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New Product Innovation

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Presentation on how to think about new product innovation

Published in: Leadership & Management

New Product Innovation

  1. 1. New Product Innovation M. Thiyagarajan Sr PM - QBO, Fellow iSPIRT twitter.com/mtrajan
  2. 2. What is Innovation What is Innovation ?
  3. 3. Something Different
  4. 4. That has Impact
  5. 5. First step ? Idea !!!
  6. 6. It is the Journey
  7. 7. Who decides ? Customer
  8. 8. observe idea analyze & present decision design build launch & marketing users Traditional New Product Idea approach
  9. 9. observe idea analyze & present decision design build launch & marketing users Traditional New Product Idea approach
  10. 10. observe idea analyze & present Design Build Test decision design build launch & marketing users A better approach
  11. 11. To: Experimentation, Learning & Innovation Accounting From: Guesswork, Excel & PowerPoint observe idea analyze & present Design Build Test decisionusers A better approach
  12. 12. Innovation Accounting Critical Assumption(s) => Hypothesis => Learning Goal May 24 – June 6 ( 2 weeks) Overall Learning Goal Goal/Objective Learning Goal/Objective Customers Spoken/Experiment Validated Learning Surprise Learnt
  13. 13. Experiments = MVP smallest possible experiment to test a specific hypothesis, all the way up to the tangible realization of a product vision
  14. 14. Customer Interviews Paper Sketch Mockup Ad-wards Campaign Video Software Prototype Concierge MVP The Product Few Many Low High Customer Reach Fidelity http://stefanroock.wordpress.com/2012/08/05/lean-startup-a-classification-of-mvps/ Digital Wireframes MVP Fidelity
  15. 15. QUESTIONS

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