The document summarizes Artistic Hub's contest application platform that allows companies to run online creative competitions and campaigns on their websites. The platform integrates on-demand product printing and fulfillment. It provides analytics and tools for companies to manage submissions, approve content that fits their brand, and share campaigns on social media. Artistic Hub works with clients to customize campaigns that engage users and increase revenue.
This document outlines the services of a digital marketing agency. It provides examples of projects the agency has worked on, including developing online tools and platforms to share information, create promotional campaigns using social media and games, and conduct research to invent innovative solutions. The agency aims to help clients improve their business through strategic digital marketing investments.
Parallel 6 is a veteran-owned small business founded in 2009 that provides mobile, digital, and social engagement solutions. It has offices in San Diego, Washington D.C., Tijuana, and Shanghai. The company's Captive Reach Mobile Engagement Platform and modules help clients activate and engage users, manage mobile experiences, and drive user engagement through features like alerts and notifications, content management, insights, augmented reality, and more.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
Benefits of Headoo for retailers:
1/ Engaging shopping experiences
2/ Collection of CRM data and marketing analytics
3/ Brand exposure maximisation
4/ High conversion rate of customers
5/ Build 1-to-1 relationships with your customers, increasing loyalty
2012 Kick Start Social Media & Mobile App MarketingJavier Santos
A Social Media Integration, Engagement and Measurement Solution for Brand Managers, Professional Services Individuals, Event Coordinators, and Holiday Season Online Marketing Campaigns.
How to Get Started With Mobile Marketing - Greg HickmanBrandAidConference
This document provides an overview of how to get started with mobile marketing. It discusses how mobile usage is surpassing desktop, with key stats showing growth in mobile activities like social media, video and email. It then outlines best practices for mobile marketing, including understanding mobile behaviors, goals, personas and content; optimizing websites for responsiveness and local search; and using communication channels like email, SMS and QR codes effectively. The overall message is that mobile presents major opportunities for businesses and marketers need to make mobile a priority.
The document summarizes Artistic Hub's contest application platform that allows companies to run online creative competitions and campaigns on their websites. The platform integrates on-demand product printing and fulfillment. It provides analytics and tools for companies to manage submissions, approve content that fits their brand, and share campaigns on social media. Artistic Hub works with clients to customize campaigns that engage users and increase revenue.
This document outlines the services of a digital marketing agency. It provides examples of projects the agency has worked on, including developing online tools and platforms to share information, create promotional campaigns using social media and games, and conduct research to invent innovative solutions. The agency aims to help clients improve their business through strategic digital marketing investments.
Parallel 6 is a veteran-owned small business founded in 2009 that provides mobile, digital, and social engagement solutions. It has offices in San Diego, Washington D.C., Tijuana, and Shanghai. The company's Captive Reach Mobile Engagement Platform and modules help clients activate and engage users, manage mobile experiences, and drive user engagement through features like alerts and notifications, content management, insights, augmented reality, and more.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
Benefits of Headoo for retailers:
1/ Engaging shopping experiences
2/ Collection of CRM data and marketing analytics
3/ Brand exposure maximisation
4/ High conversion rate of customers
5/ Build 1-to-1 relationships with your customers, increasing loyalty
2012 Kick Start Social Media & Mobile App MarketingJavier Santos
A Social Media Integration, Engagement and Measurement Solution for Brand Managers, Professional Services Individuals, Event Coordinators, and Holiday Season Online Marketing Campaigns.
How to Get Started With Mobile Marketing - Greg HickmanBrandAidConference
This document provides an overview of how to get started with mobile marketing. It discusses how mobile usage is surpassing desktop, with key stats showing growth in mobile activities like social media, video and email. It then outlines best practices for mobile marketing, including understanding mobile behaviors, goals, personas and content; optimizing websites for responsiveness and local search; and using communication channels like email, SMS and QR codes effectively. The overall message is that mobile presents major opportunities for businesses and marketers need to make mobile a priority.
Mobile Searches & Mobile Ad Copy Optmization - What SEMS Need to KnowForthea
With mobile traffic estimated to account for as much as 30% of all internet traffic, it's foolhardy for advertisers to ignore mobile users or treat them the same as desktop users. But what's the best way to attract and convert mobile users? Text-based ads or display ads? Click-to-call offers? And what about targeting, by device, by location, or even by demographics of users on specific carriers? This presentation explores the rich opportunities available for advertisers seeking to engage with the mobile user.
This document outlines a management plan for a mobile app that allows restaurants to order food and other supplies with a single click. The app will be available for free with basic features, or as a premium version for a fee that offers additional services like faster delivery and pest control. The goals of the app are to help restaurants efficiently manage their supplies, provide a flexible work schedule for employees, and ensure customer and employee satisfaction. Marketing strategies include billboard ads, pamphlets, sponsoring events, and banners to promote the app.
Hyperlocal marketing allows businesses to target advertisements to customers within a very small geographic area, such as within walking distance, using smartphone location data. It works by accessing a smartphone's GPS and targeting ads to individuals based on their precise location. Advertisers can geo-fence a specific area and only target those within it, or retarget customers who previously showed interest. The benefits are building strong local relationships, diversifying mobile ad campaigns, and connecting with local customers economically.
Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. A practical insight into advertising in the digital space
This ppt consist of information of Digital Marketing Basics techniques like search engine optimization(seo), Pay per click(ppc), Social Media Marketing (SMO) and various other digital marketing strategies.
Advantages of Using Popup Notifications SoftwareNotifyVisitors
Popup notifications are an effective marketing technique that can grab users' attention on their devices. A popup notifications software allows businesses to create personalized popups to engage and target audiences, increase page views and conversions. It provides tools to automate campaigns, segment users, and deliver location-based messages to reach more customers. NotifyVisitors is highlighted as a leading popup notifications software that has served over 1.3 billion popups.
Social Media Marketing Plan for a Pen ManufacturerSayan Dasgupta
This document provides a social media marketing plan for WriteU, a pen manufacturer, to promote its new smart pen product called Feder. The plan outlines targeting students, teachers, and office workers on Facebook and Instagram. It proposes pre-launch and post-launch promotion strategies, including creating targeted ad campaigns for each audience. The plan also discusses formats for ads targeting different groups and a monthly schedule of social media posts to engage followers and build the brand.
PromoSend is a mobile marketing solution that allows sponsors to deliver branded content like videos, demos and testimonials to consumers' mobile devices via WiFi. It provides benefits like driving traffic to e-commerce sites, collecting feedback and analytics, and viral sharing of content. PromoSend works across most phones and can be easily installed in various locations. It also offers different tiers for local or remote use with or without an internet connection. The solution helps increase brand awareness, engage fans, and provide opportunities for revenue streams and collecting consumer data for further marketing campaigns.
So you want to quit Facebook Marketing? (Babelcamp 2014)Die Socialisten
1. The document discusses reasons to quit and not to quit Facebook marketing. It addresses decreasing organic reach but provides ideas like hashtag campaigns and app notifications to increase reach.
2. Ineffective advertising is addressed by discussing problems with fake likes and poorly targeted promotions, and providing solutions like custom audiences and lookalike targeting.
3. While some say Facebook apps are dead, the document argues apps go beyond tabs and there are still opportunities in apps on websites, widgets, and mobile.
This document summarizes the mobile marketing products and services of a company, including mobile portal management for WAP and SMS/IVR activation, gaming and app development, mobile advertising services, and comprehensive mobile campaign management. It also provides examples of case studies for campaigns run by the company, such as creating a game and app to promote Reebok shoes that was downloaded over 160,000 times.
Social Commerce: The Future of Connecting with your Online Customer - Interne...Think Digital First
Social commerce is growing and will continue to be important for connecting brands with customers online. Some key points are:
- 75% of social media users have liked a brand and 79% of fans are more likely to buy products
- 90% of people trust recommendations from other users over traditional advertising
- Brands are seeing significant sales increases from social media recommendations and endorsements
- Building social interactions and conversations into the user experience on social platforms is important for brands to engage customers online.
Instagram offers advertising solutions for businesses to promote their brands and drive actions like website clicks, video views, mobile app installs, and mass awareness. Advertisers can use photo, video, and carousel ad formats to creatively tell their stories through images and video to highly engaged audiences. The document provides tips for crafting effective content strategies, such as having a clear goal, celebrating a brand's look and feel, and focusing on high quality, artistic ads.
The smartphone marketing solution was developed to address challenges in today's competitive marketplace. It provides tools to engage and empower customers, including creating a mobile app. The app allows businesses to send location-based messages to customers in real time with content like video, coupons and maps. It also enables geo-fencing and use of iBeacons to deliver targeted messages. Analytics can assess message effectiveness and page sponsors continuously rotate to stay connected to customers at low cost.
The smartphone marketing solution was developed to address challenges in today's competitive marketplace. It provides tools to engage customers, encourage loyalty, and drive revenue through a mobile app. The app allows businesses to send location-based messages to customers in real time, including video, maps, coupons and links. It also uses geofencing and iBeacons to deliver targeted messages to users when they are near a location. Analytics help businesses see which messages perform best and how users interact with the app. The solution aims to continuously connect with customers at low cost and generate revenues.
The smartphone marketing solution was developed to address challenges in today's competitive marketplace. It provides tools to engage and empower customers, including creating a mobile app. The app allows businesses to send location-based messages to customers in real time with features like video, coupons, and analytics. It also enables banner ads to generate revenue and create customer loyalty and engagement.
This document provides a marketing plan for a new mobile app called Tripper aimed at travel enthusiasts. The app will allow users to share photos and videos from their travels, view content from locations they like, and get suggestions for places to visit and things to do based on their preferences. The app will have both free and premium features. The goal is to reach 10,000 users within the first week by targeting social media users interested in travel and photography. The strategy involves making the app visually appealing around photo sharing, allowing users to connect with friends and discover new places, and using promotions and competitions to drive initial user growth.
Digital marketing utilizes electronic devices like computers, smartphones and tablets to promote products and services online. It involves tactics like search engine marketing, search advertising, display advertising, mobile advertising, social advertising, analytics and video advertising on YouTube. Google offers various digital marketing tools across its platforms like search, display network, YouTube and analytics to help businesses effectively reach customers online.
Ia ondernemen met innovatieve apps hoe zet ik mijn app in de markt. Sessie 5....Ikinnoveer
The document discusses strategies for marketing a mobile app. It recommends using digital distribution channels like search engine optimization (SEO) and social media platforms to reach potential users. It also emphasizes building a habit-forming product and leveraging technology like APIs to hack distribution. Additionally, it stresses the importance of a company website to control branding and own customer data and engagement.
Digital Maven provides innovative marketing strategies including web design, social media marketing, search engine optimization, and digital advertising. Their services help organizations reach potential customers online through search engines and social media. They create customized marketing plans to grow brands and drive traffic to websites and businesses.
Digital marketing involves promoting companies and their products online using strategies like search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and more. It allows for precise targeting of audiences, global reach, measurable results, and high returns on investment. Popular digital marketing channels include SEO, SEM, social media optimization and marketing, content marketing, affiliate marketing, and influencer marketing. Studying digital marketing provides diverse and in-demand career opportunities with a good salary in fields like social media management, SEO, analytics, and content creation.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Mobile Searches & Mobile Ad Copy Optmization - What SEMS Need to KnowForthea
With mobile traffic estimated to account for as much as 30% of all internet traffic, it's foolhardy for advertisers to ignore mobile users or treat them the same as desktop users. But what's the best way to attract and convert mobile users? Text-based ads or display ads? Click-to-call offers? And what about targeting, by device, by location, or even by demographics of users on specific carriers? This presentation explores the rich opportunities available for advertisers seeking to engage with the mobile user.
This document outlines a management plan for a mobile app that allows restaurants to order food and other supplies with a single click. The app will be available for free with basic features, or as a premium version for a fee that offers additional services like faster delivery and pest control. The goals of the app are to help restaurants efficiently manage their supplies, provide a flexible work schedule for employees, and ensure customer and employee satisfaction. Marketing strategies include billboard ads, pamphlets, sponsoring events, and banners to promote the app.
Hyperlocal marketing allows businesses to target advertisements to customers within a very small geographic area, such as within walking distance, using smartphone location data. It works by accessing a smartphone's GPS and targeting ads to individuals based on their precise location. Advertisers can geo-fence a specific area and only target those within it, or retarget customers who previously showed interest. The benefits are building strong local relationships, diversifying mobile ad campaigns, and connecting with local customers economically.
Digital Advertising is the practice of delivering promotional content to users through various online and digital channels. A practical insight into advertising in the digital space
This ppt consist of information of Digital Marketing Basics techniques like search engine optimization(seo), Pay per click(ppc), Social Media Marketing (SMO) and various other digital marketing strategies.
Advantages of Using Popup Notifications SoftwareNotifyVisitors
Popup notifications are an effective marketing technique that can grab users' attention on their devices. A popup notifications software allows businesses to create personalized popups to engage and target audiences, increase page views and conversions. It provides tools to automate campaigns, segment users, and deliver location-based messages to reach more customers. NotifyVisitors is highlighted as a leading popup notifications software that has served over 1.3 billion popups.
Social Media Marketing Plan for a Pen ManufacturerSayan Dasgupta
This document provides a social media marketing plan for WriteU, a pen manufacturer, to promote its new smart pen product called Feder. The plan outlines targeting students, teachers, and office workers on Facebook and Instagram. It proposes pre-launch and post-launch promotion strategies, including creating targeted ad campaigns for each audience. The plan also discusses formats for ads targeting different groups and a monthly schedule of social media posts to engage followers and build the brand.
PromoSend is a mobile marketing solution that allows sponsors to deliver branded content like videos, demos and testimonials to consumers' mobile devices via WiFi. It provides benefits like driving traffic to e-commerce sites, collecting feedback and analytics, and viral sharing of content. PromoSend works across most phones and can be easily installed in various locations. It also offers different tiers for local or remote use with or without an internet connection. The solution helps increase brand awareness, engage fans, and provide opportunities for revenue streams and collecting consumer data for further marketing campaigns.
So you want to quit Facebook Marketing? (Babelcamp 2014)Die Socialisten
1. The document discusses reasons to quit and not to quit Facebook marketing. It addresses decreasing organic reach but provides ideas like hashtag campaigns and app notifications to increase reach.
2. Ineffective advertising is addressed by discussing problems with fake likes and poorly targeted promotions, and providing solutions like custom audiences and lookalike targeting.
3. While some say Facebook apps are dead, the document argues apps go beyond tabs and there are still opportunities in apps on websites, widgets, and mobile.
This document summarizes the mobile marketing products and services of a company, including mobile portal management for WAP and SMS/IVR activation, gaming and app development, mobile advertising services, and comprehensive mobile campaign management. It also provides examples of case studies for campaigns run by the company, such as creating a game and app to promote Reebok shoes that was downloaded over 160,000 times.
Social Commerce: The Future of Connecting with your Online Customer - Interne...Think Digital First
Social commerce is growing and will continue to be important for connecting brands with customers online. Some key points are:
- 75% of social media users have liked a brand and 79% of fans are more likely to buy products
- 90% of people trust recommendations from other users over traditional advertising
- Brands are seeing significant sales increases from social media recommendations and endorsements
- Building social interactions and conversations into the user experience on social platforms is important for brands to engage customers online.
Instagram offers advertising solutions for businesses to promote their brands and drive actions like website clicks, video views, mobile app installs, and mass awareness. Advertisers can use photo, video, and carousel ad formats to creatively tell their stories through images and video to highly engaged audiences. The document provides tips for crafting effective content strategies, such as having a clear goal, celebrating a brand's look and feel, and focusing on high quality, artistic ads.
The smartphone marketing solution was developed to address challenges in today's competitive marketplace. It provides tools to engage and empower customers, including creating a mobile app. The app allows businesses to send location-based messages to customers in real time with content like video, coupons and maps. It also enables geo-fencing and use of iBeacons to deliver targeted messages. Analytics can assess message effectiveness and page sponsors continuously rotate to stay connected to customers at low cost.
The smartphone marketing solution was developed to address challenges in today's competitive marketplace. It provides tools to engage customers, encourage loyalty, and drive revenue through a mobile app. The app allows businesses to send location-based messages to customers in real time, including video, maps, coupons and links. It also uses geofencing and iBeacons to deliver targeted messages to users when they are near a location. Analytics help businesses see which messages perform best and how users interact with the app. The solution aims to continuously connect with customers at low cost and generate revenues.
The smartphone marketing solution was developed to address challenges in today's competitive marketplace. It provides tools to engage and empower customers, including creating a mobile app. The app allows businesses to send location-based messages to customers in real time with features like video, coupons, and analytics. It also enables banner ads to generate revenue and create customer loyalty and engagement.
This document provides a marketing plan for a new mobile app called Tripper aimed at travel enthusiasts. The app will allow users to share photos and videos from their travels, view content from locations they like, and get suggestions for places to visit and things to do based on their preferences. The app will have both free and premium features. The goal is to reach 10,000 users within the first week by targeting social media users interested in travel and photography. The strategy involves making the app visually appealing around photo sharing, allowing users to connect with friends and discover new places, and using promotions and competitions to drive initial user growth.
Digital marketing utilizes electronic devices like computers, smartphones and tablets to promote products and services online. It involves tactics like search engine marketing, search advertising, display advertising, mobile advertising, social advertising, analytics and video advertising on YouTube. Google offers various digital marketing tools across its platforms like search, display network, YouTube and analytics to help businesses effectively reach customers online.
Ia ondernemen met innovatieve apps hoe zet ik mijn app in de markt. Sessie 5....Ikinnoveer
The document discusses strategies for marketing a mobile app. It recommends using digital distribution channels like search engine optimization (SEO) and social media platforms to reach potential users. It also emphasizes building a habit-forming product and leveraging technology like APIs to hack distribution. Additionally, it stresses the importance of a company website to control branding and own customer data and engagement.
Digital Maven provides innovative marketing strategies including web design, social media marketing, search engine optimization, and digital advertising. Their services help organizations reach potential customers online through search engines and social media. They create customized marketing plans to grow brands and drive traffic to websites and businesses.
Digital marketing involves promoting companies and their products online using strategies like search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and more. It allows for precise targeting of audiences, global reach, measurable results, and high returns on investment. Popular digital marketing channels include SEO, SEM, social media optimization and marketing, content marketing, affiliate marketing, and influencer marketing. Studying digital marketing provides diverse and in-demand career opportunities with a good salary in fields like social media management, SEO, analytics, and content creation.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Marketing strategies for various ad formats available on Google Adwords & Facebook. This PPT also covers the main hygiene of Serch Engine Optimization (SEO).
introduction to digital marketing-191225045508.pdfFahd Sultan
Digital marketing is the marketing of products or services using digital technologies on the Internet and through mobile phone apps. It encompasses several types of marketing including search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing. Digital marketers are responsible for driving brand awareness and lead generation through various digital channels and measuring the performance of campaigns using analytics. Their roles can be specialized depending on the size of the company, such as SEO manager, content marketing specialist, social media manager, or digital marketing manager. Soft skills like the ability to learn and adapt quickly as well as strong analytical skills are important for digital marketers.
Digital marketing refers to marketing a business online using various digital strategies and assets. It is a more cost-effective approach than traditional marketing. To effectively do digital marketing, businesses need key digital assets like websites, videos, images and social media pages. Common digital marketing strategies include pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), content marketing, affiliate marketing, email marketing and e-commerce marketing. PPC, SEO and SMM are particularly important strategies that can help businesses reach potential customers online. Taken together, implementing the right mix of digital assets and strategies is important for marketing a business digitally.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...Digital SCRM
WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing.
Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies.
Captionless Image
Presented by:
Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Google Ads Service is a platform for internet advertising that may be used to market your company, offer items or services, and increase visitors. It makes it easier to reach potential clients who use Google to conduct internet searches. It is one of the most efficient ways to attract a huge number of customers who are looking for precisely what you have to offer. Thus, Web business tech Google Ads Management Services controls your Google Ads account and pushes quality and potential visitors to your website to make the most of it.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
What Digital Marketing Tool to Use and When?Purushottam
When you want to explain something with the help of visual aids, mainly Info-graphics are used. They play an important role in order to explain your competitive advantage, inform about what you do, how you do and the main benefits of your products / services. And, plus it is easy to be shared as an sponsored ad, post, tweet-in, Linked -in, Facebook and twitter.
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Simplilearn
This presentation about Google Display Network talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This presentation is designed to emphasize on Google's Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let's get started with understanding the Google Display Network.
The below topics are explained in this Google Display Network presentation:
1) What is the Google Display Network?
2) Google Display Network vs. Google Search Network
3) Google Display Network ad formats
4) How to set up an ad on Google Display Network
5) Advantages of GDN
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
This document summarizes Geoffrey Colon's presentation on using Facebook timelines as a publishing tool for brands in today's paid, owned, and earned media world. The key points are:
1) Facebook timelines allow brands to become 24/7 publishing engines to tell their story visually and engage audiences across devices.
2) Publishing on timelines integrates well with paid tools like sponsored stories and ads to fuel word-of-mouth sharing beyond a brand's organic reach.
3) Graph search will eventually allow brands to target users based on interests to promote content, though it currently only works for personal profiles.
This document provides an introduction to digital media and the internet. It discusses how businesses can acquire customers online through search engine optimization, search engine marketing, digital advertising, and social media. Specific topics covered include how search engines work, the benefits of digital advertising like targeting and measurement, types of internet ads like banners and display ads, and how major social media platforms can help generate business leads. The document also discusses concepts like cookies, measurement metrics, and how customer retention is important online.
Similar to Digital Event with Google UK, Mahon Digital and Ashfords LLP (20)
Digitalisation is the integration of digital technologies into everyday life through the digitization of everything that can be digitized. It provides new business opportunities for startups, scaleups, and internationalization. Key aspects of digitalization include the internet of things, virtual reality, artificial intelligence, and the emergence of entrepreneurial ecosystems. Younger generations have embraced digitalization due to growing up with technologies like smartphones, whereas older generations can struggle to adapt to rapid technological changes. Leading digital organizations requires ensuring employees have the right digital skills and tools to improve efficiencies and streamline processes through digital means.
Brighton SEO 2017 - Saija Mahon speaks about Remarketing tacticsSaija Mahon
The document discusses how to use remarketing tactics to retain customers. It recommends building audiences from website visitors and previous customers using tools like Google Adwords and Analytics. Remarketing lists can be used to re-engage abandoned cart visitors or those who visited product pages but didn't convert. Proper remarketing involves testing relevant ad formats and strategies, such as bidding more for lists with higher conversion rates. While remarketing can boost brands and conversions over time, frequent ad displays should be limited to avoid annoyance.
Digital Trends 2016 - Herts Chamber Digital SeminarSaija Mahon
The document discusses digital trends for 2016, predicting that content will continue to be king, coming in various forms like text, videos, images, and audio. It also recommends focusing on relationship marketing through engagement and loyalty programs across social media and mobile platforms, which have become essential as mobile traffic now surpasses desktop traffic. The key trends are that content remains important, relationships and engagement will drive marketing success, and mobility is crucial for online visibility and growth.
Donald Trump visited Finland in the 1990s and was introduced to salmiakki, a Finnish candy made with ammonium chloride. Though initially put off by the intense salty flavor, Trump grew to enjoy salmiakki during his trip and now recalls his first experience with the unique candy decades later.
This is my speaker session PPT slides from BrightonSEO conference last week. Please do let me know if you have any questions (saija@mahondigital.co.uk)
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Italy Agriculture Equipment Market Outlook to 2027
Digital Event with Google UK, Mahon Digital and Ashfords LLP
1.
2.
3.
4.
5.
6.
7. ONLINE MARKETING UNIVERSE – Search Engines
You can bid for visibility for your brand, products & services within the
major Search Engines:
Google Adwords
Bing Ads
(Yahoo Ads)
8. ONLINE MARKETING UNIVERSE – Social media
You can bid for visibility for your brand, products & services within the
major social media channels:
Facebook
Twitter
LinkedIn
Instagram
Pinterest
YouTube
Google+
9. HOW TO TRACK ROI? – drilling into analytics tools
• Google / Bing
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
10. MOBILE PPC STRATEGY IS NO LONGER JUST AN OPTION, IT’S A MUST
• Mobile traffic has now surpassed Desktop traffic
• Google will fade away websites that are not
mobile friendly
(test your website at:
www.google.com/webmasters/tools/mobile
-friendly/)
• Ensure your website is RESPONSIVE design
• Google will favour advertisers with mobile
optimised campaigns
• Consumers are more and more mobile and will
look for your products and services ‘on the go’
• Desktops are disappearing