Samsung PR Strategy
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Samsung faced a major crisis when its Galaxy Note 7 phones were catching fire due to faulty batteries. Samsung initially did a recall but the replacement phones also had issues. This led to sales being halted and bans on flights. The document outlines Samsung's mistakes in its response and provides recommendations. It suggests Samsung communicate that quality, not just Samsung, was at fault. It should also use social media aggressively to reduce fears and show its journey to fix problems while emphasizing it remains a top smartphone maker.
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Overview
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1. Samsung Electronics Co. Ltd is a global technology leader founded in 1938 that now employs over 300,000 people across 79 countries with annual sales of $187.8 billion.
2. The company operates three main business divisions focused on consumer electronics, IT and mobile communications, and device solutions such as memory chips.
3. Samsung aims to be the leading digital company through innovation, developing new technologies, and exploring growth areas like health and biotechnology to remain the top global brand.
Presentation2 samsung 1
Samsung is a South Korean multinational conglomerate company headquartered in Seoul. It comprises numerous international affiliated businesses united under the Samsung brand, including Samsung Electronics, the world's largest electronics company. The document traces Samsung's history from its founding in the 1960s to its growth as a global electronics leader through strategic investments in R&D, innovative new products, and a globalization strategy. It discusses Samsung's continued focus on innovation, design, and partnerships to remain competitive in the electronics industry.
Credit Acceptance Corp.Presented by Key Statistics .docx
Credit Acceptance Corp.
Presented by:
Key Statistics
Competitors
One year price trend
CACC Beta
CACC DCF Valuation
SAMSUNG
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked m.
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This document discusses the future of social storytelling and marketing. It argues that brands must define a purposeful story and mission to connect with customers. A brand's story should celebrate customers as heroes and allow them to co-author the story. Finally, to lead culturally brands need to engage consumers around important social and environmental issues bigger than the company. The future is about using storytelling that enhances people's lives and shapes culture for the better.
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Fleur Revell - The Definitive Guide to Managing Customer Complaints
New Zealand based marketing consultant Fleur Revell shares her definitive guide to managing customer complaints in a digital age.
This report will teach you how social media has evolved the complaint management process over recent years and how service managers can ensure how customer grievances do not escalate from social media into general news media.
The complaints management guide was written based on Fleur's extensive experience advising blue chip companies on a range of customer service and crisis management issues.
Fleur's Auckland PR consulting agency Impact PR conducted market research in her home market to better understand what consumers really want when they make a complaint to a business.
The research revealed that the majority of customers are not seeking any more than an explanation of what went wrong and/or simple delivery of their original requirements. Despite what many managers may think, only a small percentage of customers say they regularly seek compensation over and above that what they paid for.
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1. OnePlus had high social media volume during the launch of the OnePlus 6 and discussions around hashtags like #shareforoneplus6.
2. Sentiment analysis showed most comments about OnePlus were neutral while positive comments praised camera and speed and negatives criticized battery life.
3. Men and women were equally active in OnePlus discussions with women interested in promotions.
4. Key recommendations included addressing battery life complaints, developing a cheaper model, and tracking competitive insights and trends.
OnePlus Social Media Analysis
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Channel Split & Domain Wise Analysis
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Top Channel Analysis – Twitter
Hashtag Analysis
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Influencers & Promoters
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- 1. SAVING FACE FOR SAMSUNG: TURNAROUND STRATEGY AYUSHI MONA MICA
- 2. AN INTRODUCTION • The original phone's battery was faulty, causing more than 90 instances of the phone spontaneously catching fire. • Samsung's replacement devices appeared to be having the same/similar issue. • Sales halted and ban from airlines. • Samsung claimed to have stopped producing the phone. • Subsequent press release – “…continues to move quickly to investigate the reported case to determine the cause and will share findings as soon as possible. We remain in close contact with the CPSC throughout this process. If we conclude a safety issue exists, we will work with the CPSC to take immediate steps to address the situation”
- 3. WHAT SAMSUNG DID WRONG: • Knee – Jerk reaction to initial explosion: Recall not used to assuage public fears • Not enough gravitas • Believed that consumers would stay loyal despite the dynamic market • Stuck only to PR and misunderstood power of social media memes to generate fear, mockery and mistrust • Ongoing headache due to false reports
- 4. DEATH KNELL FOR THE NOTE, NOT FOR SAMSUNG • Communicate quality rather than Samsung production at fault. • Avoid delaying S8 as gap in launch will lead to competitors winning (Half of the note customers) have moved to iPhone. • Use social media aggressively to assuage consumer’s fears rather than reassurances from PR Team • Communicate that the firm has maintained its lead in global smartphone manufacturers despite the fiasco.
- 5. CAMPAIGN: DIVEST! • Avoiding the Death Note Legacy: Killing the franchise and rebranding the upcoming Note 8 • Emphasize quality through factory visits and show journey towards discovering faults on social media platforms. • Bring out discounts for pre booking S8 • Do positive advertising at places such as airports where announcements banning device had served as negative ads prior. • Run positive PR communication through trade magazines, tech blogs and influencers. Focus on humanizing the Brand as one that cares about people, safety and regulation.
- 6. SAMSUNG: REPAIRING TRUST THROUGH THE TRUTH