10 transformativetrends
•Download as PPTX, PDF•
0 likes•246 views
The document outlines 10 transformative trends that will change the media landscape: 1) the pervasiveness of third screens like smartphones and tablets for entertainment on the go, 2) social TV allowing communal interaction among audiences, and 3) the shift to video-based advertising as graphical ads decline. Younger consumers are demanding more control and interactivity and moving towards internet-based alternatives to traditional TV, while big data analytics will allow for more targeted advertising to audiences.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to 10 transformativetrends
Similar to 10 transformativetrends (20)
Recently uploaded
Recently uploaded (10)
10 transformativetrends
- 1. 10 Transformative Trends in Media What disruptive innovations will change our media landscape? A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network, displacing an earlier technology. Wikipedia
- 2. Pervasiveness of 3rd Screens: Portability of Entertainment
- 3. Social TV: Communal Audience Interaction 80% of smartphone owners, 81% of tablet owners and 73% of laptop owners use their devices in front of the TV eCustomerServiceIndex (eCSI) survey, July, 2012
- 4. Viral Videos & Social Media Advertising 14.2 million hits on YouTube
- 5. Shift to Video-based Advertising “…video ads are a big area of revenue growth online as traditional graphical ads fade. Yahoo …has seen a sharp falloff of those key moneymaking ads…, part of a larger trend impacting everyone.”
- 6. Real Time, Non-preprogrammed Production
- 7. Co-Creation; Consumer Created Content
- 8. Consumer “Pull” vs. Producer “Push” TV is now adjusting because our generation demands more in return for our time and concentration. TV has stopped treating its consumers as "viewers" and has started treating them as "witnesses" and at times, active witnesses. A "witness”, unlike a mere viewer -- has a certain part in the event, sometimes even an active crucial role. What the Viewers Demand—and TV Still Struggles To Provide, Omri Marcus, HuffPost, 9/17/2012
- 9. Easy Access to Internet TV
- 10. Changing Practices of Younger Consumers "Cord cutters," people who forsake traditional pay-TV service for Internet-based alternatives, are still a rare breed, but those who cut the cord are young. If today's kids become accustomed to Internet-based TV, tomorrow's households will turn to the Internet rather than cable or satellite.
- 11. Audience Targeting via Big Data Analytics
Editor's Notes
- Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- 14.2 million hits on YouTube Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- Is Yahoo’s Mayer Turning Into a Media Mogul With Katie Couric Web Video Deal? http://allthingsd.com/?p=352913&ak_action=printable Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing. We can no longer push our messages across, we need to pull customers in with engaging, useful content. All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. One of the best examples of this is Red Bull. Red Bull is putting out such compelling content that traditional media properties like NBC are buying the rights to this content. They’ve completely flipped the model around as a brand, where the broadcasters are after them for their content. They’re a great example of a brand doing it well in social. http://blog.hootsuite.com/social-media-storytelling-1/
- Devices to place internet video on TV (Chromecast, Apple TV, Roku "a la carte TV." The ease of viewing internet-hosted TV through Chromecast, Apple TV and Roku will certainly change the video viewing landscape much like iTunes changed the music industry.
- Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics
- Transformative Trends in Media What disruptive innovations will change our media landscape? Pervasiveness of 3rd Screens: Portability of Entertainment Social TV: Communal Audience Interaction Viral Videos & Social Media Advertising Real Time, Non-preprogrammed Production Co-Creation; Consumer Created Content Consumer “Pull” vs. Producer “Push” Audience Targeting via Big Data Analytics