D-Crypt is a reflective digital media agency that builds relationships between brand and consumer through interactive mediums. We’re forever obsessed with the possibilities of digital marketing, where design, technology and analytics merge together to create today, a reflection of tomorrow’s possibilities.

1. Digital Advertising – Evolving
Mobile Page Speed
Today, the web has become an integral part of people’s everyday lives. An emerging
place for the brands and business, a web page sets the tone for an audience conversion.
Evoking customer emotions require a well-established medium completely packaged
with creatively visual website. The result is the positive influence which results in a
brand experience for the consumers and thus giving increased revenues.
The current trend has revolutionised even the desktop page to evolve into a mobile
web page, thus facilitating increased transparency and easy accessibility. A mobile
page is supposed to feel positive, exciting and curious which can result in better brand
engagement and interaction. All these factors should be possible within a minimal time
frame so as the audience does not skip or backtrack to other pages.
Often times, a consumer will leave the web page just because it’s taking too much time
to load.
Today’s generations is all about getting things done as swiftly and as smoothly as
possible. Hence, a brand needs to balance the design complexity and its visual
elements to its optimum loading of page. It’s essential that web designers are capable
of creating a compelling design which can incorporate tools under speed performance
and ensure that the consumers embrace the brand.