This document provides an overview of different genres of children's literature including mysteries, sports stories, humorous stories, stories about animals, and more. It discusses common themes and elements within each genre. It also summarizes several exemplar books that demonstrate these genres, such as mysteries involving solving cases, sports stories about overcoming challenges through baseball, and humorous stories that use exaggeration and unexpected situations.
The document summarizes the Georgia Peach Book Award, which promotes literacy and quality young adult literature in Georgia. It promotes reading among teens by annually selecting 20 nominee books and having teens vote on their favorite to choose the winner and honor books. Details are provided on eligibility criteria, supporting organizations, the selection process, past winners, and ideas for promoting the nominees in libraries.
This document summarizes the struggles that 21st century women face in relationships with African men. It discusses how education has empowered women but caused confusion and anger for some men who want to maintain traditional dominance. The story of Kate, who broke off her engagement due to abuse, control and infidelity by her fiancé Welsh, is used to illustrate common issues that women experience. These include men refusing to accept women as equals, controlling behavior, and views that "men are just like that" and abuse is part of culture. The document examines perspectives from African women and men on social media about gender roles and respect in relationships. It sets out to analyze challenges for both African men and women in the changing society.
S. Kavya presents on the novel Mahashweta by Sudha Murthy. The novel explores how superstitious beliefs destroy a girl named Anupama's life when she develops a small white patch on her foot that is mistakenly believed to be a symptom of leukoderma. Anupama faces immense social stigma and is isolated and mistreated by her in-laws. She eventually leaves for Mumbai where she gains independence and a new life. The novel highlights the need to eradicate superstitious beliefs and emphasizes women's empowerment and healthcare development in rural areas.
Changing The Story: A Road Map For Addressing Violence Against Women And Gi...Above Whispers
Keynote Address delivered at the 3RD INTERNATIONAL CONFERENCE ON GENDER: STRENGTHENING POLICY IMPLEMENTATION IN A CHANGING WORLD
On
SEPTEMBER 5TH 2016.
By
Mrs Bisi Adeleye-Fayemi
At The , University Of Benin
This document outlines a course on women in literature through the ages. It will examine how gender roles and cultural expectations are socialized through folktales told to children and the representations of women in various life stages depicted in literature. The course will analyze works including folktales, the young adult novel Blood Red Road, The Joy Luck Club about mothers and daughters, and the novella Tell Me a Riddle about old women. Students will discuss concepts of sisterhood and brotherhood, and are assigned readings on feminist criticism and the novel Blood Red Road.
This document provides an overview of different genres of children's literature including mysteries, sports stories, humorous stories, stories about animals, and more. It discusses common themes and elements within each genre. It also summarizes several exemplar books that demonstrate these genres, such as mysteries involving solving cases, sports stories about overcoming challenges through baseball, and humorous stories that use exaggeration and unexpected situations.
The document summarizes the Georgia Peach Book Award, which promotes literacy and quality young adult literature in Georgia. It promotes reading among teens by annually selecting 20 nominee books and having teens vote on their favorite to choose the winner and honor books. Details are provided on eligibility criteria, supporting organizations, the selection process, past winners, and ideas for promoting the nominees in libraries.
This document summarizes the struggles that 21st century women face in relationships with African men. It discusses how education has empowered women but caused confusion and anger for some men who want to maintain traditional dominance. The story of Kate, who broke off her engagement due to abuse, control and infidelity by her fiancé Welsh, is used to illustrate common issues that women experience. These include men refusing to accept women as equals, controlling behavior, and views that "men are just like that" and abuse is part of culture. The document examines perspectives from African women and men on social media about gender roles and respect in relationships. It sets out to analyze challenges for both African men and women in the changing society.
S. Kavya presents on the novel Mahashweta by Sudha Murthy. The novel explores how superstitious beliefs destroy a girl named Anupama's life when she develops a small white patch on her foot that is mistakenly believed to be a symptom of leukoderma. Anupama faces immense social stigma and is isolated and mistreated by her in-laws. She eventually leaves for Mumbai where she gains independence and a new life. The novel highlights the need to eradicate superstitious beliefs and emphasizes women's empowerment and healthcare development in rural areas.
Changing The Story: A Road Map For Addressing Violence Against Women And Gi...Above Whispers
Keynote Address delivered at the 3RD INTERNATIONAL CONFERENCE ON GENDER: STRENGTHENING POLICY IMPLEMENTATION IN A CHANGING WORLD
On
SEPTEMBER 5TH 2016.
By
Mrs Bisi Adeleye-Fayemi
At The , University Of Benin
This document outlines a course on women in literature through the ages. It will examine how gender roles and cultural expectations are socialized through folktales told to children and the representations of women in various life stages depicted in literature. The course will analyze works including folktales, the young adult novel Blood Red Road, The Joy Luck Club about mothers and daughters, and the novella Tell Me a Riddle about old women. Students will discuss concepts of sisterhood and brotherhood, and are assigned readings on feminist criticism and the novel Blood Red Road.
This document provides information about a new magazine for women called THAT magazine. It outlines the magazine's mission to encourage and inspire women to live whole lives with healthy bodies, minds and hearts. It also aims to support those contributing to others' well-being and to leave the world better than they found it. The document introduces the magazine's founders and publishers, Marlene Lang and Rebekah Sweeney, and provides brief biographies of other staff members and contributors to the magazine.
This document discusses empowering women and ensuring their safety and rights. It outlines how women were suppressed in the past but now have more opportunities, though still face challenges like violence and lack of security. There is a need to raise awareness of women's rights, support women in struggles against violence, and provide self-defense training. Concrete actions are needed like strictly enforcing laws against harassment and assault, increasing women's representation in leadership, and implementing measures to ensure all women feel safe and respected. The conclusion calls for giving women the privacy, security, peace and happiness they deserve through meaningful systemic changes.
The document discusses several films that present methods of fighting against violence in non-violent ways. Gandhi depicts Mahatma Gandhi's leadership of the non-violent resistance movement in India. Pay It Forward shows how a boy's plan to change the world through direct action spreads without violence. Freedom Writers inspires at-risk students through education rather than violence. The Butterfly Effect shows a character changing the past in a non-violent manner to prevent tragic events.
This document discusses the benefits of including graphic novels in school and public libraries to promote reading. It argues that graphic novels appeal to reluctant readers by combining images and text, attract new readers of all ages and skill levels, and have been shown to increase overall library circulation. While some concerns about inappropriate content can be valid, the document provides tips for selecting age-appropriate titles and responses to potential objections about graphic novels in libraries. The overall message is that graphic novels are a valuable addition to library collections for promoting reading.
The Hot Mommas Project is a women’s leadership venture housed at the George Washington University School of Business. We are the world's largest collection of virtual mentors and teachable role models for women and girls. This slideshow is a call to action for women everywhere: Share your stories with each other, and the next generation.
Search of Identity: A study of Manju Kapur’s novel “Difficult Daughters”inventionjournals
This paper presents the woman as an individual who fights against suppression and oppression of the patriarchy. The novel Difficult Daughters sensibly shows the position of women and her longing struggle to establish an identity. Manju Kapur has come out as serious social thinker in her novels because there is a purpose behind her writing. All her novels have been written with a definite purpose because the novelist tries to analyze issues related to the middle class or upper middle class women. Manju Kapur is much interested to present the questions and problems related to women in a larger perspective. In her novels, the women’s questions have emerged essentially in the context of the identity of the new educated middle class. Manju Kapur’s female protagonists are mostly educated. They are strong individuals but imprisoned within the boundary of conservative society. Their education leads them to independent thinking for which their family and society become intolerable to them, in their individual struggle with family and society through which they plunged into a dedicated effort to search an identity for them as qualified women with faultless background. The novelist has portrayed her protagonists as women caught in the conflict between the passions of the flesh and yearning to be a part of the political and intellectual society of today
This document outlines a course on women in literature through the ages. It will examine how gender roles and cultural expectations are socialized through folktales told to children and the representations of women in various stages of life in literature. The course will analyze works including folktales, young adult fiction like Blood Red Road, The Joy Luck Club which explores the mother-daughter relationship, short stories by women of color and lesbians, and Tillie Olsen's novella Tell Me a Riddle about an old woman. Students will discuss concepts of sisterhood and brotherhood, complete a reading from Lois Tyson on feminist criticism, and read 100 pages per week from assigned works.
This document analyzes how fairytales depict gender roles and stereotypes of women. It discusses how female characters are often portrayed as beautiful yet passive and submissive, with their goal being to marry a male character. Their worth is defined by their appearance and relationship to a man. The document also examines Marxist and critical theory perspectives that fairytales reinforce social hierarchies and false consciousness. Female characters like Snow White, Cinderella, and others represent the oppression of women in a male-dominated society where power lies with male characters.
The document proposes a marketing campaign to promote women's travel in South Africa using the Madiba Journey app. It involves hosting a Women's Day brunch event in Kliptown, where the Freedom Charter was signed. Influencers and bloggers will be invited to interact with "Women of Excellence" and spread information about the app and event. A competition run through the app will allow women to win tickets. The goal is to empower women travelers and increase app usage and tourism to historical sites.
This document summarizes the key steps in requesting and receiving a custom paper writing service through the HelpWriting.net website:
1. Create an account with a password and valid email.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attaching a sample if wanting the writer to imitate style.
3. Review bids from writers and choose one based on qualifications, history, and feedback, then pay a deposit to start the assignment.
4. Ensure the completed paper meets expectations, and if so, authorize full payment to the writer. Revisions are free.
Article by Debbie Fink, M.A., in %22Breast Cancer Wellness Magazine%22 –Summe...DebbieFink
Lisa Perea Hane co-authored the children's book "A Mom of Many Hats" with Debbie Fink after Lisa was diagnosed with breast cancer. The book tells the story of two siblings, Brad and Olivia, coping with their mother's cancer diagnosis and chemotherapy treatment. It aims to educate and empower children by helping them understand and cope with a parent's cancer journey. Lisa and Fink collaborated to provide children in difficult situations with age-appropriate information and ways of coping through activities emphasizing communication and family support. The book has since been distributed to thousands of families through cancer hospitals and aims to continue supporting children worldwide dealing with a parent's cancer.
This document provides a digital audit and recommendations for Godrej Properties' brand and digital presence. It summarizes the real estate market context in India, Godrej Properties' brand proposition and communication tonality. It then maps their current digital channels, analyzes key metrics like website, social media and paid advertising performance. It concludes with recommendations to optimize Godrej Properties' digital strategy and channels.
Film Studies: Breathless & The New WaveAyushi Mona
The document discusses the French New Wave film movement and the film Breathless. It notes that the French New Wave was an innovative film movement in the late 1950s recognized by its distinctive style and form under young directors. It was inspired by Italian Neorealism and the concept of the auteur director. Breathless is summarized as telling the story of a criminal on the run who hides from police with his American love interest, until she betrays him. Characteristics of the French New Wave included location shooting, jump cuts, and portrayals of young, anti-hero protagonists.
Competition Analysis for the Home Furniture MarketAyushi Mona
Godrej Interio, Durian, and Damro are the main direct competitors as they have large furniture showrooms across India. Indirect competitors include Good Earth, Portico, and Home Center for home decor items. Online marketplaces like Pepperfry.com and FabFurnish.com are also major competitors as they offer a wide range of furniture from various brands. Furniture manufacturing in India is dominated by unorganized local producers but organized players are growing at a fast pace, led by Godrej Interio, Durian, and IKEA which is launching in India. The home furniture market is valued at over half a trillion rupees and growing rapidly.
This document discusses target personas and marketing strategies for a new coworking space called Banyan Tree. It identifies three main target personas: enterprise workers, startups, and freelancers/individuals. For the coworking space, it will target startups specifically to kick off, focusing on their needs for location benefits, infrastructure, and keeping costs low. For the recreational space, it will target employees, performers, and external attendees. The marketing strategy focuses heavily on digital interventions like search, display ads, and social media to generate leads. It also proposes holding events, workshops and sessions at the space to drive engagement and establish it as a hub for entrepreneurial activity in the local community.
The document provides an overview of digital marketing and health communication in India. It discusses:
- The size and growth of the Indian digital advertising market, with top spenders being BFSI, consumer durables, e-commerce, and telecom.
- Details on India's internet and mobile usage, such as 612 million internet users, 90% on mobile, yet 53% of marketing budgets still spent on desktop.
- The shift to vernacular online content and more female and business users coming online.
- How digital is impacting the healthcare industry through increased patient information and reliance less on doctors, as well as new opportunities across the healthcare value chain.
- Examples of how companies
Schrodinger is evaluating locations in India for its first retail store. It analyzed various metrics like profitability, costs, competition and customer profiles across different wards. Ward 7 was found to be the most profitable with high patronage and low operating costs. It also has proximity to high income areas and residential zones. Schrodinger plans to open its first store in Ward 7 to target the large number of households there and leverage secondary catchments, establishing a foothold before expanding further.
Quick Service Restaurants: Primary StudyAyushi Mona
This document summarizes a qualitative research study conducted by students at MICA on urban youth's perceptions of restaurant chains in India. The study used focus group discussions with 5 students to understand how often they eat out, what factors they consider when choosing a restaurant, and their views on restaurant chains. Key findings included that while chains provide convenience, uniformity and nostalgia, urban youth also seek variety and new experiences over frequently visiting the same chains. They consider ambience, uniqueness of menu options, and fulfillment of cravings for regional cuisines when deciding where to dine out.
The document summarizes a conjoint analysis study conducted to determine consumer preferences for instant noodle attributes to help launch a new brand. The study identified the key attributes of brand, flavor, base type, and price. A survey was conducted with 82 respondents to collect choice data using Sawtooth software. Utilities were analyzed to determine relative importance of attributes and simulate potential market share under different product concepts. Key insights found masala flavor, regular noodles, and price of Rs. 15 as most preferred. Recommendations included launching an Indian masala flavor at a competitive price to appeal to local tastes.
Communication Theory: Goal Setting ProcessAyushi Mona
The document outlines a goal setting process for communicating about and responding to a fire at an oil well. It identifies minimizing immediate harm, issuing press releases to reduce reputational damage, and instituting controls to prevent recurrence as key strategies. The performance goals are to reduce panic and environmental damage without causing further panic. Key resources include trained response teams, community networks for information sharing, and funds for evacuation and compensation. Contingency plans include mobilizing additional support from villagers if community members panic or resources are insufficient. Feedback will be gathered from response participants and affected communities to strengthen future crisis response.
This document provides information about a new magazine for women called THAT magazine. It outlines the magazine's mission to encourage and inspire women to live whole lives with healthy bodies, minds and hearts. It also aims to support those contributing to others' well-being and to leave the world better than they found it. The document introduces the magazine's founders and publishers, Marlene Lang and Rebekah Sweeney, and provides brief biographies of other staff members and contributors to the magazine.
This document discusses empowering women and ensuring their safety and rights. It outlines how women were suppressed in the past but now have more opportunities, though still face challenges like violence and lack of security. There is a need to raise awareness of women's rights, support women in struggles against violence, and provide self-defense training. Concrete actions are needed like strictly enforcing laws against harassment and assault, increasing women's representation in leadership, and implementing measures to ensure all women feel safe and respected. The conclusion calls for giving women the privacy, security, peace and happiness they deserve through meaningful systemic changes.
The document discusses several films that present methods of fighting against violence in non-violent ways. Gandhi depicts Mahatma Gandhi's leadership of the non-violent resistance movement in India. Pay It Forward shows how a boy's plan to change the world through direct action spreads without violence. Freedom Writers inspires at-risk students through education rather than violence. The Butterfly Effect shows a character changing the past in a non-violent manner to prevent tragic events.
This document discusses the benefits of including graphic novels in school and public libraries to promote reading. It argues that graphic novels appeal to reluctant readers by combining images and text, attract new readers of all ages and skill levels, and have been shown to increase overall library circulation. While some concerns about inappropriate content can be valid, the document provides tips for selecting age-appropriate titles and responses to potential objections about graphic novels in libraries. The overall message is that graphic novels are a valuable addition to library collections for promoting reading.
The Hot Mommas Project is a women’s leadership venture housed at the George Washington University School of Business. We are the world's largest collection of virtual mentors and teachable role models for women and girls. This slideshow is a call to action for women everywhere: Share your stories with each other, and the next generation.
Search of Identity: A study of Manju Kapur’s novel “Difficult Daughters”inventionjournals
This paper presents the woman as an individual who fights against suppression and oppression of the patriarchy. The novel Difficult Daughters sensibly shows the position of women and her longing struggle to establish an identity. Manju Kapur has come out as serious social thinker in her novels because there is a purpose behind her writing. All her novels have been written with a definite purpose because the novelist tries to analyze issues related to the middle class or upper middle class women. Manju Kapur is much interested to present the questions and problems related to women in a larger perspective. In her novels, the women’s questions have emerged essentially in the context of the identity of the new educated middle class. Manju Kapur’s female protagonists are mostly educated. They are strong individuals but imprisoned within the boundary of conservative society. Their education leads them to independent thinking for which their family and society become intolerable to them, in their individual struggle with family and society through which they plunged into a dedicated effort to search an identity for them as qualified women with faultless background. The novelist has portrayed her protagonists as women caught in the conflict between the passions of the flesh and yearning to be a part of the political and intellectual society of today
This document outlines a course on women in literature through the ages. It will examine how gender roles and cultural expectations are socialized through folktales told to children and the representations of women in various stages of life in literature. The course will analyze works including folktales, young adult fiction like Blood Red Road, The Joy Luck Club which explores the mother-daughter relationship, short stories by women of color and lesbians, and Tillie Olsen's novella Tell Me a Riddle about an old woman. Students will discuss concepts of sisterhood and brotherhood, complete a reading from Lois Tyson on feminist criticism, and read 100 pages per week from assigned works.
This document analyzes how fairytales depict gender roles and stereotypes of women. It discusses how female characters are often portrayed as beautiful yet passive and submissive, with their goal being to marry a male character. Their worth is defined by their appearance and relationship to a man. The document also examines Marxist and critical theory perspectives that fairytales reinforce social hierarchies and false consciousness. Female characters like Snow White, Cinderella, and others represent the oppression of women in a male-dominated society where power lies with male characters.
The document proposes a marketing campaign to promote women's travel in South Africa using the Madiba Journey app. It involves hosting a Women's Day brunch event in Kliptown, where the Freedom Charter was signed. Influencers and bloggers will be invited to interact with "Women of Excellence" and spread information about the app and event. A competition run through the app will allow women to win tickets. The goal is to empower women travelers and increase app usage and tourism to historical sites.
This document summarizes the key steps in requesting and receiving a custom paper writing service through the HelpWriting.net website:
1. Create an account with a password and valid email.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attaching a sample if wanting the writer to imitate style.
3. Review bids from writers and choose one based on qualifications, history, and feedback, then pay a deposit to start the assignment.
4. Ensure the completed paper meets expectations, and if so, authorize full payment to the writer. Revisions are free.
Article by Debbie Fink, M.A., in %22Breast Cancer Wellness Magazine%22 –Summe...DebbieFink
Lisa Perea Hane co-authored the children's book "A Mom of Many Hats" with Debbie Fink after Lisa was diagnosed with breast cancer. The book tells the story of two siblings, Brad and Olivia, coping with their mother's cancer diagnosis and chemotherapy treatment. It aims to educate and empower children by helping them understand and cope with a parent's cancer journey. Lisa and Fink collaborated to provide children in difficult situations with age-appropriate information and ways of coping through activities emphasizing communication and family support. The book has since been distributed to thousands of families through cancer hospitals and aims to continue supporting children worldwide dealing with a parent's cancer.
This document provides a digital audit and recommendations for Godrej Properties' brand and digital presence. It summarizes the real estate market context in India, Godrej Properties' brand proposition and communication tonality. It then maps their current digital channels, analyzes key metrics like website, social media and paid advertising performance. It concludes with recommendations to optimize Godrej Properties' digital strategy and channels.
Film Studies: Breathless & The New WaveAyushi Mona
The document discusses the French New Wave film movement and the film Breathless. It notes that the French New Wave was an innovative film movement in the late 1950s recognized by its distinctive style and form under young directors. It was inspired by Italian Neorealism and the concept of the auteur director. Breathless is summarized as telling the story of a criminal on the run who hides from police with his American love interest, until she betrays him. Characteristics of the French New Wave included location shooting, jump cuts, and portrayals of young, anti-hero protagonists.
Competition Analysis for the Home Furniture MarketAyushi Mona
Godrej Interio, Durian, and Damro are the main direct competitors as they have large furniture showrooms across India. Indirect competitors include Good Earth, Portico, and Home Center for home decor items. Online marketplaces like Pepperfry.com and FabFurnish.com are also major competitors as they offer a wide range of furniture from various brands. Furniture manufacturing in India is dominated by unorganized local producers but organized players are growing at a fast pace, led by Godrej Interio, Durian, and IKEA which is launching in India. The home furniture market is valued at over half a trillion rupees and growing rapidly.
This document discusses target personas and marketing strategies for a new coworking space called Banyan Tree. It identifies three main target personas: enterprise workers, startups, and freelancers/individuals. For the coworking space, it will target startups specifically to kick off, focusing on their needs for location benefits, infrastructure, and keeping costs low. For the recreational space, it will target employees, performers, and external attendees. The marketing strategy focuses heavily on digital interventions like search, display ads, and social media to generate leads. It also proposes holding events, workshops and sessions at the space to drive engagement and establish it as a hub for entrepreneurial activity in the local community.
The document provides an overview of digital marketing and health communication in India. It discusses:
- The size and growth of the Indian digital advertising market, with top spenders being BFSI, consumer durables, e-commerce, and telecom.
- Details on India's internet and mobile usage, such as 612 million internet users, 90% on mobile, yet 53% of marketing budgets still spent on desktop.
- The shift to vernacular online content and more female and business users coming online.
- How digital is impacting the healthcare industry through increased patient information and reliance less on doctors, as well as new opportunities across the healthcare value chain.
- Examples of how companies
Schrodinger is evaluating locations in India for its first retail store. It analyzed various metrics like profitability, costs, competition and customer profiles across different wards. Ward 7 was found to be the most profitable with high patronage and low operating costs. It also has proximity to high income areas and residential zones. Schrodinger plans to open its first store in Ward 7 to target the large number of households there and leverage secondary catchments, establishing a foothold before expanding further.
Quick Service Restaurants: Primary StudyAyushi Mona
This document summarizes a qualitative research study conducted by students at MICA on urban youth's perceptions of restaurant chains in India. The study used focus group discussions with 5 students to understand how often they eat out, what factors they consider when choosing a restaurant, and their views on restaurant chains. Key findings included that while chains provide convenience, uniformity and nostalgia, urban youth also seek variety and new experiences over frequently visiting the same chains. They consider ambience, uniqueness of menu options, and fulfillment of cravings for regional cuisines when deciding where to dine out.
The document summarizes a conjoint analysis study conducted to determine consumer preferences for instant noodle attributes to help launch a new brand. The study identified the key attributes of brand, flavor, base type, and price. A survey was conducted with 82 respondents to collect choice data using Sawtooth software. Utilities were analyzed to determine relative importance of attributes and simulate potential market share under different product concepts. Key insights found masala flavor, regular noodles, and price of Rs. 15 as most preferred. Recommendations included launching an Indian masala flavor at a competitive price to appeal to local tastes.
Communication Theory: Goal Setting ProcessAyushi Mona
The document outlines a goal setting process for communicating about and responding to a fire at an oil well. It identifies minimizing immediate harm, issuing press releases to reduce reputational damage, and instituting controls to prevent recurrence as key strategies. The performance goals are to reduce panic and environmental damage without causing further panic. Key resources include trained response teams, community networks for information sharing, and funds for evacuation and compensation. Contingency plans include mobilizing additional support from villagers if community members panic or resources are insufficient. Feedback will be gathered from response participants and affected communities to strengthen future crisis response.
The document summarizes observations from three consumers shopping for men's bespoke clothing at a retail outlet. Consumer 1 spent 25 minutes browsing fabrics for trousers but ultimately did not purchase tailoring services. Consumer 2 spent 35 minutes and purchased fabric and tailoring for a shirt and trousers for a wedding. Consumer 3, a father shopping for his son, spent 50 minutes finding a suitable fabric and style for a school function. The document identifies key decision criteria for each consumer, as well as opportunities to improve the shopping experience through measures like a look book, more variety in collections, and enhanced services like home delivery.
Digital Metric Analysis for a Detergent CompanyAyushi Mona
This document compares various social media platforms and provides recommendations for retail brands. It finds that Facebook has the highest number of unique visitors and time spent per visit. YouTube has the second highest number of unique visitors and longest average time spent per visit. The document recommends strategizing content on Facebook and YouTube using programmatic buying to manage shifting consumer trends online. It also suggests focusing on mobile and tracking key metrics like brand lift, engagement rates, and costs to measure return on investment.
1) The document discusses a proposed marketing strategy for the merger of Vodafone and Idea Cellular in India.
2) It recommends adopting a "brand fusion" strategy that preserves the equity of both brands and exploits their synergies to position the merged brand as a strong market leader.
3) Key elements of the brand fusion strategy include retaining the Vodafone brand name while incorporating design elements from Idea, launching new offerings, and ensuring cultural importance is given to both sets of employees.
Samsung faced a major crisis when its Galaxy Note 7 phones were catching fire due to faulty batteries. Samsung initially did a recall but the replacement phones also had issues. This led to sales being halted and bans on flights. The document outlines Samsung's mistakes in its response and provides recommendations. It suggests Samsung communicate that quality, not just Samsung, was at fault. It should also use social media aggressively to reduce fears and show its journey to fix problems while emphasizing it remains a top smartphone maker.
This document discusses the disruption of the payments industry by digital and mobile technologies. It outlines how technologies like mobile wallets, UPI, and payment banks are transforming how people pay for goods and services. This disruption requires overhauling legacy payment structures and replacing the use of cash. It is creating challenges and opportunities for consultants and players in the payments industry to build new solutions. The payments revolution will change how everyone from consumers to merchants to distributors interacts with money.
The document outlines a relaunch strategy for the Chennai Super Kings cricket team after a two-year suspension from the Indian Premier League. The strategy focuses on keeping the team's brand personality and visual identity while modernizing elements. It involves using nostalgia in 2017 communications and expanding to above-the-line advertising in 2018. Segments of emotional, logical, and indifferent fans are identified along with campaigns to engage each group and increase the team's national following as India's favorite IPL team. Metrics like brand value, revenue streams, and governance are discussed to climb brand finance rankings.
The document summarizes FMC's business framework for e-waste management in India. It discusses FMC's supply chain and infrastructure investments to collect, sort, repair, dismantle, and dispose of e-waste in an environmentally friendly manner. FMC's revenue sources include the sale of recovered metals and materials, revenue sharing with corporate customers, and franchise licensing fees. FMC also outlines key initiatives to increase e-waste collection, capacity building, partnerships with technology companies, and consistent consumer education.
This document provides an overview of a semiotic analysis of the comic book character Wonder Woman. It begins with an introduction to semiotics and the steps that will be taken in the analysis. These include identifying signs, binaries, cultural codes, and intertextual references in the text. The document then analyzes a specific image of Wonder Woman, breaking down visual signs like her costume, weapons, and posture. It discusses cultural codes embedded in Wonder Woman's iconography like representations of American patriotism and gender norms. The analysis addresses binaries between her identities and roles, and how the character communicates changing cultural messages over time related to feminism, war, and gender expectations.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart Final Matka Satta Matta Matka 143 Kalyan Chart Satta fix Jodi Kalyan Final ank Matka Boss Satta 143 Matka 420 Golden Matka Final Satta Kalyan Penal Chart Dpboss 143 Guessing Kalyan Night Chart
2. Backstory: Reborn out of a fire which had been
created to burn her as an infant by her family.
Objective: Dismantling the patriarchy and empowering
women.
Powers: Strong moral code, physical strength, ability to
tap into fire, telekinetic ability to connect to women in
distress.
Identity: A NGO worker, inspired hugely by her mentor
who bought her up at the orphanage.
3. WHY
YAJNASENI?
Strong mythological
connect in urban setting
Felt need for female
superheroes
Fire/Agni has a strong
narrative connect
Positive buzz & W- O -M for
women eg: PR for Wonder
Woman
No costumes or western
associations
The ‘avenging’ woman trope that
both men & women associate
with
Yajnaseni - Leveraging Draupadi as a modern
superhero rather than tapping into the morali
Sita or fiery Kali ends. Born out of fire, wronged
by men. Vengeful, breath - taking enigmatic &
charming all at once.
Assisted by a modern day Machaiavellian ‘Krishna’
as mentor as she fights wrong - doers.
Fights villains linked to causes
such as foeticide, rape, dowry,
abortions, women’s rights.
4. THe VERY
BASICs
Flamboyant character but no
costumes. For an everyday
connect.
No Anti-men stance. Focus on
inflicting mindset change not
violence.
Detective Superheroine. Uses her
power to fight. Identity unmasked.
Erases memory after acting.
Languages: English, Hindi, Tamil, Bengali
Format: Print (Accessible Pricing) & Digital -
Kindle & Webcomics on Facebook/
Instagram
Revenue Lines: Print & Digital Sales,
TV/Movie Show rights, Video Games &
Branded Content. Merchandise reflecting
ideology not figurines.
6. GTM: YAJNASENI
Build a competitive differentiation by
launching Yajnaseni as India’s first
mass female superhero. Inspired
from mythos, for the contemporary
Indian audience, with social evils at
its heart, without preachiness.
Distribution
& Format
Pricing
Value
Proposition
Promotion
Strategy
STP &
Financial
s
7. News junkies, social
media savvy junta &
students.
Prefers viewing to
reading.
Digital first, often price
sensitive but fond of
‘talking points’. Content
consumed from
Buzzfeed, InShorts
Superhero movie
junkies and popular
culture enthusiasts.
Targeting the mass
reader not the
circumspect comic
book fan.
15 to 35; URBAN; Male
& female.
Students &
Professionals
Educated. Middle class
& Upper class
consumers
8. The Everyday Sufferer:
Hridayshree is a third year student at DU, belonging to Kalimpong originally. She regularly faces
issues on teasing, objectification and racism. She has changed 3 PGs in the last year due to
issues with house owners. Fond of reading, she feels that her kind of voice is not represented in
the mainstream.
The Avid Reader:
Jaspreet is a Senior Engineer and part of several online & offline groups. His choice of reading
material stems from recommendations of his peer group. He has devoured comics but his
exposure to the female narrative is limited, however something he is open to as long as it’s not
too preachy
The Young Mind:
Akhila is in class 11th at Modern School in New Delhi. She loves superhero films & merchandise
but feels that superhero comics are for boys only and would rather read chick lit romances.
Her only form of comic consumption is through relatable webcomics like Sarah’s Scribbles &
Catana Comics. Her pocket money is scant & parents buy her books.
9. Positioning
A social vigilante & feminist
superhero, Yajnaseni is positioned
as Hero - first, woman - second.
She is beautiful & strong to appeal
to a mass audience but not seen
through the male gaze.
Goal: Build an audience through
aggressive promotion & relatable
content.
10. ★ Rising internet feminism v/s on ground action
★ Non objectified - strong, sensitive, caring
★ Need for positive female role models
★ Success of Wonder Woman as well as sporting
heroes like Saina Nehwal & Mary Kom
★ Post Nirbhaya India & increasing apathy to
women issues that are not in the limelight
11. Webcomics
Monthly
Comics
Type
Free (snippets)
60/- vernacular
70/- English
Cost Distribution
Social Media, Website*
*owned/ aggregators; findings basis consumer survey
Travel, book/magazine stores,
subscriptions, stationery stores
Digital Editions 99 - 399 Through online/ ecommerce
Merchandise 49 - 999 Online/ecommerce/ retail
12. Launch Event
By Prominent mythology
writers - Devdutt Patnaik/
Ashwin Sanghi
Branded Content:With
YouTube channels like
‘Supergirl’, spoken word
poetry & merchandise.
PR: Newspaper clippings
with articles on
mysterious woman who
rescues girls; daily
snippet (sponsored
feature).
Radio: Mystery
sightings of a woman
rescuing girls as teaser.
Partners: McDonald’s
Happy Meals Toys
Goodreads & FB,
Twitter: Giveaways and
contests through Reader
Groups and hashtags.
Events: Leveraging
Comic Con, cultural and
literary festivals like Kala
Ghoda as well as
SHEROES, Womens
Web, Comic portals.
13. Yajnaseni @ DIGITAL
Ebooks, Digital Editions &
Webcomics
YouTube Trailers / Branded
Content with Partners
Giveaways, contests on FB,
Insta, Twitter
Filters & Frames for women’s
rights
Digital Thought Leadership
Social chain to unlock stories
15. CONNECT
- Clips we read
- News we see
- Fears we have
- What every woman worries
about
- Progressive, Strong, Kickass
- Inspiring & non stereotypical
16. Market:
- Growing reader base
- Positive W-O-M around female
heroes provided strong storytelling
eg: Wonder Woman
- Acceptance of larger than life Indian
heroes eg: Baahubali
- Rising conversations on feminism
- Thirst for new stories & formats
- Increasing online consumption
Scaling It Up:
- Adaptations with VoD platforms like
Netflix/ Hotstar
- Full Fledged video games
- Creating a community & community
management
- Growing writer base and creating
more interactive content