My slides from Digital Bristol Week #dbw2015 on the essentials of your website in terms of look & feel and content; how you can be found by search engines and all that jazz
Technology has become a key part of our lives today undoubtedly. Not a day passes without you downloading your emails, or logging on to Facebook or a similar social media networking site or using google to look up some information. In fact, names of some technology brands have crept into our vocabulary too.
The document is comprised entirely of placeholder text and does not contain any actual content. It appears to be a template for creating a document about causes and effects, but provides no information itself beyond placeholders and formatting elements.
The document discusses RefME, a referencing tool that librarians Kathryn Ballard and Hannah Porter introduced to students. Feedback from sessions showed students found RefME simple to use. Screenshots displayed RefME's interface and capabilities for generating citations and bibliographies. Training videos were also created to help students learn how to reference their work.
7 tips for going international with your websiteLingoHub
Interacting with a global audience is easier than ever before. Taking your website global is a big part in the process of internationalization. So we've summed up the learnings from planning to take our website international.
This document provides information on GOST certification standards and regulations available for purchase from Rusgost.com. It lists multiple MDS standards titles and their order numbers, languages available, format (PDF), and status (Available). For pricing and ordering, customers are instructed to contact Rusgost.com. The document functions as a catalog for the various GOST construction, development, and certification standards available for electronic download from their website.
The document outlines an agenda for a digital marketing training session. The timetable includes introductions and outcomes, sessions on SEO, social media, virality, PR, advertising, email, and law. It then covers topics like SEO, focusing on Google and getting links; social media and spreading content effectively; and developing a social media style guide. Images and hashtags indicate it was shared on social media.
This document discusses using social media to build community and benefit business. It recommends engaging existing customers to build brand loyalty and spreading content that becomes viral. Measuring return on investment through tools like Google Analytics is important to plan, act on data, and improve social media strategies over time. Monitoring brand mentions on social media allows responding helpfully to customers and turning around negative feedback.
The document discusses the four pillars of digital marketing: search, social media, design, and reports. It provides tips and recommendations for each pillar. For search, it emphasizes quality, relevant content and technical SEO best practices. For social media, it recommends prioritizing top platforms like Facebook and Twitter based on audience and suggests creating a content calendar and quick social media policy. For design, it stresses user-centric thinking and testing. And for reports, it recommends using analytics tools like Google Analytics to track key metrics and measure goals.
Technology has become a key part of our lives today undoubtedly. Not a day passes without you downloading your emails, or logging on to Facebook or a similar social media networking site or using google to look up some information. In fact, names of some technology brands have crept into our vocabulary too.
The document is comprised entirely of placeholder text and does not contain any actual content. It appears to be a template for creating a document about causes and effects, but provides no information itself beyond placeholders and formatting elements.
The document discusses RefME, a referencing tool that librarians Kathryn Ballard and Hannah Porter introduced to students. Feedback from sessions showed students found RefME simple to use. Screenshots displayed RefME's interface and capabilities for generating citations and bibliographies. Training videos were also created to help students learn how to reference their work.
7 tips for going international with your websiteLingoHub
Interacting with a global audience is easier than ever before. Taking your website global is a big part in the process of internationalization. So we've summed up the learnings from planning to take our website international.
This document provides information on GOST certification standards and regulations available for purchase from Rusgost.com. It lists multiple MDS standards titles and their order numbers, languages available, format (PDF), and status (Available). For pricing and ordering, customers are instructed to contact Rusgost.com. The document functions as a catalog for the various GOST construction, development, and certification standards available for electronic download from their website.
The document outlines an agenda for a digital marketing training session. The timetable includes introductions and outcomes, sessions on SEO, social media, virality, PR, advertising, email, and law. It then covers topics like SEO, focusing on Google and getting links; social media and spreading content effectively; and developing a social media style guide. Images and hashtags indicate it was shared on social media.
This document discusses using social media to build community and benefit business. It recommends engaging existing customers to build brand loyalty and spreading content that becomes viral. Measuring return on investment through tools like Google Analytics is important to plan, act on data, and improve social media strategies over time. Monitoring brand mentions on social media allows responding helpfully to customers and turning around negative feedback.
The document discusses the four pillars of digital marketing: search, social media, design, and reports. It provides tips and recommendations for each pillar. For search, it emphasizes quality, relevant content and technical SEO best practices. For social media, it recommends prioritizing top platforms like Facebook and Twitter based on audience and suggests creating a content calendar and quick social media policy. For design, it stresses user-centric thinking and testing. And for reports, it recommends using analytics tools like Google Analytics to track key metrics and measure goals.
International websites and SEO: How to get it wrong in 5 easy stepsOban International
This document outlines 5 common mistakes companies make when expanding their websites and SEO internationally:
1. Assuming English is sufficient when people often search in their local language
2. Relying on machine translations which can lead to invisible or incorrect content
3. Assuming the same popular products and content will appeal worldwide without customization
4. Implementing hreflang tags incorrectly through errors in language codes, lack of reciprocal links, or conflicts with canonical tags
5. Failing to continue optimizing the international sites through local keyword research, content, and technical configuration after the initial launch
The document discusses global social media strategies. It provides an overview of popular social media sites and their user numbers globally and in Japan. It emphasizes that a global social media strategy requires considering different languages, cultures, and audiences. The strategy should have a unified goal and approach while allowing flexibility. The document reviews best practices for social media channels like Facebook, Twitter, LinkedIn and content localization. It stresses that content is key and must be relevant and adapted to different cultures.
How To Get The Most Out Of Your Marketing Budget - SIINDA Dublin 2015 [READIN...Bridget Randolph
In the rapidly changing world of marketing, it can feel overwhelming to plan your budget effectively, especially when you have limited resources.
This presentation gives some tools and frameworks to help clarify your thinking when you set out to create a marketing strategy, a road map or any time you need to set effective goals.
This deck is a new version designed for reading.
This document discusses key findings from surveys and studies about software development trends:
- JavaScript and web development are growing rapidly, though mobile is also increasing
- Most projects now involve multiple languages, creating cross-language issues
- Developers continue learning new skills and many code for fun in open source projects
- Job satisfaction varies by industry, and JavaScript developers find its pace too fast
- Surveys show developers want more diversity in the workplace
The document advocates using stories and examples to effectively communicate new ideas to others.
This document provides tips and guidelines for creating an effective presentation to introduce a new product, service, or idea based on principles from the book "Made to Stick". It recommends starting with an attention-grabbing introduction, using examples and stories to illustrate problems your solution addresses, backing up points with concrete statistics, and closing by building confidence and a call to action. Sample presentation slides are included applying these tips to introducing a translation app. The goal is to leave the audience understanding the value in a memorable way.
The document appears to be notes from a meeting or presentation discussing wishes for improvements in the advertising industry. It includes the names and titles of several people in creative fields and media agencies. It also contains brief notes on wanting creativity in informal languages, banning abstract nouns in strategies, and producing strategic copywriters.
SearchLove Boston 2013_Kate MorrisInternational seoDistilled
This document discusses different strategies for growing internationally with websites, including translating only, geo-targeting only, and both translating and geo-targeting. Translating only involves translating the site content without customizing for different countries. Geo-targeting only means customizing content for different countries without translation. Both translating and geo-targeting involves translating and customizing the content for each country and language. The best strategy depends on factors like whether the business changes in other countries and whether resources are available for translation and customization. Above all, the document recommends optimizing sites for users in different countries and languages.
How to Extend Your Content Marketing Plan to a Global AudienceSDL
You're churning out amazing content and working tirelessly to get that content in front of your best prospects. But if you're only creating content in English, you might be ignoring copious amounts of potential customers. 71% (gasp!) of the global market prefers to be spoken to in a language other than English.
How do you reach these prospects without breaking the bank? Good news: it's not nearly as difficult as you think it is.
View our webinar, “How to Extend your Content Marketing Plan to a Global Audience,” to learn best practices for creating content that's easy to translate and localize. You'll also discover workflow processes that make the whole process easier, so you can realize maximum ROI.
For more detail, please copy and paste the following link itnto the browser of your choice: http://www.sdl.com/olp/language/how-to-extend-your-content-marketing-plan-to-a-global-audience.html
Robert Miller-Shulman is a Broadcast Streaming Media major at Champlain College graduating in Fall 2015. He has experience with video and DSLR cameras as well as digital editing software like Adobe and iMovie. In school, Robert successfully marketed a new food product and wrote a script that was filmed and edited for the Vermont Food Bank. For work experience, he interned at WABC helping create podcasts and now works with the Safety Team on an online video series and LoganRichard.com with product photography. Robert is the president of the Champlain Dagorhir club and is skilled with the Adobe Suite, iMovie, Soundtrack Pro, Fruity Loops Studio and Final Cut Pro.
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOOban International
Internationalisation: The Good, the Bad and the Ugly. Emily Mace, Head of SEO at Oban Digital, discusses three examples of brands which have expanded into new markets with varying degrees of success and practical illustrations of why they have failed and succeeded.
This is a presentation I gave in Douglas College on a workshop about successful career for immigrants. Being immigrant myself I wanted to share my story and provide some added value and encouragement to newcomers.
This document outlines 10 steps to export marketing success:
1. Analyze existing enquiries and data to understand target markets.
2. Educate yourself on export markets through various resources.
3. Plan a language strategy by considering all business touchpoints and options for overcoming language barriers.
4. Avoid common mistakes like direct translations that can cause offense. Consider local culture and meanings.
5. Set up in-country websites focused on key pages and domains to properly target each market.
6. Plan multilingual SEO in parallel to translations.
7. Identify the right marketing channels for each country like Google AdWords, LinkedIn, or local search engines.
8.
[Webinar] Going Global: Expanding into International PPCPoint It, Inc
Do you have plans to launch PPC campaigns outside the US? Want to build an international search program? Don’t go the “spray and pray” route. Be sure that you’re setting your international PPC campaigns up with actual international consumers in mind!
Julie Hogan - Why Sports Radio Will Make You Better at Your JobINBOUND
Sports radio can help you become a better presenter, interviewer, and negotiator. Listening to sports announcers talk about games can teach you how to speak more fluently about your topic using engaging language. Announcers also demonstrate how to speak with confidence by projecting your voice and saying things that matter without being timid. They show how to be brief and neutral by answering questions directly without unnecessary elaboration. Sports radio highlights how success is unpredictable and it's important not to take yourself too seriously.
Why Sports Radio Will Make You Better at Your JobJulie Hogan
Sports radio can help you become a better presenter, interviewer, and negotiator. Listening to sports announcers talk about games can teach you how to speak more fluently about your topic using engaging language. Announcers also demonstrate how to speak with confidence by projecting your voice and saying things that matter without being timid. They show how to be brief and neutral by answering questions directly and concisely without unnecessary elaboration. Sports radio highlights that success is unpredictable and can change quickly, so it's important not to take yourself too seriously.
This document contains information about an individual, including their contact details, languages spoken, work experience, education, and skills. It consists of their name, contact information, language skills, work history from 2013 to present including responsibilities and results for 3 roles, education including courses and grades from 3 institutions from 2013 to 2014, and skills including creative, social, winner, and team player.
This document summarizes 7 signs that a HubSpot setup may be poor or suboptimal. The signs discussed are: 1) Dirty data issues like duplicates, outdated data, and non-compliant data collection. 2) Poor utilization where it's unclear how much the system is used, teams don't know how to use it, and there is no reporting or segmentation set up. 3) Poor processes such as inconsistent permissions, no naming conventions, manual lead assignment, and emails going to spam. 4) Bad reporting like lacking website tracking, multiple form/integration types, too many or too few sales pipelines. The document ends with announcing a Q&A section.
Automate your job and get paid to do nothingJon Payne
This document provides tips on how to automate tasks to save time at work. It recommends standardizing processes first before automating. Specific tasks that can be automated are identified, such as producing social media content, writing content, and repetitive training. Tracking time spent on tasks shows how busy one is currently. The document suggests automating common repetitive tasks like booking meetings and sending emails to free up 5-7 hours per week. Setting templates, mapping sales processes, and recording training videos are examples of tasks that can help automate work. The overall message is that taking time upfront to standardize and automate can save significant time later.
International websites and SEO: How to get it wrong in 5 easy stepsOban International
This document outlines 5 common mistakes companies make when expanding their websites and SEO internationally:
1. Assuming English is sufficient when people often search in their local language
2. Relying on machine translations which can lead to invisible or incorrect content
3. Assuming the same popular products and content will appeal worldwide without customization
4. Implementing hreflang tags incorrectly through errors in language codes, lack of reciprocal links, or conflicts with canonical tags
5. Failing to continue optimizing the international sites through local keyword research, content, and technical configuration after the initial launch
The document discusses global social media strategies. It provides an overview of popular social media sites and their user numbers globally and in Japan. It emphasizes that a global social media strategy requires considering different languages, cultures, and audiences. The strategy should have a unified goal and approach while allowing flexibility. The document reviews best practices for social media channels like Facebook, Twitter, LinkedIn and content localization. It stresses that content is key and must be relevant and adapted to different cultures.
How To Get The Most Out Of Your Marketing Budget - SIINDA Dublin 2015 [READIN...Bridget Randolph
In the rapidly changing world of marketing, it can feel overwhelming to plan your budget effectively, especially when you have limited resources.
This presentation gives some tools and frameworks to help clarify your thinking when you set out to create a marketing strategy, a road map or any time you need to set effective goals.
This deck is a new version designed for reading.
This document discusses key findings from surveys and studies about software development trends:
- JavaScript and web development are growing rapidly, though mobile is also increasing
- Most projects now involve multiple languages, creating cross-language issues
- Developers continue learning new skills and many code for fun in open source projects
- Job satisfaction varies by industry, and JavaScript developers find its pace too fast
- Surveys show developers want more diversity in the workplace
The document advocates using stories and examples to effectively communicate new ideas to others.
This document provides tips and guidelines for creating an effective presentation to introduce a new product, service, or idea based on principles from the book "Made to Stick". It recommends starting with an attention-grabbing introduction, using examples and stories to illustrate problems your solution addresses, backing up points with concrete statistics, and closing by building confidence and a call to action. Sample presentation slides are included applying these tips to introducing a translation app. The goal is to leave the audience understanding the value in a memorable way.
The document appears to be notes from a meeting or presentation discussing wishes for improvements in the advertising industry. It includes the names and titles of several people in creative fields and media agencies. It also contains brief notes on wanting creativity in informal languages, banning abstract nouns in strategies, and producing strategic copywriters.
SearchLove Boston 2013_Kate MorrisInternational seoDistilled
This document discusses different strategies for growing internationally with websites, including translating only, geo-targeting only, and both translating and geo-targeting. Translating only involves translating the site content without customizing for different countries. Geo-targeting only means customizing content for different countries without translation. Both translating and geo-targeting involves translating and customizing the content for each country and language. The best strategy depends on factors like whether the business changes in other countries and whether resources are available for translation and customization. Above all, the document recommends optimizing sites for users in different countries and languages.
How to Extend Your Content Marketing Plan to a Global AudienceSDL
You're churning out amazing content and working tirelessly to get that content in front of your best prospects. But if you're only creating content in English, you might be ignoring copious amounts of potential customers. 71% (gasp!) of the global market prefers to be spoken to in a language other than English.
How do you reach these prospects without breaking the bank? Good news: it's not nearly as difficult as you think it is.
View our webinar, “How to Extend your Content Marketing Plan to a Global Audience,” to learn best practices for creating content that's easy to translate and localize. You'll also discover workflow processes that make the whole process easier, so you can realize maximum ROI.
For more detail, please copy and paste the following link itnto the browser of your choice: http://www.sdl.com/olp/language/how-to-extend-your-content-marketing-plan-to-a-global-audience.html
Robert Miller-Shulman is a Broadcast Streaming Media major at Champlain College graduating in Fall 2015. He has experience with video and DSLR cameras as well as digital editing software like Adobe and iMovie. In school, Robert successfully marketed a new food product and wrote a script that was filmed and edited for the Vermont Food Bank. For work experience, he interned at WABC helping create podcasts and now works with the Safety Team on an online video series and LoganRichard.com with product photography. Robert is the president of the Champlain Dagorhir club and is skilled with the Adobe Suite, iMovie, Soundtrack Pro, Fruity Loops Studio and Final Cut Pro.
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOOban International
Internationalisation: The Good, the Bad and the Ugly. Emily Mace, Head of SEO at Oban Digital, discusses three examples of brands which have expanded into new markets with varying degrees of success and practical illustrations of why they have failed and succeeded.
This is a presentation I gave in Douglas College on a workshop about successful career for immigrants. Being immigrant myself I wanted to share my story and provide some added value and encouragement to newcomers.
This document outlines 10 steps to export marketing success:
1. Analyze existing enquiries and data to understand target markets.
2. Educate yourself on export markets through various resources.
3. Plan a language strategy by considering all business touchpoints and options for overcoming language barriers.
4. Avoid common mistakes like direct translations that can cause offense. Consider local culture and meanings.
5. Set up in-country websites focused on key pages and domains to properly target each market.
6. Plan multilingual SEO in parallel to translations.
7. Identify the right marketing channels for each country like Google AdWords, LinkedIn, or local search engines.
8.
[Webinar] Going Global: Expanding into International PPCPoint It, Inc
Do you have plans to launch PPC campaigns outside the US? Want to build an international search program? Don’t go the “spray and pray” route. Be sure that you’re setting your international PPC campaigns up with actual international consumers in mind!
Julie Hogan - Why Sports Radio Will Make You Better at Your JobINBOUND
Sports radio can help you become a better presenter, interviewer, and negotiator. Listening to sports announcers talk about games can teach you how to speak more fluently about your topic using engaging language. Announcers also demonstrate how to speak with confidence by projecting your voice and saying things that matter without being timid. They show how to be brief and neutral by answering questions directly without unnecessary elaboration. Sports radio highlights how success is unpredictable and it's important not to take yourself too seriously.
Why Sports Radio Will Make You Better at Your JobJulie Hogan
Sports radio can help you become a better presenter, interviewer, and negotiator. Listening to sports announcers talk about games can teach you how to speak more fluently about your topic using engaging language. Announcers also demonstrate how to speak with confidence by projecting your voice and saying things that matter without being timid. They show how to be brief and neutral by answering questions directly and concisely without unnecessary elaboration. Sports radio highlights that success is unpredictable and can change quickly, so it's important not to take yourself too seriously.
This document contains information about an individual, including their contact details, languages spoken, work experience, education, and skills. It consists of their name, contact information, language skills, work history from 2013 to present including responsibilities and results for 3 roles, education including courses and grades from 3 institutions from 2013 to 2014, and skills including creative, social, winner, and team player.
Similar to Get value from your Global Presence (20)
This document summarizes 7 signs that a HubSpot setup may be poor or suboptimal. The signs discussed are: 1) Dirty data issues like duplicates, outdated data, and non-compliant data collection. 2) Poor utilization where it's unclear how much the system is used, teams don't know how to use it, and there is no reporting or segmentation set up. 3) Poor processes such as inconsistent permissions, no naming conventions, manual lead assignment, and emails going to spam. 4) Bad reporting like lacking website tracking, multiple form/integration types, too many or too few sales pipelines. The document ends with announcing a Q&A section.
Automate your job and get paid to do nothingJon Payne
This document provides tips on how to automate tasks to save time at work. It recommends standardizing processes first before automating. Specific tasks that can be automated are identified, such as producing social media content, writing content, and repetitive training. Tracking time spent on tasks shows how busy one is currently. The document suggests automating common repetitive tasks like booking meetings and sending emails to free up 5-7 hours per week. Setting templates, mapping sales processes, and recording training videos are examples of tasks that can help automate work. The overall message is that taking time upfront to standardize and automate can save significant time later.
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
This document provides an overview and introduction to search engine optimization (SEO) for beginners. It discusses key SEO concepts like technical SEO, on-site SEO, off-site SEO, local SEO, and how Google works. Specific technical SEO topics covered include site speed, mobile usability, status codes, XML sitemaps, and more. Quick wins for SEO are also presented such as setting up Google Analytics and Webmaster Tools.
Basic Psychology to Influence Buyers, Grow ProfitJon Payne
The document discusses how to improve marketing and conversions by leveraging principles of human psychology. It emphasizes appealing to intuitive thinking (System 1) over rational thinking (System 2) by making the conversion journey easy, familiar and feel effortless. It suggests highlighting intuitive next steps, smoothing jarring experiences, and delivering value at every step to improve conversions. Anchoring expectations high is also recommended.
This document provides an agenda for using social media marketing for vehicle dealers. It discusses developing a growth strategy, using various social media platforms tactically, and building the necessary toolkit. The presentation introduces the speakers and includes tips on creating buyer personas, managing social media efficiently, and measuring return on investment from online marketing. Images are included to illustrate key points about growth strategy, platform integration, and tone of voice.
Everything you wanted to know about Social Media MarketingJon Payne
This document contains questions from various individuals about using social media for business purposes. It discusses strategies for growing a social media following without spending money, how to target the right audiences on social media, which platforms are best for different industries, how to measure the return on investment of social media, and other challenges of using social media marketing.
10 Things Google Hates About Your Law FirmJon Payne
This document outlines 10 things that Google hates about websites and provides suggestions on how to fix them. It discusses producing relevant content for customers, fixing duplicate content and image sizes, improving mobile user experience and code quality, acquiring trustworthy links from other sites, and using schema to better structure data. The overall message is that following Google's guidelines will help websites and improve their search rankings.
#BristolHug - Introduction to Inbound SalesJon Payne
The document introduces inbound sales and how it differs from legacy sales approaches. Inbound sales focuses on understanding the buyer's journey and personalizing the sales process based on their needs and context. This involves identifying buyers actively in the market, connecting through personalized outreach, exploring buyers' unique challenges through conversation, and advising buyers by tailoring presentations based on insights from previous steps. Inbound sales transforms the sales process to align with how buyers purchase today.
Humanising Social Media in an Automated WorldJon Payne
This document summarizes a presentation on humanizing your social media marketing in an automated world. It discusses how social media fits into the inbound marketing ecosystem, how to humanize your brand on social media, and provides tips and examples. The social media tool kit section outlines various tools. It concludes with takeaways emphasizing that social media is part of the attract phase, you need to be your audience's best friend on their preferred channels, and tools help efficiency but creativity and effort are also needed.
10 Things Google Hates About You - Bristol Bloggers & Influencers RemixJon Payne
The document discusses 10 things that Google dislikes about websites that can negatively impact their search engine optimization (SEO). These include producing low quality or irrelevant content, having duplicate content, poor user experience on mobile devices, slow page loading speeds, complex URLs and page structures, lack of relevant inbound links, and not properly structuring website data. The document encourages website owners to identify and address these issues to improve their SEO standing with Google.
Here is a draft persona for the IT Journalist:
Name: Emma Jones
Age: 32
Location: London
Marital Status: Single
Background: Emma has worked as a technology journalist for 5 years, currently writing for a major tech blog.
Goals: Emma wants to break into writing for mainstream publications like The Guardian Tech section. She is always on the lookout for the next big tech story or trend to help advance her career.
Challenges: Keeping up with the constant flow of new gadgets, apps and industry news. Fending off burnout from the fast pace of the job. Securing interviews with major industry figures.
Demographic Identifiers: Avid user
The document outlines 10 things that Google hates about websites according to Jon Payne of Digital Gaggle. The 10 things are: 1) Content that does not reflect the language and questions of potential customers, 2) Duplicate content, 3) Images and videos of inappropriate sizes or hosting, 4) Problems with mobile user experience, 5) Ridiculous URLs, missing page titles or tags, 6) Bulky code, 7) Slow load times, 8) Lack of trustworthy links from other sites, 9) Poor security on forms and checkouts, and 10) Lack of structured data about products, people and places using Schema.
This document appears to be from a digital marketing workshop. It discusses metrics from last year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various topics discussed at the workshop such as trust signals, social media exemplars, vital touchpoints, foundations for success like tone of voice and buyer personas, local search optimization including Google Maps setup, cooperation between local businesses, and measuring success. Jon Payne seems to have led the workshop based on the frequent mentions of his Twitter handle.
Social Media Talk for Trinity Mirror South West #WDYTJon Payne
The document appears to be a slide deck from a digital marketing workshop. It discusses the company's digital marketing accomplishments from the previous year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various digital marketing topics like trust signals, measuring success, vital touchpoints, buyer personas, local search optimization, and responding to reviews. The slides are accompanied by comments and questions from the Twitter handle @MrJonPayne.
This document provides an overview of an SEO training held by Noisy Little Monkey in March 2017. It includes an agenda covering on-site SEO topics like technical aspects of websites, content and structure, and off-site factors like backlinks. On-site topics discussed include URLs, page titles, images, meta descriptions and more. Technical SEO topics covered server speed, redirects, error handling and XML sitemaps. The training emphasized optimizing for user intent through keyword research and focusing on long-tail keywords with lower competition. It also stressed the importance of trust signals like reviews and fresh, relevant content.
This document provides an overview of a training on search engine optimization and social media marketing strategies. It discusses key topics like on-page SEO, technical SEO, off-site SEO, local SEO, mobile SEO, and social media marketing. For on-page SEO, it describes how Google determines relevance and importance of different on-page elements. For technical SEO, it emphasizes the importance of site speed and handling crawl errors. For off-site SEO, it discusses link building and the value of quality, relevant links. It also provides tips for local SEO, mobile SEO, and using social media for awareness, traffic, conversions and advocacy.
This document appears to be a presentation about digital marketing analytics. It discusses the increasing complexity of measuring online traffic and marketing performance as the digital landscape grows. It highlights the need to measure both hard metrics like website visits and conversions, as well as softer metrics around audience engagement. The presentation emphasizes tracking links in order to understand how traffic is being driven and measuring trends over time to identify correlations. It promotes using tools like Google Analytics for basic traffic measures but also tracking links more comprehensively and using spreadsheets to analyze long term trends.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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5. #dbw2015 @MrJonPaynePro tip(s): In mainland China, Simplified Chinese is preferred.
Portuguese is loooooong. Leave more space!
PITFALLS
English ≠ Business Lang
Kenya ≠ Africa
Translation ≠ cultural
sensitivity
Text in images gets
missed
Google does not know
your target market
6. #dbw2015 @MrJonPayne
MULTI REGION BEST PRACTICE
Targeting English speakers in UK, German speakers worldwide
and English speakers in USA
URL: www.name.com/gb/
lang = en-GB
alternate = www.name.com/us/
alternate = www.name.com/de/
URL: www.name.com/us/
lang = en-US
alternate = www.name.com/en/
alternate = www.name.com/de/
URL: www.name.com/de/
lang = de
alternate = www.name.com/en/
alternate = www.name.com/us/