This document provides tips and guidelines for creating an effective presentation to introduce a new product, service, or idea based on principles from the book "Made to Stick". It recommends starting with an attention-grabbing introduction, using examples and stories to illustrate problems your solution addresses, backing up points with concrete statistics, and closing by building confidence and a call to action. Sample presentation slides are included applying these tips to introducing a translation app. The goal is to leave the audience understanding the value in a memorable way.