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1. Advertising in 2017 – Fewer Is
Better
Today, digital advertising is growing at a very fast pace. The advertising industry is
booming with constant increase in ad volume and spends. The online advertising is
been dominated by display ads which are present along with the digital content in the
daily web content. The internet is filled with advertisements from each and every
brand and business, but what makes a particular brand stand out from the mainstream
media is its approach on how it is showcased and how audience resonate with it.
As the ads become increasingly common, the audience are bound to bounce back to a
different ad. So how to make the audience stay? One of the thing to do is to create an
engaging content which are not shouting through the billboards but whispering and
enticing to embrace the new products and services. The sustainability of branded
content to create innovative content for an unique storytelling experience is what
matters at this digital age.
The potential to reach the audience and to attract them enough so that they will come
to avail a brand’s product or services is now at peak. The credit for this pinnacle of
digital advertising can be attributed to many factors, but chiefly, social media. With
social media, brands have tapped into the reserved contents which are tailor-made for
a consumer. The diverse range of advertising platforms has resulted a brand to
showcase its services in the mainstream media at ease.