2.  Throughout history, the Media has been consider
as one of the most powerful sources know to man.
 The question of why the media is so powerful has
always lingered in air of society.
 The new communication technologies strengthens
the media making this a prefect example of Media
System Dependency Theory
 This information and news that’s highlighted in
media stories is lead directly to our minds.
 The events presented to the society by the media are
intended to send a positive or negative message to
communities

3. • Television • Radio
•Film
• Internet
•Press

4. Old Version for a movie background
 Films illustrate a more
creative and attractive
way to reach an audience
 Movies is a social
sensation worth
considering and viewing
because it reveals a lot
about who we are as
Newest version of a movie background people living on earth
wanting to communicate
our messages, beliefs,
photos, videos, music
and other values.

5. Old Version of a Television  Televisions is the most
influential tool that the
Media requires because
of the amount time
people take out their day
watching it.
 American households
watch television roughly
seven hours a day
Newest Version of a Television  Television is the primary
source of news and
entertainment making it
one of the most
dominant forces for
communication.

6. Old Version of a The Press and Equipment  Businesses and
companies use
newspapers as a
traditional medium to
advertise their business
to the community.
 The usage of newspaper
allows the press to reach
a large number of
Newest Version of a The Press and Equipment people in the society.
 http://www.petapixel.co
m/2010/02/25/old-
school-paparazzi-
photograph/

7. Old Version of a Radio
 The Radio is a power
communication tool
because of its ability
to allow a person to
send a message to a
large amount of
people.
Newest Version of a Radio  There are many
critics want to use
radio broad casting
as resource to spread
their thoughts to
others

8. Old Version of a Computer
 Internet was the
break through
invention that has
took media to
another level.
 Website have
increase the power
of the media by
Newest Version of a Computer
Future Version allowing them to
reach people
through email.
 Media now have the
ability to blog and
podcasts.

9.  Social Media takes this in
to count to capture the
imagination and
participation of so many
people.
 Connect to all media
technologies

10.  Politian • These writers are
 Bloggers primarily the
suppliers of the media
 Reporters
because their ability
 Journalist to collect and
 Book Writers distribute news and
 Script Writers other information

11.  The Media have the ability to persuade you buy
or not buy merchandise because the amount of
power their writing holds.
 Commercial and Advertisement highlight certain
products and events in store for costumers.
 It clear that (The Umbrella Perspective on
Communication Technology) highlight these
factors

12.  When you add up all the factors on if the media is powerful or not,
my opinion is in favor of the media being powerful.
 When you look closely at Critical Mass Theory it speaks on the
small changes in public consensus that can bring about swift
changes in political consensus, due to the majority-dependent
effectiveness of certain ideas as tools of political debate.
 It controls the way society communicates, also the media continue
to grow because new technique and websites.
 The main factor that needs to be calculated in is that it brings in
revenue. Money is a primary source of living in today’s world: so if
you hold a key to making money, Media will forever be a powerful
asset

13. “Behind the Scenes TV.” 28 July, 2012
<http://behindthescenestv.net/green-screen-technique/
“Itech New.” 28 July, 2012
<http://www.itechnews.net/2008/12/30/iluv-ihd171-hd-radio-with-iphone-ipod-dock-and-
itunes-tagging
“Rayuso, Hub Pages.”29 July 2012
<http://rayuso.hubpages.com/hub/Mass-Media-Influence-on-Society
“Slide Share.” 31 July 2012
<http://www.slideshare.net/upload?show_cta=true