Intermedia Print Solutions hired Nvent Marketing to improve their search engine optimization through activities like keyword research, creating SEO-friendly content, and optimizing their Google Business Profile. This led to doubling direct searches and a 40% increase in map searches over 5 months. Their domain rating improved significantly from 3.6 to 14. The client found Nvent Marketing's team to be creative, analytical, and focused on their best interests.

1. CLIENT CASE STUDY:
INTERMEDIA PRINT SOLUTIONS
"The Nvent Marketing team
continuously seeks new
ways to make
improvements to our digital
presence."
Client Profile: Printing company in Princeton, New Jersey
Product/Service: Commercial printing and packaging
Customers Served: Businesses nationwide
Website: www.iprint360.com

2. Objective: Build brand awareness and acquire new customers
Intermedia Print Solutions hired Nvent
Marketing for SEO services. This involves
conducting keyword research, creating SEO-
friendly content, and more.
PROJECT SUMMARY

3. Please describe your company and
your position there.
"I am the founder of a printing
company that provides high end
packaging and collateral material to
clients nationwide."
THE CLIENT

4. For what projects/services did your company hire Nvent
Marketing, and what were your goals?
We hired Nvent Marketing to help us build awareness and
leads through search engine optimization. Our goals were to
improve our domain authority, produce new searchable
content, and increase traffic through our website so that we
could be connected with more prospective clients.
THE CHALLENGE

5. How did you select this vendor and what were the
deciding factors?
We chose Nvent Marketing based on their integrity, broad
knowledge & experience in the printing industry, referrals from
trusted sources and a personal interview. They made it easy to
work with them.
THE APPROACH

6. Describe the scope of work in detail, including the
project steps, key deliverables, and marking tools used.
The scope of work included updating and improving our
Google Business Profile (GBP) as well as to obtain citations in
other local directories. We also produced and posted keyword-
rich content on our GBP. Further, we posted answers to
commonly asked questions and we responded to customer
reviews.
THE APPROACH

7. How many resources from the vendor's team
worked with you, and what were their positions?
We regularly worked with David as our account manager and
strategic director. Each month, we would hold a campaign
management review which was facilitated by a dedicated
program manager from Nvent Marketing's extended team.
THE APPROACH

8. Can you share any measurable outcomes of the
project or general feedback about the deliverables?
From October 2021 to February 2022, we doubled our direct
searches and increased our map searches by more than 40%.
When we began the program, we were not ranking for any
strategic keywords. Today we rank for three keywords on pages
1 and 2 of Google. We improved our domain rating by about 4x,
growing for a DR of 3.6 to 14.
THE OUTCOME

9. How effective was the workflow between your team
and theirs?
Very effective. We maintain regular, open, and efficient
communication and the Nvent Marketing team is very
responsive and proactive to our questions and needs.
THE OUTCOME

10. What did you find most impressive or unique about
this company?
The Nvent Marketing team continuously seeks new ways to
make improvements to our digital presence. They are creative
and analytical in their strategies and they have my best
interests in mind.
THE OUTCOME

11. Are there any areas for improvement or something
they could have done differently?
None really. Of course, we want to get ranked on page 1 for all
our strategic keywords and it would be great to get there
faster, but we understand that SEO is a long-term investment
that takes time to generate high-ROI results.
THE OUTCOME