The African Green Revolution Forum (#AGRA2016) in Nairobi, Kenya saw a large increase in searches for "AGRA" on Google in the host country. The majority of Twitter conversations about the forum came from Kenya, Nigeria, and Ethiopia. Sentiment was generally positive, especially when a major bank announced funding for agriculture ventures. While the forum generated discussions around important African issues like food and sustainability, the conversations declined after the event ended, suggesting post-event engagement could have sustained impact.

1. African Green Revolution Forum
#AGRA2016
Social Media Report
September 5-10, 2016
by @xtoffah

2. The search on Google for the term ‘AGRA’ by users located in Kenya shot up drastically in
September 2016
INSIGHT. Optimizing on Google would result to more traffic to AGRA digital assets.

3. Sentiment: It was generally a forum surrounded by positivity
Positivity hit it’s peak when KCB Group announced it will set aside Ksh 35 Billion for
lending to Agriculture-based ventures.

4. Geomapping: The #agra2016 conversation was restricted within Nairobi, but the conversations were
heavily African.
Breakdown: 77% Kenya, 6.5% Nigeria, 6% Ethiopia, 3% US. 60% of the tweets were generated by Android & iPhone
smartphones. Food, Sustainability,
Systems top the list of
African issues discussed in
AGRf context

5. Emotional analysis data show a mix feelings; Joy, Anger, Sadness….collected from a pool of
10,000 tweets
INSIGHT. More content around the positive keywords.

6. #AGRA2016 top 5 users by frequency & engagement
mention rate declined and hit its lowest as conference came to an end.
INSIGHT. Could a post-conversation have sustained the conversation?

7. Participation by gender and audience reach;

8. Tweets, Retweets activity, 14 million tweet views recorded on sept. 7.
INSIGHT. More strategic Twitter activity could result to higher impact.

9. Agra Alliance Top Tweet

10. Most Engaging Facebook posts on AGRA page

11. Agra Alliance Top performing Facebook post
INSIGHT. Promoting and
re-posting could drive reach and
conversations.

12. Keywords used in the AGRA forum discussions; development was the most mentioned of all
terms followed by suggestive terms like food, opportunities, resources...

13. insights
…Chris Ndungu
@xtoffah