Digital ethnography involves using ethnographic research methods to study cultures and communities that exist primarily online or in both digital and analog spaces. It utilizes tools like Audacity, Voodoo Pad, and Evernote for data gathering, and programs such as Dedoose, MAXQDA, Ethnograph, and Weft QDA for data analysis. Findings can then be presented using Prezi, Scalar, or PowToon Studio.

1. Digital Ethnography
Tessa Farmer
Anthropology

2. What is it?
Digital Ethnography describes the process and methodology of doing ethnographic
research in a digital space or in mixed digital and analog spaces*
*http://cyborganthropology.com/Digital_Ethnography

3. Data Gathering
• Audacity
(http://audacityteam.org/)
• Voodoo Pad
(https://plausible.coop/voodoopad/)
• Evernote
(https://evernote.com/)

4. Data Analysis
• Dedoose
(http://www.dedoose.com/resources/?TabNum=2#)
• MAXQDA
(http://www.maxqda.com/videos/maxqda-
introduction-video)
• Ethnograph6.0
(http://www.qualisresearch.com/)
• Weft QDA
(http://www.pressure.to/works/weft-qda/)

5. Presentation
• Prezi
(https://prezi.com/business/)
• Scalar
(http://scalar.usc.edu/)
• PowToon Studio
(http://www.powtoon.com/?utm_medium=Blog&utm_
campaign=7+presentation+tools+2015&utm_source=t
op-presentation-2015-powtoon)