“Digital Storytelling: Leveraging the power of digital” by Adnan Syed, The GMA
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The narrator provides multiple inconsistent summaries of a story about a princess imprisoned by an ogre. In the final version, the narrator summarizes that once upon a time, a princess who was not beautiful but had a beautiful heart had been imprisoned for many years by an ogre, not a troll. A 1122 rescue captain came with others to help the aged princess realize the love behind the ogre's actions, and they were wed on the spot and lived happily ever after.
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“Digital Storytelling: Leveraging the power of digital” by Adnan Syed, The GMA
- 3. THE STORY Once upon a time there was a beautiful princess who had been imprisoned in a dungeon by an evil troll. Many years went by till one day a handsome prince came to her rescue. He slew the mighty troll, freed the princess and they lived happily ever after.
- 8. NARRATOR Anyway, so this Princess who wasn’t that beautiful but had a beautiful heart, unlike some estranged relatives, had been imprisoned in a dungeon by an evil troll.
- 13. NARRATOR … ahan… So this “Ogre” and not a hard working Troll from Kaala Pull had held the Princess captive for many years, till one day a handsome prince came to her rescue.
- 19. NARRATOR ..ooook …..So the 1122 rescue team captain slew the mighty ogre in order to free the elderly princess
- 27. NARRATOR ok let’s get this straight.. ….Once upon a time there was a Princess who wasn’t that beautiful but had a beautiful heart, had been imprisoned in a dungeon by an “Ogre” and not a hard working Troll from Kaala Pull, for many years, till one day a 1122 Rescue captain came with a molvi and a van full of witnesses to help the aged princess realize the love behind the Ogre’s actions. They were wed on the spot and lived happily ever after.
- 28. • We are experiencing a shift from fiction to social fiction. • What is the role of your brand in context to the stories that are already being created, discussed and shared? • A Brand needs to engineer conversations so the essence of its story is not lost, but enhanced through collaboration. • Engineer your story around various digital platforms to allow interactions that add value and allow for different levels of engagement with your brand and its story.