The document discusses re-engineering the workplace for new generations entering the workforce. There are three types of "digital natives" - Gen Y, Gen C, and Gen Z - who use digital media differently. It also outlines the "5 dials of transformation" companies need to focus on to attract and retain new talent. Specifically, it recommends focusing on talent DNA, predictive analytics of social media profiles, end-to-end and reverse mentoring programs, corporate universities, alumni programs, and creating a flexible and meaningful employee experience.