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Digital Technology, Culture
and Emotional Intelligence
DIGITAL TRANSFORMATION IS HERE –
TRANSFORM OR PERISH
BE SPECIFIC
TELL A STORY
CREATE HAPPINESS
IS IT ALL ABOUT PERFORMANCE IN REAL TIME?
 Real time bidding - RTB
 Trading desks
 Programmatic marketing
 Cognitive computing
 IoT
WHAT ABOUT THE HUMAN ELEMENT?
 Emotions
 Empathy
 Culture
 Habits
 Communities
 Traditions
 Modern
WHAT ABOUT THE HUMAN ELEMENT?
WHAT ABOUT THE HUMAN ELEMENT?
ARE WE STILL CATEGORISED?
WE ARE NOT BEHAVING AS WE SHOULD
THERE ARE NO DEMOGRAPHICS
THERE’S GLOBAL, LOCAL AND INDIVIDUAL
CULTURE AND DIVERSITY – there’s individual
mind-sets
THERE ARE DATABASES OF INTENTIONS TO
DRAW FROM
 Google / Bing analytics
 Facebook (the biggest database of US in the world)
 Twitter
 LinkedIn
 Pinterest
 Instagram
GETTING INTO PEOPLE’S LIVES
 Create relationships
 Build engagement
 Expand communities
 Reach out
 Give Give Give and Get
FUTURE IS NOW

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