The document describes several case studies where the digital team helped clients with lead generation, search engine optimization, and Facebook advertising. They generated over 200 leads for a retail summit through targeted social media campaigns. The team also improved the search rankings and recognition of jewelry and apparel brands that previously had little online presence.

1. MAGNE : Sample
Case Studies
executed by the
Digital Team
1 Copyright MAGNE Consulting Pvt. Ltdwww.magneconsulting.com

2. Lead Generation Example: Retail Business Summit
2
How Our Team Marketed and Garnered Leads for a Reputed Retail Business Summit in
Eastern India
One of the most clinical aspects of digital marketing is to garner leads. Leads do not necessarily mean
a list of names and contacts who can be potential clients. Filtering the potential clients and bringing
forth the really quality ones is a challenge that our delivery team cherished and delved into.
Client Background
The client side boasted of a considerable pedigree when it comes to retail trendsetting and knowledge
share. After a hiatus of two years they were ready to remodel their presence in eastern India. In that
endeavor, the biggest retail summit in eastern India was poised to be their trump card.
Client Expectations
The client brief was short and sweet. They wanted:
• Quality leads who will be interested in taking part in the event
• Leads among small to medium scale business owners who are the ideal audience for the summit
• Create a database of leads for future references.
What Our Team Did
One of the major difficulties faced by the team was the short time span which they had for promoting
the event. To make things worse, the team had limited resource on the keynote speakers and other
key selling points. To bypass this resource void, the team put its efforts in optimizing the latest lead
generation ad techniques in Facebook.
An Omni-channel perspective to lead generation
To make the best possible inroads into the target audience’s psyche
the team adopted a three pronged approach in social media with
promotions across Facebook, LinkedIn and Twitter. We kept a tab
on what the influencers of the retail sector are conversing about
and pitched in our thoughts. We slowly (intentionally to create a
good lead funnel) created a community of listeners and provided
them with thought provoking content. What the team observed is
an influx of leads who became genuinely interested in what the
team had to offer.
What Our Team Achieved
While the team kept people engaged with the social profiles, some
backend manipulations of key interests and narrow targeting
helped us gain a fair amount of well qualified leads. The response
was lukewarm at first, but over time we were able to hit page
consumers multiple times with our target driven ads. The result
was phenomenal to say the least. Even with a very niche targeting,
we were able to generate 200+ (and counting) quality leads for the
event.

3. Search Engine Optimization: Taking a Jeweler Brand to the Top Tier of Search Results
3
How Our Team took a Jewelry Brand Which had Limited Awareness, to the Top Tier of
Search Results
The ever evolving digital marketing space is becoming all the more competitive with each passing
day. Search marketing as a playground for marketers is opening up new avenues with each passing
day. Our team delved right into the center of it with a comprehensive search marketing endeavor,
garnering massive response from the audience.
Client Background and Expectations
A new player in the block - the client wanted instant attraction and conversion to happen. Getting a
foothold in the search results with no brand equity is a tall task but our team was up to the challenge.
What Our Team Did
To make the funneling of the search marketing results more viable, our team holistically delved into
the following essentials:
• Did a comprehensive competitive study taking brands of the same to slightly above pedigree in the
bracket
• Used social listening tools to gauge discussions and trends in real time
• Did an end to end website audit
• Provided user experience consultation. Keyword research and search volume augmentation.
• AdWords campaigns
What Our Team Achieved
It didn’t necessarily come as a surprise that the campaign got an immense response from the
audience. Not only has the Client gained a top rung in the search results, but also our team has been
able to transform the seemingly casual visitor into customers.

4. Search Engine Optimization: Taking a Low Awareness Brand to High Recognition
4
How Our Team Took One Brand Which Never Had Any SEO Impression to a Click
Friendly and Recognized Brand
SEO is a warzone- quite literally. With King Google waving its wand every now and then, the digital
marketers find it hard to cope with the new set of algorithms. In line with this, putting a brand which
had no digital marketing exposure, in the front tier of search results was a challenge. The client was a
prominent name in apparel and fashion with a pan India presence. What they lacked was a real
presence in digital media and roped our team in for that task.
Client Background and Expectations
• To create an online footprint via SEO
• Conversion through AdWords.
What Our Team Did
The team took a holistic dip in the pool of possibilities and made a route-map for search engine
optimization. Our approach included:
• Comprehensive keyword research
• UX optimization and conversion funneling
• Key content marketing which included Micro Blogging, Q&A, Press Release
What Our Team Achieved
Being one of the most challenging projects to maneuver, our team put up all the stocks and made it
their prime priority. The numbers were impressive to say the least. In within two months, our team
was able to put the brand in the top 30 search results for a wide range of competitive keywords. It is
important to note that before the SEO process was in motion, the brand was not even in the top 100
search results for the given keywords. No wonder our SEO specialist got a pat on the back- from the
client.

5. Facebook Content Enhancement and Ad Boosting for a Writer’s New Book
5
Link:
https://m.facebook.com/story.php?story_fbid=293801964329728&substory_index=0&id=271523369890921
Facebook content
enhancement and FB ad
boosting using programmatic
advertising approach for a new
book by a writer

6. Facebook Content Enhancement and Ad Boosting for a Major International Denim Brand
6
Link:
https://www.facebook.com/moustachejeans/ph
otos/a.258684180979420.1073741828.2583027
07684234/634888423358992/?type=3&theater
Facebook content enhancement and FB ad
boosting using programmatic advertising
approach for a major denim brand in India