Titas Footwear – A brand more than a decade old, popular amongst the mass yet with no Social Connect…. Challenge : To create a customer connect, a platform of interaction through Facebook, generating buzz. To take the brand to today’s youth. Thus the target was young, more fashion-forward customers who are fond of fresh & unexpected web experience MAGNE Consulting Pvt. Ltd worked alongside to get Titas footwear’s Social Media Presence off the ground. From starting with zero to little & now many conversation through Facebook we created few cohesive strategy in order to grow their Online Fan base. Strategies : 1. Creating a Voice for the Brand – #Chotu Ki Kahaani ( Personalizing the Brand ) 2. For a Cause – #Ek Jodi Juta (Securing future of lesser privileged children) 3. Online/Offline Integration Campaign ( FIFA FEVER & Wheel of Freedom) 4. Showcasing Titas Production & Product Strength – #Titas Tales