The document summarizes a presentation by Sue Beckingham on developing a professional digital identity. It discusses the importance of having an online presence and maintaining digital footprints and shadows. It provides examples of how universities promote their digital identities and elevate experts online. It also discusses challenges of information overload and the need to educate students about managing their public digital profiles, as employers increasingly search online for information on applicants and candidates.

1. J.Boye Web and Intranet Conference 2012, Aarhus Denmark
Digital Identitie(s):
The Value of a Professional Online
Presence
Sue Beckingham
Sheffield Hallam University, UK

2. Charles Darwin
"It is not the strongest of the species that
survives, nor the most intelligent that
survives. It is the one that is most
adaptable to change."

3. Developing a
Professional Digital
Identity

5. Edelman Trust Barometer
http://www.slideshare.net/EdelmanInsights/2012-edelman-trust-barometer-global-deck

8. Digital Identity of the University

9. Businesses can activate their domain-level experts to share their
knowledge across four spheres of media – traditional (radio/tv),
'tradigital' (blogs) owned (site) and social (media).
Steve Rubel

10. Transmedia Storytelling
Propagate new ideas across the cloverleaf and suggests the
following
1. Elevate the Experts
2. Curate to Connect
3. Dazzle with data
4. Put Pubs on Hubs
5. Ask and Answer

11. 1. Elevate the Experts
http://www.shu.ac.uk/mediacentre/find-an-expert

12. 2. Curate to Connect

13. http://www.hud.ac.uk/aboutus/keyfigures/
3. Dazzle with Data

14. 4. Put Pubs on Hubs

15. 5. Ask and Answer

16. Digital Identity of the Academic

17. The Technopositivist
The Technoskeptic

18. “I've come up with a set of rules
that describe our reactions to
technologies:
1. Anything that is in the world when you’re born is
normal and ordinary and is just a natural part of the
way the world works.
2. Anything that's invented between when you’re
fifteen and thirty-five is new and exciting and
revolutionary and you can probably get a career in it.
3. Anything invented after you're thirty-five is against
the natural order of things.”

20. Clay Shirky argues
that
“It is not
information
overload,
it is filter failure”

21. Net Work: A Practical
Guide to Creating and
Sustaining Networks at
Work and in the World

23. Access to information, knowledge
and experience
The goal in a network is to make all
the experience, skills and knowledge
– tacit or explicit – available to
anyone at the point of need
Anklam 2007

24. Resiliency
The ability to survive and thrive in
the face of change. Networks allow
you draw upon a rich set of
relationships
Anklam 2007

25. Resiliency
The ability to survive and thrive in
the face of change. Networks allow
you draw upon a rich set of
relationships
Anklam 2007

26. Credibility
Participation in a network, and
connections within and across
networks provides the potential to
enhance an individuals status
Anklam 2007

27. Reach
The ability to reach more people
more quickly or effectively is a
primary motivator to work in
networks
Anklam 2007

28. Diffusion of knowledge and
innovation
Networks – especially electronic
communications – provide the
reliable way to transmit learning and
ideas from one source to another
Anklam 2007

29. Collective intelligence
Working collaboratively it is possible
for anyone in a technology-
advantaged network to have finger
tip access to everything that the
network knows and has shared
Anklam 2007

30. “I” vs. “We” is a false choice. It’s both. Your career
success depends on both your capabilities and your
network’s ability to magnify them.
Reid Hoffman

31. Digital Identity of the Student

32. What is employability
A set of achievements, skills,
understandings and personal attributes, that
make graduates more likely to gain
employment and be successful in their
chosen occupations, which benefits
themselves, the workforce, the community
and the economy
(Yorke 2004:7)

33. Career Advisory Board, October 2012
http://careeradvisoryboard.org/

35. I I A
G
D T
I L
R N
P
Digital Identity
Digital Footprint
Digital Shadows
T
....are VERY Important

36. Employers will Google job applicants to screen them
and they will use search via social media to find
graduate interns and prospective candidates

37. We need to educate our students and our own peers to be
mindful of what we share

38. You may have started a dialogue but
are you still listening?
http://www.flickr.com/photos/khalidalbaih/5653817859

39. "Tomorrow's illiterate will not be the
man who cannot read; he will be the
man who has not learned how to learn.
The illiterate of the 21st
century will not be those
that cannot read or write,
but those that cannot
learn, unlearn and
relearn."
Alvin Tofler

40. Sue Beckingham
Sheffield Hallam University, UK
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks