The document provides an overview of digital marketing and health communication in India. It discusses: - The size and growth of the Indian digital advertising market, with top spenders being BFSI, consumer durables, e-commerce, and telecom. - Details on India's internet and mobile usage, such as 612 million internet users, 90% on mobile, yet 53% of marketing budgets still spent on desktop. - The shift to vernacular online content and more female and business users coming online. - How digital is impacting the healthcare industry through increased patient information and reliance less on doctors, as well as new opportunities across the healthcare value chain. - Examples of how companies