolkit. The top
marketing priority now is to integrate digital marketing and social thinking into everything that
our brands do, from products and services, to creating more compelling digital communication,
and even finding new pricing, distribution, and innovation strategies that take full advantage of
our ever-more connected world. Marketers should explore:
Contextual reach: which websites, platforms, apps, and connected services do your
audiences use? Which have the greatest relevance to your brand and its activities?
Engagement: what motivates your audiences to use these digital properties? How can
you use content to inform, educate, or entertain them in ways that will add value to
their lives?
Conversion: how can you take advantage of opportunities like e-commerce and social
selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s
benefits wherever and whenever they want?
18. 18
CLICK HERE TO READ OUR FULL GLOBAL OVERVIEW REPORT,
TOGETHER WITH OUR IN-DEPTH ANALYSIS AND INSIGHTS
1
DIGITAL IN 2017
GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
21. 21
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
BRUNEI DARUSSALAM
431.7 370.0 370.0 515.8 330.0
76% 86% 86% 119% 76%
22. 22
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+16% +37% -1% +32%
+51 THOUSAND +100 THOUSAND -5 THOUSAND +80 THOUSAND
24. 24
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
370.0 89% 51% 44% 56%
THOUSAND
25. 25
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
515.8 119% 83% 17% 57%
THOUSAND
27. 27
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
CAMBODIA
15.95 7.16 4.90 27.60 4.40
21% 45% 31% 173% 28%
28. 28
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+43% +44% +6% +52%
+2 MILLION +2 MILLION +2 MILLION +2 MILLION
30. 30
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
4.90 90% 57% 40% 60%
MILLION
31. 31
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
27.60 173% 94% 6% 45%
MILLION
33. 33
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
INDONESIA
262.0 132.7 106.0 371.4 92.0
55% 51% 40% 142% 35%
34. 34
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+51% +34% +14% +39%
+45 MILLION +27 MILLION +45 MILLION +26 MILLION
35. 35
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
91% 47% 21% 5%
92% 2% 1% 2%
36. 36
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
8H 44M 3H 55M 3H 16M 2H 23M
37. 37
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
JAN
2017
INTERNET USEBASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
MILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
132.7 51% 123.3 47%
38. 38
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2017
INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
MILLION MILLIONMILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
132.7 57.6 53.2 42.4
39. 39
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
FREQUENCY OF INTERNET USEHOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
77% 12% 7% 3%
40. 40
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
INTERNET CONNECTIONS: SPEED & DEVICESAVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
6,398 10,899 7% 10% 70%
42. 42
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
WEEKLY ONLINE ACTIVITIES BY DEVICESURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
14% 62% 32% 9% 6%
7% 16% 12% 3% 2%
1% 6% 2% 1% 0%
43. 43
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
LESS THAN ONCE A MONTH
JAN
2017
FREQUENCY OF WATCHING ONLINE VIDEOHOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
11% 22% 23% 15% 29%
44. 44
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
HOW INTERNET USERS WATCH TELEVISIONCOMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
86% 6% 7% 6% 6%
45. 45
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
MILLION MILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
106.0 40% 92.0 35%
46. 46
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
106.0 87% 41% 42% 58%
47. 47
JAN
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSSURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
49%
48%
39%
38%
38%
36%
31%
30%
28%
26%
22%
21%
YOUTUBE
FACEBOOK
INSTAGRAM
TWITTER
WHATSAPP
GOOGLE+
FB MESSENGER
LINE
LINKEDIN
BBM*
PINTEREST
WECHAT
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION.
PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
*NOTE: DATA FOR BBM USAGE IS COLLECTED VIA A DIFFERENT QUESTION VERSUS OTHER PLATFORMS, SO RESULTS MAY NOT BE DIRECTLY COMPARABLE.
48. 48
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF FACEBOOK USERSBREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS
JAN
2017
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
8.9
17.7
11.9
4.3
1.4
0.3 0.4
9.1
22.3
18.7
6.8
2.1
0.5
1.6
106,000,000 42% 58%
18,000,000 8% 9%
40,010,000 17% 21%
30,600,000 11% 18%
11,080,000 4% 6%
3,520,000 1% 2%
840,000 0% 0%
1,920,000 0% 1%
49. 49
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
173.6 66% 371.4 142% 2.14
50. 50
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
371.4 142% 98% 2% 46%
51. 51
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
GSMA MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
53.85 40.41 68.55 68.96 44.02
52. 52
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
JAN
2017
MOBILE ACTIVITIESSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
44% 50% 42% 33% 39%
53. 53
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
JAN
2017
E-COMMERCE ACTIVITIES IN PAST 30 DAYSSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
48% 46% 41% 34% 33%
54. 54
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
TOTAL VALUE OF
NATIONAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
JAN
2017
E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
MILLION BILLION
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
24.74 9% $5.6 $228
56. 56
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
LAOS
6.98 1.80 1.80 5.95 1.50
34% 26% 26% 85% 21%
57. 57
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+83% +84% +18% +81%
+814 THOUSAND +820 THOUSAND +927 THOUSAND +670 THOUSAND
59. 59
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
1.80 83% 53% 43% 57%
MILLION
60. 60
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
5.95 85% 97% 3% 35%
MILLION
62. 62
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
MALAYSIA
30.96 22.00 22.00 42.93 20.00
76% 71% 71% 139% 65%
63. 63
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+7% +22% -1% +25%
+1 MILLION +4 MILLION -496 THOUSAND +4 MILLION
64. 64
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
97% 81% 37% 14%
92% 3% [N/A] 3%
65. 65
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
8H 31M 3H 43M 3H 19M 2H 04M
66. 66
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
JAN
2017
INTERNET USEBASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
MILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
22.00 71% 21.21 69%
67. 67
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2017
INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
MILLION MILLIONMILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
21.09 22.00 21.09 12.10
68. 68
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
FREQUENCY OF INTERNET USEHOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
88% 9% 2% <1%
69. 69
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
INTERNET CONNECTIONS: SPEED & DEVICESAVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
7,471 3,516 6% 19% 71%
71. 71
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
WEEKLY ONLINE ACTIVITIES BY DEVICESURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
27% 82% 53% 20% 22%
12% 26% 19% 6% 9%
5% 10% 7% 2% 3%
72. 72
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
LESS THAN ONCE A MONTH
JAN
2017
FREQUENCY OF WATCHING ONLINE VIDEOHOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
33% 37% 16% 5% 10%
73. 73
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
HOW INTERNET USERS WATCH TELEVISIONCOMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
97% 11% 5% 8% 12%
74. 74
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
MILLION MILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
22.00 71% 20.00 65%
75. 75
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
22.00 91% 64% 44% 56%
76. 76
JAN
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSSURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
68%
67%
60%
47%
45%
42%
41%
41%
30%
26%
25%
23%
YOUTUBE
FACEBOOK
WHATSAPP
INSTAGRAM
FB MESSENGER
WECHAT
GOOGLE+
TWITTER
LINKEDIN
PINTEREST
LINE
TUMBLR
77. 77
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF FACEBOOK USERSBREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS
JAN
2017
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
0.6
2.7
3.2
1.7
0.9
0.4
0.1
0.7
3.7
4.2
2.1
1.1
0.5
0.2
22,000,000 44% 56%
1,260,000 3% 3%
6,460,000 12% 17%
7,370,000 14% 19%
3,820,000 8% 9%
1,960,000 4% 5%
830,000 2% 2%
320,000 0% 1%
78. 78
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
23.13 75% 42.93 139% 1.86
79. 79
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
42.93 139% 76% 24% 75%
80. 80
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
GSMA MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
65.37 53.11 72.76 74.14 63.74
81. 81
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
JAN
2017
MOBILE ACTIVITIESSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
63% 70% 55% 47% 53%
82. 82
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
JAN
2017
E-COMMERCE ACTIVITIES IN PAST 30 DAYSSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
64% 62% 52% 40% 38%
83. 83
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
TOTAL VALUE OF
NATIONAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
JAN
2017
E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
MILLION BILLION
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
13.98 45% $0.9 $64
85. 85
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
MYANMAR
54.60 14.00 14.00 50.56 13.00
35% 26% 26% 93% 24%
86. 86
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+97% +84% +38% +106%
+7 MILLION +6 MILLION +14 MILLION +7 MILLION
88. 88
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
14.00 93% 49% 36% 64%
MILLION
89. 89
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
50.56 93% 99% 1% 55%
MILLION
91. 91
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
THE PHILIPPINES
103.0 60.0 60.0 129.4 54.0
44% 58% 58% 126% 52%
92. 92
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+27% +25% +9% +32%
+13 MILLION +12 MILLION +10 MILLION +13 MILLION
93. 93
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
88% 61% 39% 25%
91% 12% 6% 5%
94. 94
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
9H 00M 3H 36M 4H 17M 2H 30M
95. 95
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
JAN
2017
INTERNET USEBASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
MILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
60.0 58% 52.2 51%
96. 96
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2017
INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
MILLION MILLIONMILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
54.0 41.9 44.5 39.2
97. 97
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
FREQUENCY OF INTERNET USEHOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
56% 23% 13% 8%
98. 98
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
INTERNET CONNECTIONS: SPEED & DEVICESAVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
4,196 13,881 16% 21% 41%
100. 100
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
WEEKLY ONLINE ACTIVITIES BY DEVICESURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
17% 47% 21% 4% 15%
12% 21% 11% 3% 10%
9% 18% 10% 3% 7%
101. 101
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
LESS THAN ONCE A MONTH
JAN
2017
FREQUENCY OF WATCHING ONLINE VIDEOHOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
28% 21% 19% 17% 14%
102. 102
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
HOW INTERNET USERS WATCH TELEVISIONCOMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
91% 17% 14% 16% 22%
103. 103
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
MILLION MILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
60.0 58% 54.0 52%
104. 104
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
60.0 90% 42% 53% 47%
105. 105
JAN
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSSURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
57%
56%
46%
35%
34%
34%
32%
25%
24%
23%
18%
18%
FACEBOOK
YOUTUBE
FB MESSENGER
TWITTER
GOOGLE+
INSTAGRAM
SKYPE
LINKEDIN
VIBER
PINTEREST
WECHAT
TUMBLR
106. 106
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF FACEBOOK USERSBREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS
JAN
2017
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
4.8
10.9
8.4
4.1
2.2
1.1
0.5
4.0
9.9
7.9
3.6
1.4
0.7 0.5
60,000,000 53% 47%
8,800,000 8% 7%
20,720,000 18% 16%
16,350,000 14% 13%
7,680,000 7% 6%
3,610,000 4% 2%
1,810,000 2% 1%
1,020,000 1% 1%
107. 107
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
77.5 75% 129.4 126% 1.67
108. 108
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
129.4 126% 96% 4% 52%
109. 109
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
GSMA MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
59.17 49.22 62.64 75.56 52.62
110. 110
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
JAN
2017
MOBILE ACTIVITIESSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
50% 57% 47% 30% 39%
111. 111
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
JAN
2017
E-COMMERCE ACTIVITIES IN PAST 30 DAYSSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
51% 50% 38% 29% 26%
112. 112
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
TOTAL VALUE OF
NATIONAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
JAN
2017
E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
MILLION BILLION
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
30.34 29% $1.0 $33
114. 114
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SINGAPORE
5.74 4.71 4.40 8.44 4.00
100% 82% 77% 147% 70%
115. 115
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+1% +22% +3% +21%
+60 THOUSAND +800 THOUSAND +223 THOUSAND +700 THOUSAND
116. 116
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
95% 91% 70% 41%
86% 14% 1% 3%
117. 117
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
6H 41M 2H 21M 2H 07M 1H 33M
118. 118
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
JAN
2017
INTERNET USEBASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
MILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
4.71 82% 4.46 78%
119. 119
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2017
INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
MILLION MILLIONMILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
4.70 4.71 4.70 4.50
120. 120
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
FREQUENCY OF INTERNET USEHOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
91% 7% 2% <1%
121. 121
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
INTERNET CONNECTIONS: SPEED & DEVICESAVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
18,159 8,521 8% 55% 34%
123. 123
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
WEEKLY ONLINE ACTIVITIES BY DEVICESURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
71% 71% 74% 36% 28%
53% 43% 56% 28% 22%
24% 25% 30% 15% 11%
124. 124
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
LESS THAN ONCE A MONTH
JAN
2017
FREQUENCY OF WATCHING ONLINE VIDEOHOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
54% 25% 5% 1% 15%
125. 125
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
HOW INTERNET USERS WATCH TELEVISIONCOMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
81% 14% 20% 20% 15%
126. 126
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
MILLION MILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
4.40 77% 4.00 70%
127. 127
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
4.40 91% 64% 47% 53%
128. 128
JAN
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSSURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
75%
72%
67%
43%
42%
33%
32%
30%
28%
26%
23%
22%
YOUTUBE
FACEBOOK
WHATSAPP
INSTAGRAM
FB MESSENGER
TWITTER
LINKEDIN
GOOGLE+
WECHAT
SKYPE
LINE
PINTEREST
129. 129
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF FACEBOOK USERSBREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN THOUSANDS
JAN
2017
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE THOUSAND. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
60
380
690
460
260
160
80
50
430
840
500
270
160
90
4,400,000 47% 53%
110,000 1% 1%
810,000 9% 10%
1,530,000 16% 19%
960,000 10% 11%
530,000 6% 6%
320,000 4% 4%
170,000 2% 2%
130. 130
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
4.89 85% 8.44 147% 1.73
131. 131
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
8.44 147% 41% 59% 99%
132. 132
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
GSMA MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
80.85 76.43 75.48 85.70 86.43
133. 133
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
JAN
2017
MOBILE ACTIVITIESSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
71% 79% 58% 49% 63%
134. 134
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
JAN
2017
E-COMMERCE ACTIVITIES IN PAST 30 DAYSSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
74% 71% 60% 49% 40%
135. 135
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
TOTAL VALUE OF
NATIONAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
JAN
2017
E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
MILLION BILLION
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
2.90 51% $3.0 $1,022
137. 137
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
THAILAND
68.22 46.00 46.00 90.94 42.00
52% 67% 67% 133% 62%
138. 138
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+21% +21% +10% +24%
+8 MILLION +8 MILLION +8 MILLION +8 MILLION
139. 139
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
96% 70% 26% 11%
98% 5% 1% 3%
140. 140
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
8H 49M 4H 14M 2H 48M 2H 26M
141. 141
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
JAN
2017
INTERNET USEBASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
MILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
46.00 67% 44.85 66%
142. 142
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2017
INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
MILLION MILLIONMILLION MILLION
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
41.00 26.82 29.08 19.50
143. 143
EVERY
DAY
AT LEAST ONCE
PER WEEK
AT LEAST ONCE
PER MONTH
LESS THAN ONCE
PER MONTH
JAN
2017
FREQUENCY OF INTERNET USEHOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
1 7 31 ?
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
85% 12% 3% 1%
144. 144
AVERAGE INTERNET
SPEED VIA FIXED
CONNECTIONS
AVERAGE INTERNET
SPEED VIA MOBILE
CONNECTIONS
ACCESS THE INTERNET
MOST OFTEN VIA A
COMPUTER OR TABLET
ACCESS EQUALLY VIA
A SMARTPHONE AND
COMPUTER OR TABLET
JAN
2017
INTERNET CONNECTIONS: SPEED & DEVICESAVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET
ACCESS THE INTERNET
MOST OFTEN VIA A
SMARTPHONE
KBPS KBPS
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
11,677 6,084 5% 17% 71%
146. 146
CHECK
EMAIL
VISIT A SOCIAL
NETWORK
USE A SEARCH
ENGINE
LOOK FOR PRODUCT
INFORMATION
JAN
2017
WEEKLY ONLINE ACTIVITIES BY DEVICESURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
LISTEN
TO MUSIC
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SMARTPHONE:
COMPUTER:
TABLET:
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
9% 76% 39% 17% 22%
4% 19% 14% 7% 6%
3% 10% 7% 4% 3%
147. 147
WATCH ONLINE
VIDEOS EVERY DAY
WATCH ONLINE
VIDEOS EVERY WEEK
WATCH ONLINE
VIDEOS EVERY MONTH
WATCH ONLINE VIDEOS
LESS THAN ONCE A MONTH
JAN
2017
FREQUENCY OF WATCHING ONLINE VIDEOHOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)
NEVER WATCH
ONLINE VIDEOS
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
45% 28% 17% 6% 4%
148. 148
REGULAR
TELEVISION
ON A TV SET
RECORDED
CONTENT
ON A TV SET
CATCH-UP /
ON-DEMAND
SERVICE ON TV SET
ONLINE CONTENT
STREAMED ON
A TV SET
JAN
2017
HOW INTERNET USERS WATCH TELEVISIONCOMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
ONLINE CONTENT
STREAMED ON
ANOTHER DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
96% 13% 10% 23% 33%
149. 149
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
MILLION MILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
46.00 67% 42.00 62%
150. 150
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
46.00 91% 63% 49% 51%
151. 151
JAN
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSSURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
65%
64%
53%
48%
44%
41%
40%
23%
20%
18%
18%
16%
FACEBOOK
YOUTUBE
LINE
FB MESSENGER
INSTAGRAM
GOOGLE+
TWITTER
LINKEDIN
WECHAT
PINTEREST
WHATSAPP
TUMBLR
152. 152
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF FACEBOOK USERSBREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS
JAN
2017
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
2.3
7.1
6.7
3.7
1.8
0.8
0.4
2.1
7.6
7.0
3.6
1.7
0.9
0.6
46,000,000 49% 51%
4,400,000 5% 5%
14,770,000 15% 16%
13,730,000 14% 15%
7,280,000 8% 8%
3,530,000 4% 4%
1,670,000 2% 2%
1,050,000 1% 1%
153. 153
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
JAN
2017
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MILLION MILLION
SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
47.91 70% 90.94 133% 1.90
154. 154
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
90.94 133% 81% 19% 98%
155. 155
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2017
GSMA MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
63.05 49.66 71.96 77.23 57.24
156. 156
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
JAN
2017
MOBILE ACTIVITIESSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
59% 66% 53% 41% 46%
157. 157
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED
AN ONLINE
RETAIL STORE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
JAN
2017
E-COMMERCE ACTIVITIES IN PAST 30 DAYSSURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
59% 57% 51% 29% 41%
158. 158
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
TOTAL VALUE OF
NATIONAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
JAN
2017
E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
MILLION BILLION
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
11.58 17% $2.5 $212
160. 160
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
TIMOR-LESTE
1.22 0.40 0.40 1.56 0.38
34% 33% 33% 128% 31%
161. 161
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+38% +29% +47% +52%
+110 THOUSAND +90 THOUSAND +501 THOUSAND +130 THOUSAND
163. 163
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
400.0 95% 40% 38% 63%
THOUSAND
164. 164
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
1.56 128% 99% 1% 26%
MILLION
166. 166
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
VIETNAM
94.93 50.05 46.00 124.7 41.00
31% 53% 48% 131% 43%
167. 167
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+6% +31% -13% +41%
+3 MILLION +11 MILLION -18 MILLION +12 MILLION
168. 168
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
COMPUTER
JAN
2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
98% 72% 44% 14%
97% 3% [N/A] 2%
169. 169
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
JAN
2017
TIME SPENT WITH MEDIASURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
6H 53M 2H 33M 2H 39M 1H 26M